This day in search marketing history: January 27
Google AdWords API launches, plus: PAA vs. featured snippets, Google hiring an SEO, Expanded Text Ads findings and more.
Google updates image SEO best practices and Google Discover docs
The title and link elements are most important for RSS feed follow in Discover and Google parses img elements within other elements.
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Twitter has launched a Search Keyword Ads beta test to all advertisers
Search Keyword Ads are a new Conversion campaign objective in the Twitter Ads interface.
What is ChatGPT and why SEOs should care
Learn how this AI-powered chatbot works, who's behind the technology, and what it can – and can't – do for search marketers.
Performance Max for B2B: 4 best practices
While B2B is not broadly impacted by the move to PMax, it's best to learn the ins and outs before Google takes away other campaign options.
Google rolling out cars for sale in Google Business Profiles
US-based dealerships can now add all their inventory to their local business profile in Google.
This day in search marketing history: January 26
LinkedIn Ads launches, plus: holiday retail insights, crappy results, Google Panda 3.2, sitemap testing, DuckDuckGo and more.
Microsoft FY23 Q2 earnings look promising, despite mass layoffs
Revenue increased 2% in the midst of ChatGPT, mass layoffs, and ad growth strategies.
Webinar: 5 CX trends that will shape 2023
Learn the difference between what customers say 'to' you and 'about' you - and why it's important.
In-game ads: why brands should be excited
Advertisers can tap into a vast audience by utilizing video game advertising, which offers a significant opportunity to reach millions.
Resolve to get SEO done in 2023 – Here’s how
This year, overcome common obstacles to search success and get SEO done right with these five resolutions.
Apple Business Connect: Your guide to getting started
With Business Connect, you can now customize the way your business information appears across Apple apps. Learn how to get started.
This day in search marketing history: January 25
Google defuses miserable failure, plus: Topics API replaces FloC, value-based bidding, average search ranking position and more.
Webinar: Your ultimate paid search evaluation checklist
Attend and get your comprehensive guide.
US Justice Department sues Google again, aims to dismantle its ad division
Google is accused of violating antitrust laws in acquiring or maintaining dominance.
Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023
Microsoft Ads is one of the oldest ad platforms around but is often overlooked. Here's why brands and advertisers should rethink it.
Top video marketing trends for 2023 and beyond
Learn why vertical video is the future of advertising, plus tips for getting ahead with TikTok, Reels and Shorts in your toolkit.
Google updates image SEO best practices and Google Discover docs
The title and link elements are most important for RSS feed follow in Discover and Google parses img elements within other elements.
Understanding quiet quitting in SEO – the silent exodus
By prioritizing the needs and well-being of your team, you can create a work environment that is conducive to success and retention.
Yoast SEO version 20 with a new interface for settings
Today, Yoast SEO is rolling out a large update that revamps the user interface.
This day in search marketing history: January 24
Google Ads experts managing your campaigns, plus: favicons, Google organic search CTRs decline, Bing Ads Automated Imports and more.