Google, Microsoft generative AI experiments concern advertisers
Google and Microsoft Bing are experimenting with ad placements in AI search results, prompting some advertisers to withdraw their ad spending.
Learn how to create a strategic SEO process that leads to results – and what SEO pros should consider when pricing SEO strategy.
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Google and Microsoft Bing are experimenting with ad placements in AI search results, prompting some advertisers to withdraw their ad spending.
TikTok plans to quadruple its global e-commerce operations with a target of selling $20 billion in merchandise.Tik
Bing Chat can also respond with text to speech answers.
Reddit has launched Contextual Keyword Targeting and Product Ads, to help advertisers reach new and valuable audiences.
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Beyond Google’s recommendations, here are strategies you can test to ensure you're not missing out on targeting opportunities come Aug. 1.
Here's why you should forget about word count when producing SEO content and what on-page SEO elements to focus on instead.
Advertisers are set to benefit from enhanced campaign management and performance thanks to the new features on Google Ads API V14.
Here's a preview of what LinkedIn's AI Copy Suggestions will look like – plus In-Stream Video, Conversation and Thought Leader ads.
Microsoft Store Ads is also boosting advertising reach further by expanding operations globally to more than 150 regions.
Amazon is reportedly in talks to introduce short commercial breaks on premium movies and shows.
Plus, Google said they made a number of "quality updates to SGE.
Meet consumers where they are with compelling, well-timed communication.
Google will only accept trademark complaints against specific advertisers and/or ads. It goes into effect worldwide on July 24
Plus, Google re-announced the Google Reader Revenue Manager.
Learn how to create a strategic SEO process that leads to results – and what SEO pros should consider when pricing SEO strategy.
Major media is a massive part of affiliate marketing. But the days of revenue from SEO may be closing. Here’s how to replace the sales.
In this webinar, learn how to assess your pages and optimize them for success.
Bard is now better at mathematical tasks, coding questions and string manipulation.
This list provides methods to identify link opportunities based on the type of content typical for SaaS brands.
Running SEO and PPC campaigns in China is no easy task. But with these insights, you can substantially enhance your chances of success.
The new Cross-Device attribution model will result in better tracking and connect customer journeys across devices, Microsoft said.
The tactics, tools and technology that power meaningful local customer experiences.
Creators can now apply to get the Series feature, which lets creators charge users to access paywalled premium content.
Microsoft Advertising is also launching an Ad Library where users can view ads shown on Bing that have impressions in the EU.
Learn how to produce an article outline based on the top entities of your chosen page with this guide to automated prompt engineering.
Google Ads advertisers were greeted with a 500 server error starting around 9:10 a.m. ET. Service was restored just before 11 a.m. ET.
Here's how to incorporate unique viewpoints into your content and create dynamic, trust-inspiring spaces that customers will value.
Here's how to use Custom Columns for surfacing trends and insights and answering your most important Google Ads account-related questions.
The new metrics include country, manual term, mobile device info, minute, new vs returning and session duration.
Major advertisers have abandoned or reduced their spending on the platform. Can new Twitter CEO Linda Yaccarino turn things around?
The most popular video ads earned more than 214 million video views on YouTube – with four notable trends for advertisers.
Join us online, June 13-14, for this once-a-year, experts-only training and networking experience.
Use this script to provide GPT with facts about your account and get a performance summary that can be shared with clients and stakeholders.
Learn how to use ChatGPT to build your own customized SEO extensions, upload them on Google and use them on a daily basis for free.
The best modern marketing creates connections and builds customer loyalty by balancing the art and science of marketing.
Instacart's new search experience will feature sponsored product campaigns from consumer packaged goods (CPG) brands.
Bing Chat now supports 30 chat turns in a single conversation.
If your brand is looking to maximize its ROI on influencer marketing, data shows YouTube is the best place to focus right now.
Want to get your B2B site growing again? Learn specific steps you can take to help combat decaying organic traffic on your site.