Start 2025 with smarter, more impactful email marketing
With the new year just weeks away, now’s the time to fine-tune your email marketing strategy
SEO for ChatGPT search: 4 key observations
Here’s how ChatGPT search compares to Google, plus insights into the role of long-form content, local reviews and more in AI search rankings.
Get the newsletter search marketers rely on.
Topic clustering for SEO: 5 mistakes to avoid
Identify and fix common topic clustering mistakes that prevent you from engaging users and building topical authority.
Yelp unveils AI features to streamline local business discovery
Yelp's AI-powered updates enhance ad optimization and lead management, helping businesses connect with high-intent customers.
Data providers: Google November 2024 core update was less volatile
This last Google core update was less impactful than the August core update and some other core updates.
Bing Webmaster Tools releases Copilot beta
Microsoft has rolled out Copilot within Bing Webmaster Tools to 10,000 of its top users.
How to build lead gen campaigns for B2B SMBs
Insights for crafting a targeted ad strategy, optimizing your channel mix and creating compelling offers to drive quality B2B leads.
Google Search Console Insights no longer to show data from Google Analytics
Google says this change is to make it easier to use these reports.
Google Search fixes delayed indexing issues
Google has confirmed it is investigating indexing issues within Google Search.
Google details shopping annotations and badges for ads and free listings
Google’s new guide on Shopping annotations and badges outlines tools like "Price Drop" and "Free Shipping" that help products stand out and boost ad performance.
Global ad revenue to top $1 trillion, dominated by Google and Meta
The growing dominance of digital platforms is a signal for advertisers to adapt strategies and embrace AI to stay competitive in a rapidly evolving market.
SEO for ChatGPT search: 4 key observations
Here’s how ChatGPT search compares to Google, plus insights into the role of long-form content, local reviews and more in AI search rankings.
Google clarifies how Google’s crawlers handle cache control headers
Google is also asking site owners to allow Google to cache your web pages.
How to measure YouTube ad success with KPIs for every marketing goal
Optimize your YouTube ad strategy by focusing on the right metrics to align with your marketing objectives and prove ROI.
How to find emerging audience needs using Google Trends
Bridge the gap between SEO and audience intent. Learn how Google Trends, digital PR and behavior analysis can improve brand performance.
In 2025, the AI-infused world will require humans bring strategy and judgement
The new marketer is “Position-less” empowered to achieve unprecedented levels of efficiency, execution, and personalization.
Google adds FAQs on site reputation abuse policy
Google added several frequently asked questions around the site reputation abuse policy.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Google CEO Sundar Pichai: Search will profoundly change in 2025
Pichai thinks we'll all be surprised in early 2025 about the newer things that search can do compared to where it is today.
Crawl budget: What you need to know in 2025
Confused about crawl budget? This comprehensive guide explains it all – from server capacity to fixing crawling issues for better indexing.
A guide to creating short-form videos
Learn to create short-form videos that stand out in TikTok, Instagram Reels and YouTube Shorts' competitive algorithm-driven ecosystems.
How AI is radically reshaping marketing budgets
Join MarTech for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B)
Perplexity expands publisher ad revenue sharing program
Perplexity's expansion includes some major news outlets, though concerns over content use and transparency remain.
Google November 2024 core update rollout is now complete
This update took 24 days to roll out and was a typical Google core update.
Google to launch new Dating and Companionship Ads policy
Advertisers will need to secure certification as Google enforces stricter rules for dating and companionship ads starting March 2025.
Easier consent management comes to Google Tag UI
Google offers seamless consent management integration in Google Tag UI. You can connect CMPs and configure settings without any coding.
How to analyze your SEO competitors to find opportunities
Gain the upper hand in search by analyzing your competitors' strengths and weaknesses in on-page, content and technical optimization.
Top 6 technical SEO action items for 2025
Prepare for 2025 with technical updates that optimize website resources, enhance visibility and boost SEO performance.
Google Search makes it easier to search without personalization
Google Search now labels if the results are personalized and gives you a quick way to turn off personalization.
Microsoft Advertising: A comprehensive guide
Microsoft Ads offers unique targeting, lower costs and fewer competitors. Learn how to harness its potential for B2B, ecommerce and more.
Google Analytics enhances remarketing with Customer Match integration
Google’ Customer Match update lets you use first-party data for more precise targeting and improved campaign performance.
How to improve PPC lead quality for B2B campaigns
Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns.
How to search Google by date with before: and after: search commands
The before:YYYY-MM-DD and after:YYYY-MM-DD search operator commands yield results for before, after, and within the dates you specify.
19 advanced Google search operators you need to know (and some we’ve said goodbye to)
Gain powerful insights to inform your marketing efforts. Use the following advanced Google search operators and commands to your advantage.
How to fix the ‘Alternate page with proper canonical tag’ error in Google Search Console
Fix this GSC error by identifying the true canonical source, inspecting the URL, checking your language folder and more.
6 tips for successful ecommerce search campaigns
From labeling best practices to maximizing automated bidding, these tips will streamline your ecommerce advertising efforts.
Elevate your data strategy: From cookies to universal consent and preferences
See how cookie preferences and first-party data converge to form unified customer profiles.
Rand Fishkin on the SEO opportunity pie shrinking and more insights
Rand Fishkin shares his thoughts on the importance of creativity, chasing traffic, branded search, social search, and more.
Surprising data: 15% of Google searches are driven by only 148 terms
In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand.
Performance Max vs. Search campaigns: New data reveals substantial search term overlap
Is PMax cannibalizing your Search campaigns? Learn insights on overlap rates and campaign prioritization, plus strategies to maximize ROI.
PPC experimentation vs. PPC testing: A practical breakdown
Maximize PPC impact by integrating experimentation with testing tactics, plus tips on using Google and Meta advertising tools effectively.