Google sunsets Maximum CPV strategy for Video View campaigns
Google's shift from Maximum CPV to Target CPV in Video View Campaigns allows for better control over cost targets of video campaigns.
The new feature combines Search Term Matching and Text & URL Optimization to increase reach and drive higher conversions.
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Google's shift from Maximum CPV to Target CPV in Video View Campaigns allows for better control over cost targets of video campaigns.
Find out how to align your advertising goals with Performance Max’s advanced features in 2025 for seamless, scalable campaigns.
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