7 ways to maximize landing page conversions
In this webinar, learn how to assess your pages and optimize them for success.
This Google Ads script uses GPT to summarize account performance
Use this script to provide GPT with facts about your account and get a performance summary that can be shared with clients and stakeholders.
Get the daily newsletter search marketers rely on.
Google Bard update improved math and data analysis and Google Sheets exports
Bard is now better at mathematical tasks, coding questions and string manipulation.
10 ways B2B SaaS companies can use link building for better rankings
This list provides methods to identify link opportunities based on the type of content typical for SaaS brands.
Top 10 insights for SEO and PPC success in China
Running SEO and PPC campaigns in China is no easy task. But with these insights, you can substantially enhance your chances of success.
Microsoft Advertising is updating its Cross-Device attribution model
The new Cross-Device attribution model will result in better tracking and connect customer journeys across devices, Microsoft said.
How customer experiences are redefining local marketing online and offline
The tactics, tools and technology that power meaningful local customer experiences.
TikTok opens its premium content feature, Series, to more creators
Creators can now apply to get the Series feature, which lets creators charge users to access paywalled premium content.
Microsoft will only show ads from verified advertisers starting Aug. 1
Microsoft Advertising is also launching an Ad Library where users can view ads shown on Bing that have impressions in the EU.
How to use Google entities and GPT-4 to create article outlines
Learn how to produce an article outline based on the top entities of your chosen page with this guide to automated prompt engineering.
Google fixes issue that took down Ads for about 2 hours
Google Ads advertisers were greeted with a 500 server error starting around 9:10 a.m. ET. Service was restored just before 11 a.m. ET.
How to optimize content for Google Perspectives
Here's how to incorporate unique viewpoints into your content and create dynamic, trust-inspiring spaces that customers will value.
4 Google Ads Custom Columns you need to use – and why
Here's how to use Custom Columns for surfacing trends and insights and answering your most important Google Ads account-related questions.
Google Analytics 4 audience builder gains six new dimensions and metrics
The new metrics include country, manual term, mobile device info, minute, new vs returning and session duration.
Twitter’s U.S. ad revenue drops 59%
Major advertisers have abandoned or reduced their spending on the platform. Can new Twitter CEO Linda Yaccarino turn things around?
Netflix tops list of YouTube’s top 10 most popular video ads
The most popular video ads earned more than 214 million video views on YouTube – with four notable trends for advertisers.
SMX Advanced is online next week… don’t miss out!
Join us online, June 13-14, for this once-a-year, experts-only training and networking experience.
This Google Ads script uses GPT to summarize account performance
Use this script to provide GPT with facts about your account and get a performance summary that can be shared with clients and stakeholders.
How to create an SEO Chrome extension using ChatGPT
Learn how to use ChatGPT to build your own customized SEO extensions, upload them on Google and use them on a daily basis for free.
Mastering the delicate balancing act of marketing
The best modern marketing creates connections and builds customer loyalty by balancing the art and science of marketing.
Ask Instacart brings generative AI to Instacart’s search experience
Instacart's new search experience will feature sponsored product campaigns from consumer packaged goods (CPG) brands.
Bing Chat increases chat turns, adds visuals to travel queries and expands Bing Image Creator
Bing Chat now supports 30 chat turns in a single conversation.
YouTube is the most profitable platform for creators, survey shows
If your brand is looking to maximize its ROI on influencer marketing, data shows YouTube is the best place to focus right now.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Get your B2B site unstuck: Top SEO tips for stagnant sites
Want to get your B2B site growing again? Learn specific steps you can take to help combat decaying organic traffic on your site.
Content mapping: Who, what, where, when, why and how
Start content mapping and create amazing customer experiences that lead to results. Here's everything you need to know about content maps.
Google Bard now can use your device’s precise location for more relevant local results
To enable this, manage your preferences in location settings.
A customer data roadmap for staying ahead of the competition
This webinar explores the intricacies of understanding customers' preferences and uncovers the game-changing potential of leveraging customer data.
How Instagram ranks content in 2023: Feed, Stories, Explore, Reels, Search
Here's everything we know about how Instagram ranking algorithms work to help you maximize your visibility and engagement.
How to establish your brand entity for SEO: A 5-step guide
A well-known, top rated and trusted brand entity is the cornerstone of organic visibility. Here's how to build yours in five steps.
Google now treats .ai domains as generic top-level domains
That means that Google won't default .ai domains as being geo-specific to Anguilla.
Google Local Service Ads mass policy violations
Google is investigating if this is a bug or a new enforcement of some kind.
3 ways to use AI for sitewide entity optimization
Here are three specific examples of how AI can be used to dramatically reduce the time involved in optimizing for entities.
10 link-building services to scale your SEO efforts
10 popular options when considering link-building service providers.
We turned Search Engine Land into a chatbot
We trained ChatGPT on our content and turned our website into a chatbot so you can explore, experiment and learn more about search marketing.
Google modifies shopping ads policies to enhance transparency
The changes to the YouTube Shopping ad and Discovery products ad requirements aim to clarify policies and enforcement procedures.
Test driving Google’s Search Generative Experience
Here are some early findings from a 30-query mini-study designed to push the limits of Google's generative AI search experience.
Google Search Console Insights adds your growing content report
This new report is designed to help those who have not associated their Search Console Insights property to their Google Analytics property.
Diversifying your B2B paid media portfolio: When does it make sense?
Expanding your B2B portfolio (when it makes sense) can help you beat your competitors and reach your goals. Here's what to consider.
Webinar: How to build consumer trust in a cookieless world
Personalized moments can minimize privacy compliance risk and drive lead volume and customer loyalty without third-party cookies.
Bing Chat gains Android home widget and improved sports scores
Plus, Bing Chat rolled out a number of improvements to SwiftKey.