SearchCap: Google PageSpeed Insights update, exact match PPC & account analytics
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Last chance: Save $450 on a seat at SMX West
Results-obsessed marketers are attending SMX® West for actionable SEO and SEM tactics and strategies. Join them January 30-31 in San Jose for:...
When exact match isn’t exact anymore: A script to regain control
Contributor Daniel Gilbert shares a script to exactly manage which keywords to bid on and where they...
Google PageSpeed Insights tool gets a major update with more data from Lighthouse
Version 5 is out for Google PageSpeed Insights, and it provides a wealth of...
3 signs it’s time to make the switch to account-based analytics
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech...
Google now shows Seller Ratings by country, changes eligibility requirements
Businesses must have 100 reviews per country to be eligible for Seller...
Improve paid search results through routine, scheduled maintenance
Just as you schedule campaigns, creating a cadence to evaluate channel strategies is vital to improving paid search...
Solving complex SEO problems require a new ‘discovery’ approach
The SMX presentation with Hannah Thorpe and Arsen Rabinovitch reviewed Google's latest updates along with diagnostics and tools to get your site...
Report: ‘Incentivized reviews’ effective for consumers and brands
While 58 percent of consumers were unaffected by the presence of an incentive, 42 percent were less willing to trust them....
Step up your multichannel marketing game
Join our experts from Epsilon as we share four critical steps to improve multichannel marketing execution. From CRMs to CDPs, we’ll explain...
Google testing YouTube movie trailer videos in ads on Google.com
The videos appear in a carousel ad unit....
PPC toolkit expands with Bing Ads Scripts’ cross-account operations
Columnist Frederick Vallaeys offers code samples for sending email and creating virtual labels with JSON to fill in some missing...
3 differences between Bing Ads Scripts and Google Scripts you need to know
There are key differences in functionality but an automatic 'search and replace' edit feature is a time-saver with the new Scripts...
Google Search Console experiments with domain properties
As Google looks to migrate more features from the old Google Search Console to the new one, Google is rethinking how properties should be...
Could Google Alerts spam hurt your SEO?
Although a relatively undocumented spam method, you should report it to Google and then disavow the links through webmaster support...
How to use Chrome User Experience Report to improve your site’s performance
An update to PageSpeed Insights from "lab data" to "field data" has the potential to significantly influence how Google handles your search...
Learn how distance and intent shape local search
In August 2017, a Think With Google piece stated that local searches without “near me” had grown by 150 percent and that searchers...
