Google: AMP to use ‘consensus-seeking’ governance model
Nearly 80 percent of AMP contributors are now third parties....
SearchCap: Bing drops URL submission tool, Ask the SMXperts, Google Maps, link building & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google...
Bing Ads gives advertisers machine learning-powered insights
Competition tab, performance insights and location recommendations highlight performance changes and competitive pressures, offering suggestions...
Google Maps now available for Apple CarPlay
The moment many Apple fans have been waiting for - Google Maps on CarPlay devices is now...
How to choose the best content format for link building
Thinking about creating an infographic or GIF as a way to attract links? Here's a list of pros and cons of different visual elements and their...
Customer Data Challenge: Improve martech efficiency and ROI with unified data
Unifying the data that resides in your martech stack is a huge challenge — one that costs US brands millions of dollars annually. Nearly...
Ask the SMXperts — Page speed, site migrations and crawling
Our SMXperts share their tactical insights on optimizing crawl budgets, fine-tuning page speed and how to execute on large-scale error-free site...
Bing shuts down public URL submission tool
This decision may help Bing reduce spam shown in the search results and focus on more trustworthy...
How e-commerce can compete for informational queries by optimizing for intent
How do you optimize for search intent? Here's a look at how Google may return informational queries to relevant e-commerce pages and how you can...
Bing improves visual search, adds educational carousel, American Sign Language and NFL answers
Microsoft's search engine adds a robust image search feature and educational results just in time for the school...
SEO PowerSuite Review: features, analysis, results
SEO software is what makes automation of SEO processes possible. However, the choice is so vast today that it is hard to find a winning set of...
SearchCap: Google doesn’t personalize SERPs, don’t fixate on CTR, Google sub-images & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Google is right; click-through and conversion rates kinda don’t matter
Say what? Turns out you may be focusing on the wrong things if you're fixated on click-through and conversion rates. Here are a number of...
Google admits it’s using very limited personalization in search results
Outside of a searcher's location or immediate context from a prior search, Google doesn't personalize the search...
Google tests sub-images in search result snippets for sitelinks
SEOs and webmasters may want to look into how to optimize for images that Google may use for sitelinks in mobile search with this new...
Keyword research strategies in a close-variant world
Revisiting your keyword research approach is essential to preparing for imminent match type changes. Here are some considerations for a...
SearchCap: Shoppable Image ads debut at Google, GMB testing new feature, building citations & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
New report from MarTech Today: Enterprise Customer Data Platforms: A Marketer’s Guide
The customer data platform (CDP) market is expected to generate $1 billion in revenue by 2019, according to the CDP Institute, as both...
How the hospitality industry should approach online reviews and citations
Looking for more positive reviews? Here are some smart ways to build citations and reviews plus tips to boost the visibility of businesses in...
Google debuts Shoppable Image ads, video in Shopping Showcase ads
The new formats, introduced for the holiday season, are intended to help advertisers attract new...
