Future of in-person events: Marketers likely to return in 2023
Most marketers are optimistic they will be back attending in-person events, according to MarTech's Event Participation Index.
Google releases September 2022 product reviews update
This is the fifth Google product reviews update that comes out about a month after the last update.
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Google launched additional support and troubleshooting for Consent Mode
Advertisers can access their Consent Mode status on the conversion summary page in their Ads account. You'll be able to tell right away whether Consent Mode is properly implemented.
How to handle PPC landing pages for SEO
Unoptimized webpages can hurt SEO. Here's how to ensure PPC landing pages don't impact your organic search performance.
4 smarter ways to measure SEO effectiveness
Basic SEO metrics aren't effective indicators of success. Here's how to level up your traffic, ranking, conversion and link KPIs.
Google releases September 2022 product reviews update
This is the fifth Google product reviews update that comes out about a month after the last update.
11 tips for using social to become an authority in your niche
Don't wait for Google to tell you to be helpful. Here's how to create authoritative "people-first" social media content for your brand.
Here’s how Google’s helpful content update is going to make AI better
Rewarding higher quality content through search rankings will raise the bar for better use of generative AI too.
The by-no-means-definitive keyword size showdown: GSC vs. Ahrefs vs. Semrush vs. Moz
See the results of a comparison of four leading SEO tools' keyword coverage for domains in the pharmaceutical space.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Search advertising is thriving amid economic uncertainty, new report confirms
Search ad spend in the US could hit almost $112 billion by 2023, nearly twice what was spent in 2019.
How to approach B2B advertising during a challenging Q4
Here are some recommendations for managing channel mix, budgeting and KPIs this Q4, given a strange and thorny landscape.
Google ad extensions are being rebranded as assets
Existing ad extensions will automatically transition to assets while maintaining associations at the account, campaign and ad group levels.
12 WordPress site settings that are critical to your SEO success
Want to set up your WordPress site for better traffic and rankings? Make sure you're following these site settings to improve your SEO.
How to tell if you’ve been hit by an algorithm update
Are the strange traffic patterns you're seeing connected to an update or something else? Here are tips to help you confirm or rule it out.
Google now has recommendations for Analytics
New properties may not show recommendations right away, as they need time to learn from your account's history.
Webinar: How to avoid these 8 big email mistakes
Make your email marketing more effective than ever.
Walmart is expanding their self-service Marketplace platform
Walmart Marketplace sellers, previously on a three-day enrollment process, can now register immediately.
Instagram is testing a “Gifts” monetization feature for creators
The new creator monetization tool could replace Meta's $1 Billion creator fund that's set to end this year.
Google is now allowing products in all countries to use a single Merchant Center feed
The new feed labels will be rolled out over the next couple of weeks and give advertisers more control of their campaigns.
New Apple ad spots are coming by the end of the year
App developers were notified of the new inventory plans and encouraged to purchase ads, ahead of the actual release date.