Google Ads rolls out channel control for Demand Gen campaigns
Advertisers now have more granular control over their demand generation campaigns, but reporting limitations remain a challenge.
Google March 2025 core update rolling out now
This is the first core update of 2025 and the first core update since December. It will take up to two weeks to roll out.
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Bing pushes ad-heavy search results with 7+ sponsored listings
Users report seeing search pages dominated by ads with minimal organic content.
Google AI Overviews caught linking back to its own search results
So much for Google telling publishers they are prioritizing linking out to external sites.
Bing Webmaster Tools Copilot feature now available to all users
This was initially available to only 10,000 trusted testers in December, and now Microsoft is opening it up to everyone.
Bing Webmaster Tools Search Performance reports gains comparisons
You can now compare clicks, impressions, CTR, keywords, and pages across dates in the performance reports.
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4 SEO practices with diminishing returns
Some SEO tactics work – until they don’t. Learn which ones lose value over time and how to optimize smarter.
Bluesky for PPC: What you need to know
Bluesky's rapid growth is gaining attention — but with no ads yet, what does it mean for PPC? Learn how to prepare for future opportunities.
How to use Google Search Console for keyword research
Hidden keywords, overlooked rankings, and content gaps – Google Search Console reveals it all. Here’s how.
Generative AI use surging among consumers for online shopping: Report
Compared to non-AI traffic sources, users engage more, view more pages, and bounce at lower rates – but they are also less likely to convert.
Reddit adds Hide option for ads across platform
New Reddit feature lets users block specific advertisers from their feeds for at least a year, giving users control over their ad experience.
Microsoft Tests Local Business tags on Bing Search Ads
The Local business tag appears within sponsored search results. It is part of a broader test of blue-labeled tags in Bing advertising.
The new SEO imperative: Building your brand
Boost your SEO with brand building across platforms. Learn to increase visibility, track key KPIs, and work with PPC for better results.
Refreshing content: How to update old content to drive new traffic
Don’t let good content go to waste. Here’s why refreshing old blog posts and pages is key to staying relevant and driving organic traffic.
AI and online reputation: How to stay in control
Bad reviews? Negative press? AI is rewriting the rules of reputation management. Make sure your brand is keeping up.
Google to replace Google Assistant with Gemini
This change will roll out to most devices except Android 9 or earlier (and some other devices).
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Google shares AI and human evaluating process for policy violations
Google's ad review clarification reveals its dual approach of AI and human evaluation for detecting policy violations, empowering advertisers with some transparency.
Google’s Demand Gen upgrade: Key changes and success strategies
From smarter prospecting and remarketing to new ad formats, here’s what you need to know about Google’s evolving Demand Gen campaigns.
How to make engaging long-form YouTube videos
Not everything fits in 60 seconds. Learn how to make compelling long-form videos and video podcasts that drive engagement and visibility.
Navigating Google’s site reputation abuse policy: What publishers need to know
Google Search Liaison Danny Sullivan addresses concerns around freelance writers, writing teams, manual actions, and more.
YouTube gives brands and creators new linking tools
YouTube introduces creator-initiated requests and API automation to simplify sponsored content management.
Google March 2025 core update rolling out now
This is the first core update of 2025 and the first core update since December. It will take up to two weeks to roll out.
Google unveils asset testing for Performance Max retail campaigns
Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional creative assets.
Google Analytics adds percentages in reports, issue notifications
Google Analytics' is enhancing data transparency by adding percentage values to reports and introducing alerts for tracking issues.
SMB websites see rising traffic from ChatGPT and other AI engines
ChatGPT leads AI referral traffic across industries, but Perplexity and Gemini are gaining traction in ecommerce and health.
Top 5 tactics to boost PPC lead quality in 2025
Your PPC ads should bring in buyers, not browsers. These tips will help you attract and convert the right prospects.
How to withstand algorithm updates and optimize for AI search
Learn to navigate algorithm updates, measure brand visibility in LLMs, and influence AI knowledge systems.
How does your landing page performance compare?
Are your landing pages converting better—or worse—than your competitors’? See the latest conversion benchmarks by industry.
Google Ads Editor 2.9 brings 8 new features for advertisers
Updates include Manager Account Labels, expanded Shopping Ads capabilities, vertical video generation, and improved measurement tools.
Google upgrades Display & Video 360 for CTV advertisers
Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level insights.
Meta wants its advertisers to connect to Google Analytics
Meta is offering advertisers early access to ad system updates in return for integrating Google Analytics with their ad accounts.
Google Shopping now shows ‘Price at Checkout’
Google is displaying the Price at Checkout in Shopping listings, enhancing transparency and helping shoppers avoid unexpected price changes.
Using Date published + Date updated can wreck your organic CTR
Showing the date published and updated on the page can lead to Google displaying the wrong date, which can hurt your click-through rate.
Google expands Search Max beta to more accounts
Google’s Search Max match type is spotted again. The feature appears in beta within Search campaign settings.
Why website content won’t boost your Google Maps keyword rankings
Blogging won't improve your Google Maps rankings. Find out why this SEO myth persists and what strategies actually move the needle.
Should you use optimized targeting in Google Ads? A quick guide
Learn all about optimized targeting - a powerful but controversial tool that can either enhance or hinder campaign performance.
Outsmarting Google Ads: Insider strategies to navigate changes like a pro
Google Ads is designed to work for Google. Here’s how to outsmart deceptive defaults, resist platform nudges, and optimize smarter.
Why SEO is still key to visibility on search, social, and AI platforms
No matter where people search – Google, social media, or AI-driven platforms – visibility starts with smart optimization.
AI search engines often make up citations and answers: Study
I read the news today, oh boy. AI search engines give wrong answers 60% of the time and often cite fabricated or broken URLs.