SearchCap: PPC branded content & bad local reviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
How to use good ol’ PPC to support fun and creative branded content
Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC...
How to regain trust lost by bad business listings
Whether it's spring or fall, cleaning up your local business listings is a good idea, says contributor Jamie Pitman. If you don't, be prepared...
SearchCap: Google earnings, fake online reviews & paid search
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Reports: Fake reviews are a growing problem on Amazon, Google
Facebook is reportedly the source of some of the fake review solicitations....
Best practices for optimizing media-rich web page speed
Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice...
Google posts $31.1B in total revenue, beats top- and bottom-line expectations
The company reported nearly $27 billion in ad...
So many paid search campaigns, so little time. Here’s how to stay ahead of it all.
Saving time and money are top priorities for most search marketers, Contributor Christi Olson has five tips plus a bonus to help save time and...
SearchCap: Voice speaker ads, link building & Earth Day
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Sharpen your digital marketing skills with an SMX Advanced workshop
Growing your marketing skills helps you design and deploy winning campaigns and keeps you at the top of your game. The best way to stay fresh is...
Why do we overcomplicate link building?
Do we overcomplicate link building to make the job look glamorous? Contributor Julie Joyce thinks we might and suggests it's only as hard as you...
Study: Majority reject ads on smart speakers
Just under 40 percent said they were open to ads if they were “relevant.”...
Earth Day Google doodle delivers hopeful message from Dr. Jane Goodall
'Every single individual matters, every single individual makes some impact on the planet every single day,' says the renowned ethologist and...
SearchCap: Google algorithm update, changes to autocomplete & regional content
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Google confirms rolling out a broad core search algorithm update earlier this week
Google has confirmed rumors that a search algorithm update took place on Monday. Some sites may have seen their rankings improve, while others...
Unifying Your Search and Social Ad Strategies
Change is constant in digital marketing. Experienced marketers realize it’s no longer enough to run campaigns in silos. How can you apply your...
Google expanding types of predictions they remove from autocomplete
The autocomplete search function saves 200 years of typing time every single...
Hreflang tags: How to serve correctly regionalized content
Contributor Marcus Miller gives us an overview of international and multilingual SEO and lists ways hreflang tags can be used to help search...
Search in Pics: YouTube Space replica, Google Maps art & baby shower cake
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies,...
SearchCap: PPC policies, Google Assistant failovers & voice interfaces
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Thanks to Our Sponsor
