Trolls propel Trump to top Google ratings for “idiot”
The practice, known as “Googlebombing,” is the latest stunt in a longstanding cat-and-mouse game between Google and activists who...
SearchCap: Apple loses top management, new SEMPO Board, Apple Maps & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
SEMPO announces new board of directors for 2018-2020
Here are the 15 new members of the board of directors for the search marketing...
How to implement an Account-Based Marketing strategy
Today’s B2B buyer is no longer just an individual lead. They’re part of a networked account. They work within a company decision team to...
Apple Maps takes a step in the right direction
Keep your business listings on Google Maps updated, says contributor Adam Dorfman -- and don't overlook doing the same on Apple Maps. Here's a...
The last of Siri’s original bosses leaves Apple, as does ex-Topsy search exec
Departures likely a response to reorganization of Siri and AI units under John Giannandrea....
SearchCap: Google Assistant ups its game, SMX East, SEO traffic projections & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
How to project SEO traffic levels and avoid saying, ‘It depends’
Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Contributor...
SEO & SEM experts are coming to NYC! Are you?
Search marketing has never been more important… or more complex. Staying on top of all the new tools, technologies and trends is a huge...
Google may notify you when your local business listing goes live in Google Maps & Search
A new notification from Google My Business will tell businesses when their local listings go...
Google tests location tab for hotel knowledge panels
Need help finding a great hotel based on what you can do near that hotel? Google is testing a location tab that shows you just...
Kurt Masur, the German conductor, gets a Google doodle
Google logo honors one of the last old-style maestros, Kurt...
Google Assistant gets more helpful
The Google Assistant app now offers a new visual overview of your day, with proactive suggestions and personalized...
SearchCap: Google Image search, Google AMP Stories, picking link partners & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
15 checks you should make when choosing a link partner
How can you best evaluate a site to determine whether it’s a good linking partner? Contributor Julie Joyce outlines 15 things you need to...
Google Image search updates referrer URL to help publishers track image search traffic
In coming months, the Google Image search referral URL will be changing. Make sure your software tools are...
Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users
AMP Stories is now available to all developers....
Google expands job search to the UK
After launching Google job search features a year ago in the US, Google has expanded it to the UK and several other countries....
SearchCap: Ask an SMXpert, Stone Temple acquired, Google mobile results & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine...
7 ways digital marketers use what happens on calls to optimize ROI
The customer journey is calling. When consumers search for products and services, engage with digital ads or visit a business’s website on...
