Elon Musk eyes TikTok as Supreme Court decision nears
A TikTok acquisition by Elon Musk would create opportunities and risks for advertisers, as well as price concerns after his X track record.
Streamline campaign management with Google Ads scripts. Get insights, use cases, and practical tips for using automation to boost performance.
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A TikTok acquisition by Elon Musk would create opportunities and risks for advertisers, as well as price concerns after his X track record.
Discover how leading brands are using customer insights to optimize shopper journeys with actionable data.
UK antitrust regulator is investigating Google's 90% search market dominance, potentially reshaping how the company handles search rankings.
LTV:CAC isn’t always the best metric for PPC. Avoid pitfalls that can lead to misguided budget decisions and overestimated profitability.
Amazon's title changes include restrictions on character length and keyword repetition, promoting concise, customer-focused listings.
Google Ads' new barcode and QR code promotion formats streamline how customers redeem offers across digital and physical touchpoints.
The class-action lawsuit against Meta could mean compensation for advertisers charged based on allegedly inflated reach numbers.
In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.
Think you can’t ruin your Google Ads account in record time? Think again. Explore 10 proven ways to waste your ad budget and fail fast.
An ad impression is counted each time your ad is shown to a user. Learn why they matter in this guide.
Prepare like a pro for SEO interviews. Learn how to convey your skills, answer questions effectively, and avoid common missteps.
Google removed the adult-theme and artificial freshening sections and added a number of deceptive practices sections.
Learn how image optimization can boost SEO, improve load times, and enhance user experience with practical tips and WordPress tools.
Paid search and mobile were the largest revenue drivers during the holiday season, while AI-powered tools emerged as a consumer favorite.
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Getty’s acquisition of Shutterstock could influence the future of creative assets. Learn its impact on SEO, content visibility and more.
Learn the differences between B2B and B2C to refine your marketing and drive more sales for your business.
Are big-brand PPC strategies wasting your SMB’s ad budget? Learn techniques to boost ROI for small business advertising.
Find out how YouTube’s massive user base and creator-driven trends are reshaping the landscape of digital marketing and pop culture.
Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don't seem to matter, new study finds.
Amazon is allowing major retailers to use Amazon Advertising to run sponsored ads on their own websites.
Curate for Commerce and Sponsored Promotions by Brands (SPB) can help you reach shoppers across retail media networks.
Streamline campaign management with Google Ads scripts. Get insights, use cases, and practical tips for using automation to boost performance.
Stay ahead with insights to enhance mobile performance, achieve content parity, and create a seamless user experience.
This is a Search Labs experimental feature available on the Google App for iOS or Android.
Meta's 2023 implementation of 'guardrails' for high-spending advertisers raises concerns about fairness and transparency.
You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.
Microsoft brings back an older AI model after failing to deliver higher quality AI-generated images more quickly via Bing Image Creator.
Mobile optimization is the process of improving your website and content for users on mobile devices.
All there is to know about Google's Smart Bidding strategy that leverages AI to automatically optimize bids and maximize conversion results.
Don’t rely solely on Google. Learn to diversify your traffic sources with newsletters, podcasts, and more to create a thriving brand world.
Actionable insights, sample prompts, and innovative AI-powered workflows to stay ahead in the age of data-driven media relations.
For the first time ever, each Master Class will take place on different days, giving you the flexibility to attend multiple classes live and customize the perfect training experience.
Reddit's new tool and ad format provides a new type of access to authentic conversations among the platform's 100 million daily active users.
A Google help document change indicated ad scheduling for Smart Bidding campaigns was no longer possible. Google confirms nothing has changed.
Struggling with automated bidding on Google Ads? Learn practical insights to improve campaign performance and control costs.
What's next in B2B advertising? Dive into Google's market shifts, LinkedIn’s UX improvements, Reddit’s testing advancements, and more.
A month ago, Google added new hourly data to the performance reports in Search Console, and today, you can export that data.
Choose the right link building agency to avoid SEO mishaps, unlock growth opportunities, and ensure lasting success in a competitive market.
Instacart's partnership with Cut+Dry helps food manufacturers advertise directly to buyers and create new revenue streams for distributors.