The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Why AI will break the traditional SEO agency model
AI platforms are rewriting SEO economics – slashing costs, automating expertise, and forcing agencies to evolve fast or face extinction.
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Google Ads API v19.1 adds new Demand Gen, video campaigns features
New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library upgrade.
Google Search boss: AI Overviews boost click quality
Google's Elizabeth Reid says AI Overviews drive 'higher-quality clicks' as many publishers watch organic traffic decline.
Court: Google’s illegal ad tech monopoly harmed the open web
Judge rules Google maintained an illegal ad tech monopoly through anticompetitive practices that 'substantially harmed' users and publishers.
Google Analytics 4 fixes data gaps, now flags issues early
Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection.
Search behavior, decoded: What platform preference really tells us
Learn how mindset, emotion, and behavior shape platform choice and how to build content strategies that meet them there.
4 ways to connect your ads data to generative AI for smarter PPC
LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign support.
Apple rebrands Search Ads as Apple Ads
Apple renames its ads arm as it broadens its ambitions in digital advertising across more of its ecosystem beyond App Store search results.
TikTok Ads introduces new exclusion lists
You can now exclude specific video IDs or specific profile pages from serving next to your TikTok ads.
Google hit with $6.6 billion lawsuit over search dominance
The UK lawsuit claims Google abused its monopoly position to inflate advertising prices, affecting hundreds of thousands of businesses.
Google: 39 million advertisers suspended; 5.5 billion ads removed in 2024
Google's annual Ads Safety Report highlights how AI is reshaping ad enforcement, with a record number of account suspensions.
Google Ads made simple: Leveraging engaged audiences
Learn how you can use Google-engaged audiences for remarketing to users who've already interacted with their brand across Google platforms.
CPC inflation: How fast are Google Ads costs rising?
CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.
Why AI will break the traditional SEO agency model
AI platforms are rewriting SEO economics – slashing costs, automating expertise, and forcing agencies to evolve fast or face extinction.
Google sends personalized growth plans to advertisers, pushing AI-driven solutions
The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve Google's interests.
Google Search to redirect its country level TLDs to Google.com
Google will gradually roll out this change over the coming months.
AI agents in SEO: What you need to know
Behind the scenes of SEO’s next evolution – where agents navigate filters, product feeds, and even send Slack alerts.
How and why to ‘be the primary source’ for organic search
Becoming the go-to source across Google, AI tools and social platforms is key to standing out in an AI-driven organic search landscape.
Google’s anti-privacy bill push sparks outrage among advertisers
Advertisers reject Google's campaign against California's privacy bill saying businesses should build consent-driven customer relationships.
Temu pulls its U.S. Google Shopping ads
The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton.
Google AI Overview-organic ranking overlap drops after core update
Content that ranks in the top 10 of Google organic search is less likely to be cited today than it was before the March 2025 core update.
Join Google, Chewy, and Amazon at SMX Advanced!
Don't miss your chance to connect with search marketers from some of the most iconic companies on the planet.
How to track visibility across AI platforms
Traditional metrics aren't enough in AI-driven search. Measure brand presence through mentions, citations, share of voice and more.
Make 2025 the year you take home the highest honor in search
Boost company morale, attract new business, and earn the right to call yourself "award-winning". Enter the Search Engine Land Awards today!
Short-form, big impact: What creators can teach performance marketers
Want more impact from your paid media strategy? Forget polished perfection. Learn why creator-led content is outperforming traditional ads.
Is keyword targeting as impossible as spinning straw into gold?
Once a golden strategy, keyword targeting is losing its shine. In 2025, success comes from intent, behavior, and emotional relevance.
Google officially rolls out links in AI Overviews to its own search results
After testing this for a month, Google officially rolled out this method to help searchers explore more topics.
Uber Advertising partners with Instacart to expand CPG reach
The partnership enables CPG brands to extend campaigns across both platforms and reach millions of high-intent grocery shoppers in the U.S.
Marin Software plans to shut down after years of decline
Once one of the leading search and social marketing platforms, Marin Software announces its plan of dissolution and liquidation.
Google Performance Max gets new customer goals, image controls
Google's PMax updates include retention goals for lapsed customers, acquisition cost reporting, and automated image enhancements.
A testing primer for B2B paid social creative optimization
Your B2B ad creative needs to evolve. Learn how to test it right, avoid tired tactics, and turn results into insights on LinkedIn and Meta.
Google’s AI-powered SERPs: Strategies for recipe, travel, and lifestyle bloggers
Master strategies to keep your content visible, relevant, and engaging in today's evolving AI search landscape.
Beyond tagging: High-value GenAI use cases for DAM
DAM + generative AI = A new paradigm for creatives and martech leaders.
26 A/B testing ideas to increase click-through rates and boost conversions
From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.
Google quality raters now assess whether content is AI-generated
Automated or AI-generated content may now earn a Lowest rating. Here’s what else changed in the latest quality rater guidelines update.
Google Search Analytics API gains hourly break down for past 10 days
Initially we were expecting 8 days of data, but Google gave us 2 more days of hourly data for the performance reports API.
Google Ads Sitelink Assets: Everything you need to know
Learn all about Sitelinks – what they are, how they differ from headlines, maximum numbers you can use across different devices, and more.
Google to expand Discover to Google’s desktop homepage
Google has been testing this for years, but kicked up its testing over the past several days.
3 ways to optimize for AI search bots
Learn how AI bots find, index, and use your content – and what steps to take to stay visible across generative platforms.
Personal SEO: How to get found and stand out
Take control of your online presence with personal SEO strategies that help you get noticed by employers, partners, and clients.