In with the old: Smart ways to repurpose your content for maximum impact
How to get more out of your existing content in an era of social and multimedia...
George Nguyen | May 23, 2019 at 2:41 pm ET
Google brings ‘end-to-end’ food ordering to Search, Maps, Google Assistant
This is part of a larger effort to own consumer transactions and help users "get things done" on Google....
Google’s Smart Bidding – it’s even more about the data
Google has reacted to Amazon’s market dominance with a Smart Bidding solution that is designed to simplify bid management and product...
SearchSpring acquired by venture equity firm Scaleworks
The deal will introduce more investment into the company’s merchandising capabilities as well as a new...
How crawl budget has changed in the last 2 years
Here's what you need to know about crawl budget and what it all means for your optimization efforts...
Google’s indexing issue is now resolved – new content being indexed
Google has fixed the issue with getting new and fresh content into their...
Why has paid search been pigeonholed to the bottom of the funnel?
To grow your total business impact from SEM you'll need to invest in upper funnel tactics to drive more consumers into your...
Google rolling out mobile search redesign with black “Ad” label, favicons for organic results
The new look brings some branding to the search results, but also preps the results pages for more types of content and actions for users to...
Google not indexing recent content?
It looks like another Google bug. Good luck finding new content within the...
The top 4 digital challenges facing consumer brands – and how to solve them
Large consumer brands are losing share to more nimble, digitally savvy challengers. With one click, consumers can have nearly anything delivered...
You’re about to miss SMX Advanced. Get your ticket now!
Search marketing is more complex, difficult, and expensive than ever before. Advanced marketers like you know that what works today may not work...
The new realities of local search
How does Google's local algorithm really work? What are the factors that impact your results and how do you optimize for success? It's more...
What’s wrong with translating keywords?
Translation automation relies on written language but the impact of speech for user-chosen keywords should not be...
Googlebot renders, indexes AJAX-style dynamic content driven by XHR POST
More of your dynamic content can now be indexed by Google....
Cars.com vs. CarGurus.com saga shows the importance of SEO (and the bad side of a Google update)
When an algorithm update slams one of your biggest rivals, that's when you should step on the...
How to check why PPC performance changed
There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An...
Reimagining the marketing funnel for the disrupted customer experience
To optimize for conversions, create reports based on segments, optimize landing pages and don’t assume visitors will follow a predetermined...