How to use AI and Chrome extensions for quick SEO wins
Seven actionable, quick SEO wins you can achieve by combining AI-powered tools (like ChatGPT and Google Bard) with Chrome extensions.
5 free SEO tools and plugins to try
Use these five handy and free tools and plugins for your SEO efforts to save time and become more efficient.
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9 warning signs your SEO consultant is NOT competent
Not every SEO consultant is qualified. Hire the best SEO consultant for your needs by watching out for these red flags.
Master AI content creation with the FACTS strategy
Create better AI-driven content with a process that blends facts, attitude, creativity, tune-up and SEO for success.
Microsoft’s Performance Max is now in open beta
Microsoft plans to soon bring its Performance Max product to general availability and continue to build on more features.
Instagram updates Reels to simplify content creation
Meta also confirmed that Instagram Reels will now be served on Facebook, creating even more reach opportunities for brands.
Google confirms related search operator is going away
The related search operator would show you sites related to the URL you asked about. Google said it hasn't worked well.
5 free SEO tools and plugins to try
Use these five handy and free tools and plugins for your SEO efforts to save time and become more efficient.
How to calculate and improve your agency’s churn rate
Looking to improve your agency's acquisition and retention approach? Explore practical ideas to improve your churn rate here.
How to use Google Ads to get more donations for your nonprofit
Google Ads isn’t just for “for-profit” companies. Here's how nonprofits can use paid Google Ads accounts to help them reach their goals.
Meta rolls out multiple updates to enhance Facebook video experience
Marketers will soon have access to more editing tools to help create a higher-quality ad product and more opportunities to increase reach.
Kroger’s new self-service ad platform: What you need to know
The large supermarket chain is rolling out its new data-driven, one-stop-shop ad platform to all marketers in the fall.
Visual Search now live in Bing Chat
You can now upload photos to Bing Chat and ask the AI search engine a question based on that images.
Robots.txt is not the answer: Proposing a new meta tag for LLM/AI
Using robots.txt for managing data usage in LLMs is the wrong approach in this new age of generative AI products. Here's why.
How to incorporate macroeconomic signals into your SEO strategy
Explore how macro trends can enhance your SEO strategy and help you meet the changing demands of your audience.
How to respond to negative reviews harming your company’s reputation
Here's why responding to negative online reviews matters, plus tips for addressing dissatisfied customers' concerns.
The omnichannel magic of connected TV
How CTV supercharges existing marketing efforts across the advertising board.
Looker Studio reporting: 6 do’s and don’ts for search marketers
A guide to crafting useful Looker Studio reports for your clients to help them quickly understand key performance data points and trends.
How to create SMART SEO goals (with examples)
SEO is getting more difficult. It's time to get SMARTer. Learn how setting SMART goals can drive your SEO strategy forward.
Daily Mail ‘set to sue’ Google over Bard copyright issues
Google is accused of illegally taking hundreds of thousands of the newspaper's articles to train its ChatGPT rival, Bard.
Want to speak at SMX Next? Now’s the time to submit a pitch!
If you’re on top of the latest techniques and what’s to come in search marketing, submit a pitch to present at SMX Next.
Teams that train together, win together. Send your team to SMX!
Learn actionable tactics that drive measurable results… and save up to 20% off while you’re at it!
Tangential SEO: Using Google Bard to identify content ideas fast
Identify keywords your competitors aren't targeting, attract a wider audience and scale your content with generative AI.
How SEO content helps increase sales
SEO isn't solely a traffic-generating channel, but a key revenue driver. Here's how your SEO efforts can contribute to revenue generation.
Google fixes Google News indexing bug
This bug impacted the the traffic of may news publishers for a 3 week period.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
10 simple steps to analyze your brand SERP and build an effective digital strategy
Learn the key parts of a brand SERP and ways to guide Google to show the information you want your audience to see.
3 overlooked SEO conversion metrics to consider
SEO conversions are more than direct sales and leads. Consider these metrics that can show SEO's value to your organization.
Generative AI in search: What search marketers should prepare for
Discover the impact of generative AI on search marketing and how you can prepare for the evolving landscape and unlock growth opportunities.
5 Google Analytics 4 ‘flaws’ that you can use to your advantage
Many marketers believe GA4 falls short in many areas. But these perceived issues are actually positive improvements.
Threads is adding branded content tools to create paid promotion opportunities
Marketers are eager to reach the Threads audience but with ads not yet an option, could influencer campaigns be the next best thing?
Leverage real-time data for stronger campaigns and higher ROI
In this webinar, learn how to get data-driven, personalized campaigns out the door faster.
Amazon Prime Day 2023 sets U.S. sales record: $12.7 billion
Amazon Prime Day 2023 broke records as customers spent more money than ever on 375 million products worldwide.
Repetitive ads ‘damage brand reputation and purchase intent’
A new study is warning marketers to ensure they only work with partners who have technology to control ad frequency.
Crawlers, search engines and the sleaze of generative AI companies
AI companies see the openness of the web as permitting large-scale crawling to obtain training data. So what should publishers do?
How to improve enterprise-level crawling and indexing efficiency
Here are three real examples of what happens when enterprise SEO goes wrong – and how you can safeguard large websites from costly mistakes.
So, you started a company TikTok – now what?
With the right approach, you can expand your reach on TikTok with a lower investment than traditional search engines. Here's how.
Beyond SEO: Embracing the future of organic search optimization
Keeping up with the changes in search means going beyond Google's Page 1 and optimizing for organic search across multiple platforms.
Google expands Bard to more countries, more languages and adds new features
The new features include pin and rename conversations, export code to more places, share answers, use images for prompts, listen to answers and adjust responses.
Google sued for allegedly stealing content, data to train AI products
The lawsuit will cause copyright concerns amongst marketers who are increasingly turning to AI products to generate media assets.
Twitter blocks links to Meta rival Threads
The move, which has been described as "anti-competitive", may cause headaches for marketers as it could impact brand reach.