This day in search marketing history: February 4
MicroHoo Day 4, plus: Google expands phrase match, Google Adds JSON-LD support, reconsideration requests and more.
ChatGPT for PPC marketers: 15 strategic prompts to use today
Learn how to use ChatGPT to level up your paid search efforts without sacrificing strategy, authenticity or creativity.
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The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
New Bingbot user-agent now fully live
After a couple years of testing, Microsoft has now stopped using the old BingBot user agent.
Google search, network, and YouTube revenue all fell in Q4 2022
Google's Q4 earnings report showed a decline in ad revenue, missing analysts' expectations, due to challenges in the digital advertising market.
How to manage and edit your Google Business Profile from Google search
Managing your GBP listing from Google search is the new norm. Here's an overview of the in-search experience features you need to know.
International SEO: How to avoid common translation and localization pitfalls
Are you doing business in more than one language or more than one country? If you are, you'll want to avoid these common pitfalls.
Microsoft Bing’s ChatGPT interface spotted in the wild
We know Microsoft Bing is working towards integrating ChatGPT into its search interface.
This day in search marketing history: February 3
How Google uses AI in search, plus: an unconfirmed Google algorithm update, Amit Singhal leaving Google, bad ads and more.
Sundar Pichai confirms Google is working on AI search feature users can “engage directly with”
In the Google Q4 earnings call, Sundar Pichai confirmed the company's plans to deliver ChatGPT like features.
Make the switch to GA4, or Google will do it for you
Starting next month, advertisers should begin creating new Google Analytics 4 properties, or they'll be automatically configured.
Meta blames weak advertising demand, rivals for Q4 2022 revenue decline
Rivals such as TikTok and continuing effects from App Tracking Transparency attributed to last quarter's decline.
Google’s search quality raters protest for higher pay
Google's search quality raters – the people who help evaluate Google's search results – want a raise.
Microsoft revises multi-channel advertising approach and discontinues bid modifiers for audience ads
Together, Microsoft says their Search and Audience networks can reach over a billion people.
Why SEO should be a product
Treating search engine optimization as a product means dedicating ample resources to growing organic traffic and revenue. Learn more here.
How much will backlinks matter in 2023?
While backlinks' importance to Google has waned over the years, earning natural links through high-quality content still helps with SEO.
This day in search marketing history: February 2
Google's revamped Partners program, plus: Bing again denies copying Google results, YouTube using Amazon's algorithm and more.
Report: Microsoft Bing’s ChatGPT feature to be faster and richer with GPT-4
As reported earlier, we are now learning more about Microsoft's plans to incorporate ChatGPT into Bing Search.
ChatGPT Plus launches, it costs $20 a month
OpenAI said users can access the paid version of its popular ChatGPT service during peak times and get faster responses to prompts.
Webinar: 4 disciplines for SEO teams to drive performance
Tune in for templates and examples you can use to set your goals.
Google Maps removed policy-abiding reviews from Local Guides
Google is working on restoring the reviews over the next few weeks.