Why your marketing performance problem is really a measurement challenge
Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience,...
SearchCap: Google replacing video boxes, hoarding content & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Google changed the way it works, and no one really noticed
If you missed the changes Google made late last year on labeling country services, you're not alone. Contributor Patrick Stox goes through the...
How to hire the right people for your marketing team
“Digital transformation” has become one of the most commonly used buzzwords in business today. As we scramble to digitize, personalize and...
Should you keep your best content on your site or send it away?
Contributor Julie Joyce looks at the pros and cons of keeping content on your site versus sending it...
Amazon in deal with Marriott to make Alexa a ‘virtual concierge’ in hotel rooms
The program offers the potential for better customer experiences, but privacy concerns could slow deployment....
Google replacing video boxes with video carousel on desktop search
Notice a change to your video views on some of your more popular videos? Google made a change in search on how they display video...
5 things to check if your traffic suddenly drops
No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence...
SearchCap: Google Search Console welcomes API, SMX Advanced recap & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Google local pack business categories dynamically change based on query
Google now uses searchers' keywords to customize the local pack business...
How social networks usurp Google’s local search dominance
Google may dominate most results, but not local search. Contributor Wesley Young looks at how Facebook and other social networks take a...
EU: Google shopping search reforms working
EU Commissioner Vestager gave qualified approval to the changes put in place....
Google Search Console Analytics API now has 16 months of data
About 6 months after the historical data rolled out in the Google Search Console user interface, it now has come to the...
Ranking factors session recap from SMX Advanced 2018
If you couldn't attend SMX Advanced, have no fear. Contributor Eric Enge outlines one of the more controversial sessions and reports on what the...
Bing Ads rolling out UI updates to make bulk analysis & changes easier
Advertisers can see and adjust location target settings in bulk and get deeper reporting from the Dimensions tab....
Father’s Day Google logo with colored handprints and dinosaurs
Happy Father's Day to all our dad...
SearchCap: LiveRamp targets Bing Ads, Amazon Marketing Services & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
The basics of working with Amazon Marketing Services
Contributor Daniel Gilbert shares his insights on Amazon Marketing Services and how they stack up (or don't) against Google...
Get the agency guide to video marketing
As people are presented with more and more content, it gets harder to cut through all the noise. The key is to know what types of content work...
LiveRamp brings its search targeting to Bing Ads
A year after offering its people-based search targeting through Google, the data provider is now providing a similar service for the Bing search...
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