Walmart’s retail media network: What advertisers need to know
As Walmart's dominant physical footprint runs toward digital, it's crucial to pay attention to the opportunities available to advertisers.
Google launches Bard, its answer to ChatGPT – here’s what it looks like
Google promises to make their experimental conversational AI service, powered by LaMDA, available more widely in the coming weeks.
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This day in search marketing history: February 9
Google Buzz launches, plus: Bing Ads outage, Google search time capsule, Adwords yellow ads return, Yahoo rejecting Microsoft and more
Twitter Blue subscribers can now Tweet 4,000 characters
The new feature is available in the US only.
Cost-Per-Hour Masthead placements: YouTube’s latest offering
Large enterprise brands may find the new ads ideal, while smaller local businesses may not see much advantage.
Pinterest puts more emphasis on its shoppable video feature
The feature was released in 2021 and has 450 million users
Google reiterates guidance on AI-generated content – write content for people
Also consider evaluating the "who, how and why" of your content.
Search Engine Land’s updated What is SEO guide is now available
Our newly updated SEO guide is more helpful than ever, providing an overview of the key foundational elements you need to know.
Maximizing reach and engagement: A guide to the top video game ad platforms for brands
The best video game ad platforms for brands are typically those that offer a large target audience, robust targeting options, and high engagement rates.
New with Google multisearch, Google Maps, and more previews of Bard
Google Lens is now used over 10 billion times per month.
Your guide to PPC budget management in Excel
Maximizing control over your PPC budget is crucial during downturns. Learn how to create an Excel pacing tracker for managing ad spend better.
Learning to trust the lack of transparency from ad platforms
Ad platforms are clear as mud in helping you look under the hood. But at some point, we have to trust them and focus on what we can control.
Bing Webmaster Guidelines updated for “conversation mode” and AI
Bing also updated the answers section to incorporate the new AI version of Bing Search.
Personalization doesn’t have to be an uphill battle
Discover how to beat the CAC crunch, master personalization at scale and find quick wins in 2023.
This day in search marketing history: February 8
Google Chrome's 'not secure' warning, plus: Search Ads 360, Google News and Discover penalties, content farms and more.
Test driving the new Bing
I got early access to the new ChatGPT integrated Bing browser and decided to test it out.
Master the CX trifecta: Data, content and tech
In this webinar, learn how to responsibly harness first-party data as a competitive advantage.
Missing links: Where are sources in Google’s AI search results?
Forget zero-click. Now we have zero-link search results from Google. Is this an act of war on publishers?
Will the new Bing create more opportunities for advertisers? Maybe
The placement of ad results won't change right now, but there could be an opportunity in the future to incorporate them into the AI results.
The new Bing: Microsoft unveils its ChatGPT-like, AI-powered search engine
In addition to adding ChatGPT, using GPT-3.5, Bing is applying AI to improve the relevancy of its core search ranking engine.