After this session, you'll be able to use these tools to your advantage.
Have less than 100 locations in one account? You can manage your Google Business Profile in Google search. Learn how here.
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Learn the relationship between entities and expertise, authority and trust, or E-A-T evaluation of authors, publishers and companies.
Diversity and Inclusion
Google will use the MST scale into image ranking and wants brands and publishers to start labeling images using inclusive schema.