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SEO and PPC are often at odds. Yet the things they “bicker over” are actually areas for improved workflow and channel optimization.
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The familiarity of these features might be welcomed by your website users but it might also make you more reliant on Google services.
Set up your dashboards. Run experiments. Improve your conversion rate. Monitor trends. Revamp and update your SEO strategy. Repeat.
SimilarWeb's Baruch Toledano and Rank Ranger's Shay Harel discuss what the recent acquisition means for its companies and customers.
Learn how Google's automated campaign types can be leveraged and how you should think about testing each to garner maximum results.