Leveraging Amazon search ads in a time of rapid change
Amazon's advertising offerings are getting more sophisticated, presenting marketers with new opportunities and...
Ginny Marvin | Jan 18, 2019 at 4:13 pm ET
Stop losing clicks to your competitors. Protect your brand in search.
Advertisers bid on each others brand and trademarked terms to steal website traffic. This commonplace practice goes largely unchecked across...
Microsoft seeks more Cortana distribution, deeper integration on Android, iOS
We're heading toward a voice-first world for publishers, retailers and brands....
How to make your content more accessible to the visually impaired
Updating alt tags and creating friendly URLs and file names are just a few ways to maximize the accessibility of your organic search...
Google shares tips for success in Google News search results
Get reacquainted with best practices for getting your content in Google...
Get proven SEO & SEM tactics – attend SMX in San Jose in 2 weeks
In 2019, A.I., voice assistants, mobile-first, video, and visual search will reshape the picture of successful search marketing. Smart marketers...
Ad testing in a multi-format world of responsive search ads, three headlines and more
What does ad testing look like when you've got responsive search ads, two headline text ads, three headline text ads and multiple descriptions...
Bing Ads will serve all Yahoo search ads in new Microsoft-Verizon Media deal
The extended partnership will make all Yahoo search inventory available through the Bing Ads platform. Bing Ads will continue to serve all AOL...
Get more conversions by deconstructing your PPC ads
Columnist Frederick Vallaeys shares a new Google Ads script that will reveal what parts of your ads are worth keeping and which to...
25 tools to streamline YouTube SEO optimization
Keyword research, tracking ranking positions and creating thumbnails are just some of the tools that can help optimize your YouTube...
Updated study: Links are still incredibly important for ranking in Google
Surprise, surprise - a Google ranking study shows links are still important for...
Google ordered to submit search index to state sponsorship in Russia
Google has a 45 percent search market share in Russia, second only to Yandex....
Demystifying Google’s guide to clicks, impressions and position in Google Search Console
Here are the answers to the most common questions asked about managing metrics in the Performance reporting in...
Bing Ads launches page feeds for easier Dynamic Search Ads management
Use page feeds to manage URL groupings for auto targets in DSA...
Google Search Console’s URL inspection tool adds HTTP response, page resources, JS logs and rendered screenshot
You must check out the upgraded Google URL inspection tool; it really gives you more detailed insights into your...
EU copyright directive nearing final form as Google tests stripped-down news SERPs
Once the language is finalized, each member state will need to ratify the directive....