Google cracks down on ad policy violators with harsh new penalties
Upcoming third-party policy update enforces severe penalties for significant violations, including immediate account suspension
Businesses must have a matching Google Business Profile to run Local Service Ads with unverified or mismatched profiles leading to ad pauses.
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Upcoming third-party policy update enforces severe penalties for significant violations, including immediate account suspension
Google's helpful content update has been challenging for many websites – but redefining it could lead to recovery and improvement.
Optimize your content for Google AI Overviews and become a go-to source for chatbots and large language models.
Mustafa Suleyman, the CEO of Microsoft AI, said they "unshipped 27 features" in Bing.
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Google Ads is implementing a new data retention policy effective Nov. 13, which could impact long-term trend analysis and ad reporting.
Reddit's new Keyword Targeting feature aims to help you reach highly engaged audiences within relevant conversation.
Prioritize Core Web Vitals improvements by identifying URLs with the biggest lift potential to boost rankings and revenue across your site.
These social platforms disrupt traditional search with shoppable content and social commerce features. Here’s how ecommerce brands can adapt.
We're excited to announce the nominations for this year's Search Engine Land Awards. Winners will be announced Oct. 21.
Businesses must have a matching Google Business Profile to run Local Service Ads with unverified or mismatched profiles leading to ad pauses.
Boost clarity in your digital marketing strategy by tracking paid media and business KPIs that align marketing success with long-term growth.
Dive into the benefits, setup process and tips for running effective LinkedIn Message Ads that convert your leads into valuable connections.
TikTok introduced Smart+, GMV Max, PETs, Conversion Lift Studies, and Out of Phone: Retail to help brands drive stronger results.
Now these are available on Google Search in India, Australia, Canada, and the UK.
Google argues, in part, that a breakup would make advertising less valuable and harm publishers and merchants.
OpenAI's Varun Shetty also said publishers will be fairly compensated through 'significant incremental traffic from new audiences.'
New features like negative keywords and improved reports help refine campaigns, offering more control for advertisers.
Advance your SEO strategy in a world where AI-powered answer engines are reshaping organic search and driving zero-click results.
AI, privacy and data gravity are changing all the rules. Join the virtual event to learn how leading marketers play to win.
Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.
Maximize your digital marketing with Microsoft Clarity. Learn how to set up custom events and integrate it with GA4 for richer insights.
This is now rolling out to US based merchants.
Optimize your PPC budget and get high-quality leads in this competitive niche using strategies tailored to short and long sales cycles.
This is your final chance in 2024 to unlock the world-class SMX experience and everything that comes with it. Don't miss out.
Discover top trends, challenges and a step-by-step process to optimize and futureproof your images and videos for search.
Here’s why structured data matters, key schema types to use and advanced techniques to boost visibility in rich results.
Reimagine content creation by using AI without losing your creative flair, guiding it to inject personality into every piece of content.
How Amazon Today is making instant commerce possible with Same-Day Delivery and in-store pickup fulfillment for local stores.
Navigate the industry's maturity crisis with the right mindset. Learn to create value, not just optimize, for long-term success.
What type of impact do interstitials or pop-ups have on search? Dive into this case study to see their effect on organic traffic value.
Dive into the lesser-known Crawl Stats reports, plus how to monitor Googlebot activity and identify actionable insights for enterprise sites.
James Murray of Microsoft explains how AI-powered search engines are revolutionizing users interactions & highlights the opportunity for advertisers.
You will no longer have to contact your Google Ads support team to transfer client accounts to another agency.
Google's organized search results will let you see content and perspectives from all around the web – articles, videos, forums and more.
The sponsored AI Overview ads will appear below the organic AI-generated answer. Will this positioning be good or bad for advertisers?
Shopping Ads will appear along with the Google Lens visual search results, which are also getting a new design today.
There seems to be an issue with Google Discover where new content isn't showing. It's unclear how widespread of an issue this is.
Here’s why you should focus on creating valuable, unique content that answers users' questions effectively, regardless of word count.
Rising CPCs on branded keywords? Here's why Google’s push for PMax and AI-driven auctions are inflating costs and reducing efficiency.