Using insights to find new audiences to test for awareness campaigns
Learn how to test new audience combinations with the Audience Insights tool in Google Ads Audience...
Joe Martinez | Mar 18, 2019 at 1:33 pm ET
Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination
McDonald's campaign showed drivers in-car ads that mirrored billboards....
Google on the March 2019 core update: This is not the biggest update we’ve released
That being said, the data does show some sites that got hit hard with previous core updates improved with this last...
Early data on Google March 2019 Core Update show an interesting pattern
While Google would not say if the March 2019 core update was a reversal of the August 1 update, the data paint a pretty compelling...
Google Ads now makes reporting column recommendations
With this update, Bid Strategy Type is no longer a required column....
Building an attribution strategy
Customer journeys are complex. Gaining an accurate and complete picture of your marketing attribution—which channels are producing leads and...
A WordPress safety plan for SEOs and developers
How to protect your WordPress site from attack and keep it safe and...
SEO industry ‘a minefield of dodgy practitioners’: Australian official seeks action
Small business advocate is calling for new regulation....
No more confusion: Google gives core update a name, and a structure
Google's Danny Sullivan says this week's algorithm change will be called the "March 2019 Core Update," hopes structure will cut back on...
Study: Brands are failing voice search optimization in 3 key areas
Brands had limited or non-existent review-response strategies, failed to optimize for unbranded keywords and didn't do enough local-social...
What are you seeing? Help us analyze Google’s March 2019 core algorithm update
Tell us if you're seeing any impact from Google's latest algorithm...
Back to Basics: A beginners guide to voice search and digital assistants in 2019
Here's a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice...
SMX Overtime: Enterprise SEOs explain tactical approaches for large implementations
Senior Director of SEO at Apartments.com offers advice about managing taxonomy changes, keyword research, event tracking and the importance of...
Where Google got more inventory to show Responsive Search Ads ads may surprise you
RSAs use machine learning to match the best ad variation with each search using data from ad performance segmented by query. To get this data,...
Let’s clear things up: Google’s ‘Florida 2’ algorithm update is not related to original Florida update
Here is why some folks are calling this the Florida 2 update but don't let the name confuse...
Google took down 2.3 billion bad ads, 1 million ad accounts in 2018
The number of removed ads was down, but banned advertiser accounts nearly doubled from...
Google launching Policy manager in Google Ads
Coming in April, Policy manager will be the central spot to manage policy...
DuckDuckGo a new ‘default search’ option for Chrome, is it time to start paying attention?
The upstart search engine's visibility has been growing....
Goodbye green? Google testing black “Ad” label in Search
Google appears to be looking to switch up the way it labels text ads...
Regression analysis to improve Google Ads performance
Using advanced techniques to make better predictions can help you stand out. Here's a step-by-step guide to learning how to do a regression...