Google tests more noticeable ad labels in search results
Google is testing a more noticeable ad format, using a taller gray background with labels like 'Sponsored' and 'Promoted results.'
Google Ads will begin phasing out enhanced CPC in October with the goal of transitioning all remaining campaigns to manual CPC by March 2025.
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Google is testing a more noticeable ad format, using a taller gray background with labels like 'Sponsored' and 'Promoted results.'
The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes.
This comes after Google dropped the cache link from the search results.
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Meta's data restrictions aim to enhance privacy but may complicate ad targeting and potentially pause ads with highly targeted UTMs.
The record $2.7 billion fine against Google was for favoring its own price-comparison service in search results.
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Apple uses Google, OpenAI and other search providers for the search results.
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Google Ads will begin phasing out enhanced CPC in October with the goal of transitioning all remaining campaigns to manual CPC by March 2025.
YouTube Studio now has a website visits goal in promotions, allowing creators to drive traffic to their websites directly from their videos.
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Google's Search Liaison discusses the impact of Google updates, noting that publishers may not get back to previous traffic levels.
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Stricter recertification rules coming for Gambling and Games advertisers starting November 2024, with violations leading to immediate account suspension.
Google Ads is automatically opting new accounts out of Parked Domains starting in October, enhancing ad relevance and budget efficiency.
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This new user interface shows top comments and related discussions around that forum search result snippet.
Google's new consolidated Masthead format requirements page centralizes guidelines for masthead ads on YouTube and Google TV.
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The update took 19 days to rollout and was a pretty impactful update.
Google Ads introduces advanced Performance Planner plans, optimizing YouTube campaigns with tailored strategies for both Action and Awareness goals.
Google Ads is testing a new "Promotions" feature for App Campaigns, allowing advertisers to create event-driven promotions tailored for mobile users.