Microsoft is planning to double the size of its ad business to $20 billion
Microsoft's ad business is growing but still faces steep competition from TikTok, Amazon, and Apple.
Google publishes document on more notable ranking systems
Google also lists the algorithms that are no longer being used for search rankings.
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Rich results: 22 things every SEO pro needs to know
Rich results, schema markup and structured data – where do you start? Get answers to your rich result questions from this article.
When to fire your content marketing agency: 7 things to consider
Is it time to fire your content marketing agency and move on? Here's what you need to weigh and consider before making this big decision.
Link juice: Is it the new snake oil of Google SEO?
Should you reject any SEO advice mentioning "link juice"? Here's a look at the term's origins and why you shouldn't completely dismiss it.
Google is testing new Rewarded Ad Gate beta program for publishers
The program will give publishers an opportunity to monetize their most engaged users.
Use this SEO forecasting template to gain insights for 2023
Learn how to use SEO forecasting to glean directional insights and set traffic expectations for the year ahead.
NPS for agencies: How to capture client and employee satisfaction
Client and employee churn is part of running a business. Understand if your agency is on the right track by measuring your NPS and eNPS.
Google Search adds new spam policy: Policy circumvention
If you find ways to get around Google's spam measures, Google may take action on your content, site or account anyway.
New Meta privacy updates for teens
New Facebook and Instagram teen users will automatically be opted in, while current users will need to manually select the settings.
Google publishes document on more notable ranking systems
Google also lists the algorithms that are no longer being used for search rankings.
Shopify is testing a new universal search feature
But the new feature could hurt merchants who decide not to pay to rank higher in results.
15 ways to secure your WordPress site
Protect your WordPress website from harmful cyber attacks. Follow these tips to keep hackers at bay and secure your SEO performance.
Join the webinar: ‘Lotame Accelerate: The (R)evolution of Customer Data in 2023’
Tune in to this webinar for valuable tips on accelerating your customer data strategy.
How to choose the right content marketing agency
Here’s what you need to know about finding a content marketing agency – from selection criteria to tips for a successful working relationship.
Are we officially saying goodbye to Twitter? It depends on who you ask
The saga continues over at Twitter. Will the platform be dead within a week, or will Musk turn it around?
Don’t fall for fake ownership requests for your Google Business Profile
There are reports of an increase in fraudulent ownership requests, so be careful.
YouTube just announced its 2023 class of #YouTubeBlack Voices Fund creators
#YouTubeBlack Voices Fund was created to directly support Black creators and artists so that they can thrive on YouTube.
5 best practices for tracking offline conversions in Google Ads
Setting up offline conversions for the first time? Here's how to get started while avoiding volatility in your PPC campaigns.
Google’s formula for navigating economic uncertainty involves “doubling down”
Sometimes, economic uncertainty can be a good opportunity for brands that can stay agile and adapt quickly to change.
Marketing in a recession: How to avoid 5 common mistakes
Instead of making hasty and costly marketing decisions, learn how to position your brand to survive and thrive over the long haul.