SEL 20200528
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The Google Page Experience Update: User experience to become a Google ranking factor This new ranking factor won't be live until 2021, at the earliest. Here is what you need to know. by Barry Schwartz
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SEL 20200528
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Nearly two-thirds of online publishers saw lower CPMs in early May
Though they're ticking back up, decreased CPMs are still a buying...
Nearly two-thirds of online publishers saw lower CPMs in early May
Though they're ticking back up, decreased CPMs are still a buying...
Online ad revenue was almost $125 billion in 2019 but growth is slowing
About 70% of ads appeared on mobile devices and 82% were programmatic....
Online ad revenue was almost $125 billion in 2019 but growth is slowing
About 70% of ads appeared on mobile devices and 82% were programmatic....
AMP won’t be required for Google’s Top Stories section
When Google's Page Experience Update goes live in 2021, AMP will stop being a requirement for the top stories...
AMP won’t be required for Google’s Top Stories section
When Google's Page Experience Update goes live in 2021, AMP will stop being a requirement for the top stories...
The Google Page Experience Update: User experience to become a Google ranking factor
This new ranking factor won't be live until 2021, at the earliest. Here is what you need to...
The Google Page Experience Update: User experience to become a Google ranking factor
This new ranking factor won't be live until 2021, at the earliest. Here is what you need to...
The Ultimate Google Disavow Guide
Here's a blueprint for anyone considering using the Disavow Tool in order to improve their website...
The Ultimate Google Disavow Guide
Here's a blueprint for anyone considering using the Disavow Tool in order to improve their website...
Common oversights that can impede Google from crawling your content [Video]
SEOs and developers shouldn’t over-engineer workarounds when basic, reliable solutions already exist, says Martin Splitt in this clip from...
Common oversights that can impede Google from crawling your content [Video]
SEOs and developers shouldn’t over-engineer workarounds when basic, reliable solutions already exist, says Martin Splitt in this clip from...
Replay: What marketers need to know about Facebook Shops
Facebook CEO Mark Zuckerberg calls Facebook Shops “the biggest step” the company has taken to unify e-commerce across its family of apps....
Replay: What marketers need to know about Facebook Shops
Facebook CEO Mark Zuckerberg calls Facebook Shops “the biggest step” the company has taken to unify e-commerce across its family of apps....
Technical SEO for Shopify: A guide to optimizing your store for search engines
How to address the technical limitations in Shopify to improve your store’s search...
Technical SEO for Shopify: A guide to optimizing your store for search engines
How to address the technical limitations in Shopify to improve your store’s search...
Facebook Marketplace is open for businesses selling new products
The Marketplace used to only be a C2C platform but now there is a major B2C opportunity for US...
Facebook Marketplace is open for businesses selling new products
The Marketplace used to only be a C2C platform but now there is a major B2C opportunity for US...
Google Ads credits for SMBs start rolling out
The $340 million program will phase in over the coming weeks....
Google Ads credits for SMBs start rolling out
The $340 million program will phase in over the coming weeks....
How Google crawls and indexes: a non-technical explanation [Video]
Google’s Martin Splitt provides a simple summary of the processes that pave the way for ranking search...
How Google crawls and indexes: a non-technical explanation [Video]
Google’s Martin Splitt provides a simple summary of the processes that pave the way for ranking search...
Learn actionable tactics from search marketing experts – free!
Register now to access 40+ sessions that will help drive more traffic, leads, and...
Learn actionable tactics from search marketing experts – free!
Register now to access 40+ sessions that will help drive more traffic, leads, and...
Core Web Vitals report replaces Speed report in Google Search Console: What you need to know
If you are looking for the speed report in Google Search Console, it is no longer named...
Core Web Vitals report replaces Speed report in Google Search Console: What you need to know
If you are looking for the speed report in Google Search Console, it is no longer named...
New Google My Business features aim to help SMBs pivot and survive COVID-19
The new tools and capabilities mirror the expanding role of GMB as a gateway to both offline and online services....
New Google My Business features aim to help SMBs pivot and survive COVID-19
The new tools and capabilities mirror the expanding role of GMB as a gateway to both offline and online services....
Google is coming for Facebook budgets with Discovery ads, now available globally
Discovery campaigns are available to all advertisers...
Google is coming for Facebook budgets with Discovery ads, now available globally
Discovery campaigns are available to all advertisers...
SEL 20200527
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SEL 20200527
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Analyze retail category performance across Google Ads Search and Shopping campaigns
The cross-channel reporting is designed to help retailers and brands better understand and optimize ad performance across campaign types....
Analyze retail category performance across Google Ads Search and Shopping campaigns
The cross-channel reporting is designed to help retailers and brands better understand and optimize ad performance across campaign types....
What’s the right messaging when customers are divided about reopening? [Video]
And, what to do when there’s no easy way to appeal to...
What’s the right messaging when customers are divided about reopening? [Video]
And, what to do when there’s no easy way to appeal to...
Sonic Branding: Leverage the power of audio in your marketing strategy
Learn how sound can play an important role in differentiating your brand from...
Sonic Branding: Leverage the power of audio in your marketing strategy
Learn how sound can play an important role in differentiating your brand from...