Testing Meta’s AI-powered Advantage+ targeting: What we learned and what to expect
Meta's Advantage+ targeting offers cost-effective leads but may require thorough filtering. Find out how to strike the right balance.
Overall, the tools did not show as much volatility with the helpful content update than it did with core updates - but this was a big update.
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Meta's Advantage+ targeting offers cost-effective leads but may require thorough filtering. Find out how to strike the right balance.
Accelerate campaign is a new feature designed to help marketers create optimized ads in under five minutes.
Understand the impact of broken internal links on SEO and user experience and learn tips and tools to find and fix them effectively.
Was your website impacted by Google's latest helpful content update? Learn how to assess, adapt and recover with these top seven tips.
Background Generation, Image Expansion and Text Variation are now available in alpha on Meta Ads Manager.
Stay on top of crucial updates in paid search. Discover five effective ways to stay informed about the latest trends and changes.
Learn how your brand can thrive by embracing this strategy.
This webinar will be a game-changer in the realm of resource management.
The landmark court case brought by the US Justice Department could spell huge changes for Google and the future of the Internet.
Overall, the tools did not show as much volatility with the helpful content update than it did with core updates - but this was a big update.
Discover the hidden dangers of user data exposure and why SEOs play a crucial role in data safeguarding and privacy protection.
The latest product developments aim to help advertisers create more engaging campaigns that serve higher-value audiences.
Here's how a holistic, search data-led approach can help fashion ecommerce brands boost value creation and SEO impact.
Find out when and how to incorporate offline conversion tracking effectively and learn from lead gen success stories.
SMX® - Search Marketing Expo & Conference series
Attend SMX, online November 14-15, for free!
Here's the lowdown on AI-generated content, community building and multi-language audio in the world's largest video-sharing platform.
Paid search experts unveil what you need to take your business above and beyond the competition.
The social platform, which generates the majority of its income from ad revenue, is reportedly keen to diversify where its money comes from.
Despite investing $100 billion in Bing, the search engine simply can't compete with Google due to its monopoly position, says Satya Nadella.
The enhanced audience insights can help advertisers to strategically plan and execute their campaigns more effectively.
The platform now provides clarity on membership cancellation, and can compare new and returning viewer data.
The social platform has decided to outsource the sale of some of its ad space following a 59% decline in ad revenue.
Learn how Google's out-of-order ad promotion in search auctions impacts ad positioning and advertisers' strategies.
Explore 10 accessibility elements that ensure inclusivity for all users while influencing your site's search visibility.
Microsoft boss Mikhail Parakhin claims that despite offering more money than Google, the company was still turned down by Apple.
Reddit won't be serving more ads as a result, but users can expect to see ads that are more relevant.
The tool leverages TikTok creative insights to offer data-led suggestions that could improve your campaign's performance.
VVCs help advertisers achieve 40% more views on average than in-stream skippable CPV campaigns, according to Google.
Wondering where to go in GA4 to gather local SEO insights? These dashboards are key to developing an effective strategy.
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Learn three ways to use promotions and discounts in paid search to help you boost sales and capitalize on the holiday rush.
Learn the far-reaching consequences of Google's changes to HowTo and FAQ rich results and actionable steps to get back on track.
You can now prevent Bard and VertexAI from from accessing your website, or parts of it, by blocking Google-Extended in robots.txt.
Google will soon add the About this result feature for individual links that are included in SGE responses.
This figure is expected to rise to $172 billion by 2028, according to Juniper Research.
Exact match types outperform broad match types for most accounts, according to a new study by Optmyzr.
Here's how understanding the nuances between these search types can elevate your local search strategy and help drive better leads.
Is your PPC performing poorly? Learn how to troubleshoot and turn things around with practical strategies and checkpoints.
Take control of the conversation and drive your SEO strategy forward with proactive communication during Google updates.
This update kicked off on September 14 and took 14 days to roll out.