The importance of transparency and understanding risk in link building
Are you looking to hire a link-building company? Contributor Julie Joyce recommends reviewing search engine guidelines before talking to service...
How to use domain names for marketing
Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple...
Yelp asks Europe to take new antitrust action against Google
Complaint to European Commission applies the logic of the Shopping Search case to local search....
SearchCap: Lighthouse 3.0, faceted navigation & awards
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
What is ad effectiveness, and how does it help your business?
Humor aside, Wanamaker wasn’t joking. And the challenge still remains with brands struggling to accurately capture the performance of their...
The 2018 Search Engine Land Awards Shortlist
Congratulations to all of the individuals, agencies and internal brand teams that have been named to this year's shortlist of finalists. Over...
How much is too much? Faceted navigation and SEO
Contributor Eric Enge shares guidelines and handy workarounds you can follow to avoid indexing 'too many' faceted navigation...
Google releases Lighthouse version 3.0
Have you upgraded to Lighthouse 3.0 yet? If not, here is what is new and great in the new version of Google's tool for web...
Ask the SMXpert: SEO markup and structured data
Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you...
Six Google Shopping opportunities you may be overlooking
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these...
Learn from the SMX Advanced family
In order to be the best, you need to train with the best. Join us at Search Engine Land’s SMX® Advanced June 11-13 in Seattle for the...
SearchCap: Google’s new local search world, Abraham Ortelius Google doodle & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
How to survive Google’s new local search world
Google has made some significant changes in the area of local search. Contributor Wesley Young gives an overview of the important changes and...
Abraham Ortelius Google doodle honors cartographer behind first modern day atlas
Published on this date in 1570, Ortelius's 'Theatrum Orbis Terrarum' included a collection of maps from scientists, geographers and...
SearchCap: Bing Ads Editor, Chrome HTTPS, HomePod & Google Home
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Improving PPC relevance with ZIP code-based geotargeting
Contributor Amanda Krause explains how to utilize ZIP code targeting to improve ad relevance and conversion rate for multilocation paid...
Master SEO with this free guide
Mastering search engine optimization is no easy feat, but this new (and free!) resource can help get you there. Created as a companion to Search...
Parallel tracking offers a page-speed improvement for AdWords advertisers
Contributor Frederick Vallaeys urges advertisers to adopt the feature now, before it's required, especially if you're working with mobile...
Hidden PPC traffic killers
Is your PPC program behaving badly and blocking out perfectly acceptable traffic? Contributor Andrew Goodman looks at five ways to relax an...
Search in Pics: NBA players working at Google, Google bike challenge & massive Bing calculator
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies,...
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