Why featured snippets could be less of a win going forward
The evolution of the SERP feature is going to steal traffic away from content creators, but it can still be a win. Here’s...
Mordy Oberstein | Apr 19, 2019 at 8:00 am ET
Here’s how digital word of mouth and search have converged
Smart companies can shape their reputations and visibility with online word of mouth and careful attention to customer...
AMP WordPress plugin now supports Stories
Latest update lets publishers create Stories without HTML, CSS or JavaScript...
Google to offer browser, search-app choices in Android Europe set-up flow
Users will be asked to choose from among five search and browser apps in randomized...
Some cheers, a few sneers for Google’s URL solution for AMP
Solution addresses one of the most prominent AMP criticisms, but its implementation doesn’t come without controversy....
Track Quality Score daily with this advanced Adwords script
This script will help you measure the impact of your optimizations on a daily...
Google: Google News indexing bug has been resolved
Resolved: Google has resolved the issue with Google News not indexing some publisher's...
Choosing a marketing automation platform
The proliferation of digital channels and devices can make it difficult for marketers to accurately target prospects with the right messages, on...
Yoast offers revamped Schema markup with 11.0 update
The SEO plugin claims to fix Schema implementation and provide more context for search...
Google adds short names and URLs to Google My Business listings
The new feature has yet to be publicized by Google, but local guides like Mike Blumenthal report that it's already available to some verified...
Building and scaling global SEO Centers of Excellence
Before you can involve your company’s executives in SEO advocacy, you need a set of best practices and clear goals to share. Here's how you do...
Google’s ‘Signed Exchange’ solution let’s publishers use their own URLs for AMP pages
Publishers will need to create a Signed Exchange but Cloudflare (and potentially others) promise to simplify the process....
Google investigating a new indexing bug – this time with Google News
Oh no - another indexing related bug. But this one is limited to only a few Google News...
Does Google owe us more than just an apology over de-indexing?
Do we deserve more transparency from Google? Do we deserve more then jut an...
SMX Overtime: Starting fresh with new match types and account structures
PPC expert Adam Seybold offers advice on how to use dynamic search ads and why first-party data is critical for SEM in...
Why we shouldn’t forget about PageRank in 2019
Before we talk about anything else, let’s address the elephant in the room. The last official public PageRank update happened in December...
Make your content better with social media and marketing automation
In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content...
Apple News, Google News, Google Newsstand: What marketers need to know
What they are, how they work and how to optimize for Google News and Apple...
De-indexing bug hits Google Search Console reports, tools
Don't trust the Google Search Console coverage and enhancement reports, nor the URL inspection tool until Google fixes ongoing indexing...
Explore the SMX Advanced agenda
Seasoned search marketers like you are attending SMX® Advanced for elite, actionable SEO and SEM tactics that drive real results. We’d love...