Google Bard early look: What’s we’re seeing so far
Google Bard has suggested buying links and refused to share links to its sources. We're off to a promising start.
You can sign up for the waitlist if you are based in the US or UK.
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Google Bard has suggested buying links and refused to share links to its sources. We're off to a promising start.
You can sign up for the waitlist if you are based in the US or UK.
Learn the three factors used to calculate quality score in Google Ads and how they impact overall campaign and account success.
This is powered by the DALL∙E model and is rolling out to Bing Chat.
If you're using AI to provide valuable content, Google won't ding you. But consider some caveats when using AI for SEO content.
Unlock the entire MarTech experience, online March 28-29, for free. No hidden fees, no travel headaches, no time out of the office.
A look at how news publishers and media outlets can retain traffic, revenue and relevancy in the generative AI era.
Technology is changing… and so is your role. Learn how to adapt at MarTech.
No more rel=next/prev support on Google, plus: CTR patent, neural matching versus RankBrain, Google wins KinderStart case and more.
We are now seeing Bing Chat answers in the Bing Search results, in place of Bing Search Answers.
Understanding how diminishing returns apply to paid search will help you set better expectations when assessing your PPC performance.
Want to grow your brand with content marketing? Consider a variety of audience-building and action-oriented goals in your content strategy.
Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
For $12-$15 a month you can get a blue check on Facebook and Instagram
The ChatGPT API can help address some of the web interface's shortcomings. Here's how to maximize the API for specific SEO use cases.
For standard properties, you can register up to 10 item-specific custom parameters, while Analytics 360 properties allow for up to 25 custom dimensions.
Making your site more trustworthy for searchers and search engines benefits your brand. Here are tips to build overall trust in your site.
Learn how insourcing vs. outsourcing content differ and compare the pros and cons so you can choose the right route for your brand.
Google AdWords further dilutes exact match, plus: DMOZ officially closes, Matt Cutts hints at HTTPS ranking signal and more.
In this webinar, learn how you can target audiences at the right time and at the right cost.
Company says optimizing for new AI-powered chat interfaces in search is similar to optimizing for featured snippets
Learn the top trends to incorporate in your SEO strategy this year.
You can use auto ad settings to control which Auto ads formats appear, how many Auto ads you show, etc.
Global clients with a decentralized marketing approach can make doing international SEO even more difficult. Here's what you can do about it.
Select ecommerce and retail advertisers can now run Advantage+ shopping campaigns. Here's the lowdown on Facebook's latest AI-powered tool.
Google to sunset Universal Analytics, plus: Google's doorway page penalty, over-optimization, Chrome’s paid link penalty ends and more.
I signed up for "Flight School" and watched the videos so you don't have to. Here's what I learned.
Many people who had been on the Bing waitlist now have access – and there are reports that people can now sign up for instant access.
No action is needed from advertisers at this point.
This is the first Google core update of 2023 and the first in more than six months. The rollout may take up to 2 weeks to complete.
Accessible to all users, custom channel groups can be employed in custom reports and explorations to obtain both current and historical insights into campaign channels.
The small startup search engine is launching a new ChatGPT alternative – but is this generative AI tool worth your time?
This three-stage schema deployment process breaks down the overwhelming task of implementing structured data on large websites.
From prioritizing an SEO roadmap to writing an effective ticket, here are fundamentals every SEO product manager should know.
Spurious SEO trademark claim fails, plus: core updates named, EU wants Google's ranking factors, BBC link penalty and more.
Martech experts Scott Brinker and Juan Mendoza discuss the future of martech and more.
This version promises greater accuracy and broader general knowledge and advanced reasoning.
Google will soon add ChatGPT-like prompts to help you draft in Docs and Gmail, including brainstorming, proofreading, writing and rewriting.
If you’re a PPC advertiser, chances are your company is throwing money away on brand terms.