Still have active destination URLs in Bing Ads? It’s time to migrate to final URLs
Say goodbye to standard text ads by the end of the year....
Ginny Marvin | Apr 25, 2019 at 3:16 pm ET
Younger users rely on snippets and knowledge panel, often don’t click, survey says
Yet 'position zero' doesn't always win says survey, which reveals relatively discerning users....
Google Ads script: How to automatically apply bid modifiers
Here's a bid modifier script for in-market and remarketing audiences, device and location...
How to get brand URLs in Google AMP cache by extending TLS for Web Package
Google has successfully rushed a solution with an implementation scheme that will display your brand URLs in your page’s Google AMP cache...
The path to effective keyword targeting in Google Shopping
Search marketers know the value of search queries varies drastically from query to query. Metrics such as conversion rate or revenue per click...
SEO guide to optimizing your LinkedIn profile for more connections, better leads
Learn how to craft messages for new connections and attract clients to your profile with this SEO guide to LinkedIn...
Google search spend growth slows as click volume rises, reports show
Mobile continues to fuel growth in click share and spend, and Shopping remains steady growth vehicle for retail spend....
App-marketer spending on Apple Search Ads Grew by 90% in less than a year
The data come from Kenshoo's Q1 2019 Quarterly Trends Report, capturing trends from more than $6 billion in ad spend....
Google updates Custom Search mobile layout
Google’s Custom Search is presenting users with a new mobile layout. The features getting a refreshed look include the search box and...
Final call to enter the 2019 Search Engine Land Awards
Time is running out to wrap up your submissions for the 4th annual Search Engine Land Awards! That's right - the final entry deadline is just a...
New European Google local SERPs prompt users to ‘find results on’ other sites
Google appears to be trying to prevent a formal local search antitrust...
Google confirms AJAX (i.e. XHR) calls consume crawl budget
One more thing to look at if you need to optimize your crawl budget for the most efficient Googlebot crawl of your...
Google starts showing more images in web search results
It might be time for you to focus a bit more on image...
The time has come to optimize for IRLs rather than URLs
Drive-to-store strategies have reached a tipping point where they can play a significant role in improving performance of online marketing due...
A new customer experience, how AI is changing marketing
In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept...
Google takes baby steps to monetize Google Assistant, Google Home
There's a multi-faceted revenue model starting to...
New Google smart bidding signals coming: price competitiveness, seasonality for Shopping campaigns
Mobile app ratings will also soon be among the signals Google uses in automated...
Register for SMX Advanced by Saturday & enjoy up to $600 off on-site rates
Time is running out to save big on SMX® Advanced. Register by this Saturday to save up to $600 off on-site rates! Miss this and you’ll pay...
Searching for facts, directions, local businesses are top digital assistant use cases, says survey
Smart speaker ownership jumped from 23 percent to 45 percent of respondents since last year's survey from Microsoft....
Is link building dead? Depends on who you talk to
Some SEOs argue any form of proactive link building is a waste of time. Some say it should be apart of any SEO strategy. So which is...