SearchCap: Ask an SMXpert, Stone Temple acquired, Google mobile results & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine...
7 ways digital marketers use what happens on calls to optimize ROI
The customer journey is calling. When consumers search for products and services, engage with digital ads or visit a business’s website on...
Ask an SMXpert – Google Tag Manager
SMXperts Stephanie Wallace and Tom Bennet answer questions on how Google Tag Manager works, its key benefits and why you should be using...
Report: Google’s mobile search results now show image thumbnails 45% of the time
There was a 183% increase in the chances you'll see an image thumbnail in the mobile Google Search...
Stone Temple Consulting has been acquired by Perficient
Stone Temple and its roughly 60 employees will continue to operate out of its Boston office....
How to reach consumers while protecting their privacy
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape...
SearchCap: Google Search Console, negative SEO & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Webinar: Close the Online/Offline Data Gap with AI-driven Call Intelligence
With mobile search and voice interactions on the rise, it’s more important than ever to make phone calls a critical part of your data-driven...
How to be proactive and prevent a negative SEO campaign — Part 3
There is no such thing as being negative SEO-proof, says contributor Joe Sinkwitz. All you can do is take steps to lessen the probability of...
Google Search Console Search Analytics API now gives you 25,000 rows per request
Get more from Google faster with some changes to the Google Search Analytics...
Search in Pics: Panda keyboard, Google Japan furniture & SEOs visit Google Zurich office
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies,...
SearchCap: Google hotel ads, Bing testing icon, reviews impact ranking & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Google Posts adds ‘call now’ button
The new option within Google My Business lets you include your phone number as a call to...
Google brings Hotel Ads into the Google Ads platform, updates feed management hub
A new Hotel Ads campaign type is currently in beta....
Google shows ‘People also search for’ suggestions in ad results, too
The feature has been showing in paid search results for several...
Do Google reviews impact local ranking?
Based on her research, contributor Joy Hawkins thinks reviews may play some part in how a local page ranks. Here is a case study that shows her...
Ex-Googler John Giannandrea takes charge of Siri
Apple has merged Siri and its machine learning groups under Giannandrea’s leadership....
Bing is testing an ‘open in new window’ icon in the search results
While you can set your search settings to open all search results in a new window, Bing is testing an icon that lets you do that for each...
SearchCap: Pitch SMX East, YouTube news, bad PPC numbers & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
PPC’s #fakenews: 9 ways bad numbers might look good
Did you know it’s super-easy to fake your way to seemingly good PPC performance? Contributor Andreas Reiffen shares multiple ways to arm...
