How to make search and PMax campaigns complement each other
Running Search & PMax campaigns can lead to overlapping issues. Discover the pitfalls to avoid and how to achieve success.
Find out how to align your advertising goals with Performance Max’s advanced features in 2025 for seamless, scalable campaigns.
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Running Search & PMax campaigns can lead to overlapping issues. Discover the pitfalls to avoid and how to achieve success.
From zero-click searches to AI advancements, here’s how to optimize for what works now while preparing for the future of SEO.
Practical insights to refresh your PPC approach for the new year, from cleaning up your accounts and upskilling strategically.
Explore must-have tools, practical tips and fresh approaches for making internal videos that captivate and educate.
Google Analytics 4's new cross-property report copying feature streamlines configuration management, saves time, and enhances consistency.
Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs.
The last update was 10 months ago, when Google released its new spam policies and March 2024 core update.
Brave is letting you personalize your search results by giving a thumbs up or thumbs down to any domain.
Google's PMax updates offer enhanced search reporting, asset group reporting as well as more exclusion and advanced targeting capabilities.
Here’s how the DOJ's case against Google and proposed market changes could forever reshape search engines, SEO, and digital privacy.
Vidhya Srinivasan aims to drive the integration of AI innovations into Google’s shopping and payments ecosystem.
With zero-click results and skyrocketing referral traffic, LLMs are the new gatekeepers of the web. Adapt your strategy for this shift.
Here’s how combining cutting-edge tech, human curation, and a creator-focused business model could challenge Google’s dominance.
Google said this change is to have a cleaner, more streamlined look for how URLs appear in search results.
Google's shift from Maximum CPV to Target CPV in Video View Campaigns allows for better control over cost targets of video campaigns.
Find out how to align your advertising goals with Performance Max’s advanced features in 2025 for seamless, scalable campaigns.
SEOs are reporting that it appears as though manual actions may have been applied to coupon sites for site reputation abuse.
Meanwhile, click growth remained steady and cost per click (CPC) increased, according to the latest Tinuiti report.
For the first time ever, each Master Class will take place on different days, giving you the flexibility to attend multiple classes live and customize the perfect training experience.
Leverage Lookalike segments in Google Ads Demand Gen campaigns to expand your reach and connect with customers who resemble your existing audience.
One ASO strategy doesn’t fit all. Here are platform-specific tips for optimizing apps on Apple’s App Store and Google Play.
Using video content in your SEO efforts can turn organic traffic into engaged social media followers, enhancing your brand's reach and trust.
You asked. We listened. The ultimate training experience for expert search marketers is back IRL.
Google Ads now displays private search terms in Performance Max campaigns, offering insights into low-volume queries.
Join this webinar to learn how Connected TV blends high-impact video with digital targeting to elevate your advertising.
Google Ads' new "Used since" column for assets gives advertisers historical context by revealing exactly when creative elements were implemented.
From LLM-based and social search to community engagement, learn the emerging priorities shaping 2025’s SEO landscape.
Is SEO maximalism harming your strategy? Here’s how focusing on quality through strategic subtraction can deliver better results.
Be a part of SMX Advanced’s exciting return to in-person this June at the Westin Boston Seaport. Here’s how to submit a compelling session proposal.
From personalized follow-ups to streamlined forms, learn tips to create seamless PPC user journeys that convert clicks into quality leads.
Marketers can now be triple threats with data, creative and optimization power.
The new feature combines Search Term Matching and Text & URL Optimization to increase reach and drive higher conversions.
Google's new PMax "Source" column gives advertisers some transparency into why ads are triggered, empowering better campaign optimization.
TikTok’s brief U.S. shutdown and legal uncertainties signal a wake-up call for advertisers to diversify strategies and navigate risks.
A step-by-step process to make your ecommerce descriptions more engaging and SEO-friendly using AI and real customer reviews.
Learn practical tactics to maximize your B2B ad spend by integrating LinkedIn and Google Ads campaigns effectively.
From technical SEO and content localization, learn to enhance your global online presence and optimize for multiple countries and languages.
Phishing scams targeting Google Ads accounts are draining ad budgets, disrupting campaigns, and exposing advertisers to reputational risks.
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
TikTok to be banned for 170 million U.S. users, disrupting campaigns and forcing brands to pivot organic and paid strategies.