FLUQs: Answer the hidden questions or vanish in AI search
Your brand isn’t competing for rankings anymore. The name of the game is reuse.
Google AI Overviews drive 61% drop in organic CTR, 68% in paid
Even when AI Overviews don’t appear, users are simply clicking less everywhere, with Google CTRs hitting new lows across search.
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Winning the platform shift
How marketers can use AI to drive creativity, expand their reach and provide more value to consumers.
What is the inevitable evolution of LLMs and search?
Unpack how stock-driven decisions, market dysfunction & inevitable corrections reshape the future of search as we reach an LLM breaking point.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Google clarifies policy on false information in advertiser verification
Google reinforces policy that submitting false information during advertiser verification is a violation that can lead to account suspension.
ChatGPT ads are coming – and they won’t look like Google Ads
OpenAI CEO Sam Altman says Google’s ad model profits when search fails – and vows ChatGPT will take a different approach to ads and commerce.
Stop reporting traffic and activity. Start reporting progress.
Replace vanity metrics with revenue-aligned KPIs like reach, coverage & velocity so you tie SEO to pipeline growth & business outcomes.
Microsoft brings AI Search to Copilot with emphasis on citations
Microsoft said the Copilot responses now include "prominent, clickable citations and the option to see aggregated sources."
Google’s new AI tools automate ad reviews, reporting, and support for publishers
Google is adding AI automation, live CTV monetization, and streamlined direct deals to its ad platforms, helping publishers unlock new revenue opportunities.
Why B2B brands are shifting from keywords to Performance Max
Accounts embracing AI-powered tools are outperforming keyword-only strategies. Here's what you need to know before you get left behind.
How to build and lead a successful remote SEO team
Whether you’re managing an agency or an in-house team, make remote SEO work with the right tools, culture, and leadership practices.
Google expands PMax reach with Waze ads
Advertisers can now reach drivers through Waze and gain deeper visibility into campaign performance with Google’s latest PMax updates.
Google Ads pushes ‘Investment Strategy’ planning for budget-limited campaigns
Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.
ChatGPT boosts brand mentions as Google AI Mode narrows focus: Report
AI search is changing fast – and new Semrush data shows ChatGPT and Google’s AI Mode are moving in different directions.
Exploring the real risk AI brings to the internet (and SEO with it)
As AI-generated content floods the web, what happens when humans stop being the primary creators or consumers online? A human look at Google, SEO, and the “Dead Internet Theory.”
How to build authority when no one knows you yet
You don’t need fame to earn trust. Build authority from zero with clarity, proof, and consistency that earn audience and algorithm confidence.
4 times PPC automation still needs a human touch
Even the smartest PPC automation can go off track. Here are four situations where human oversight keeps campaigns efficient and safe.
Google’s double-serving dilemma: Who really wins when one advertiser gets two spots?
Google Ads now lets one advertiser appear twice on a SERP – a change that tests fairness, transparency, and competition.
4 essential tips to maximize holiday inbox placement
Learn how to strengthen your sender reputation and boost engagement when it matters most.
Google Merchant Center adds “Creative Content” section with video assets
Google Merchant Center’s new “Creative Content” section lets brands upload and map video assets to products, boosting visibility across ads.
Google to remove more search features including practice problems, nutrition facts, nearby offers and more
Google said these features "aren't being used very often and aren’t adding significant value to users."
How agentic AI threatens to upend OTAs’ dominance in search
As AI agents take over trip planning, OTAs like Expedia, Booking.com, and Trip.com lose control of discovery, loyalty, and visibility.
How APIs extend data access and automation in Google Ads and Meta Ads
Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new opportunities.
5 marketing maturity levels: From siloed to autonomous
Assess where your teams sit on five levels of marketing maturity: from siloed operations to autonomous systems, and what benefits you access at each level.
YouTube locks sidebar on mobile ads, removing close option
YouTube has removed the option to close mobile ad sidebars, keeping shoppable panels fixed throughout horizontal video ads.
Google AI Overviews drive 61% drop in organic CTR, 68% in paid
Even when AI Overviews don’t appear, users are simply clicking less everywhere, with Google CTRs hitting new lows across search.
GEO startup Lorelight shuts down: ‘The problem didn’t need solving’
Lorelight’s closure has SEOs saying GEO is just SEO. Maybe. But that might just be the hype cycle doing its usual crash-and-correct.
Google’s “Smart Cropping” may be trimming your Shopping Ad images
Google’s default “Smart Cropping” may be auto-cropping product images in Shopping ads, requiring a support request to disable.
Aja Frost on AI search, content strategy, and AEO success metrics
HubSpot's Aja Frost talks AI search, content evolution, and why visibility (not traffic) is the new success metric for brands in the AEO era.
Social and UGC: The trust engines powering search everywhere
Search is happening everywhere – from Reddit to AI. Learn why trust, not tactics, now drives visibility across every search surface.
5 Google Ads tactics to drop in 2026
Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize next year.
Winning the platform shift
How marketers can use AI to drive creativity, expand their reach and provide more value to consumers.
Google adds Chrome Web Store user agent
Google added a new user agent to the Google user-triggered fetchers named Google-CWS.
7 focus areas as AI transforms search and the customer journey in 2026
AI is reshaping how people search, decide, and buy. Discover the key shifts defining 2026 and how to stay visible everywhere.
Google says verify your cloud hosting provider with Search Console
If you are hosting images, videos or other content on third-party cloud services, you probably want to verify those in Search Console.
Google Local Services Ads vs. Search Ads: Which drives better local leads?
Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results.
Google AI Overviews guide research, but Search still wins the sale
Google’s AI Overviews are taking over the research phase of shopping, but traditional search still wins the sale, new BrightEdge data shows.
Want to write for Search Engine Land?
Join our 2026 contributor roster! We’re seeking expert voices in SEO, PPC, AI, and analytics to share insights with millions of marketers.
How Google’s AI Overviews are accelerating change in paid search
Adthena analyzed 21 million SERPs over two four-week periods to reveal where visibility is falling and which industries are being hit first.
Brand perception: How to measure and shape it
Brand perception drives trust and loyalty. Learn how customers view your brand, why it matters, and strategies to improve reputation and awareness.