SearchCap: Amazon adds acquisition metrics, Google Posts, SMX West starts next week
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Amy Gesenhues | Jan 23, 2019 at 4:21 pm ET
Get started with marketing automation–learn the terms you need to know
For businesses involved in digital marketing, marketing automation has quickly become a game-changer. Customizable and scalable platforms are...
Amazon adds customer acquisition metrics for Sponsored Brands campaigns
The "new-to-brand" set of metrics are also available for Amazon sellers' display and video ad...
Don’t give up on Google Posts
Since a GMB listing is a major local ranking factor for a business, keeping listings fresh with content improves findability in...
The Most Critical Google Ads (AdWords) Trends of 2019
Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is...
SMX West is next week – don’t miss your chance to attend!
Generate leads, drive sales, and achieve your traffic goals with proven SEO and SEM tactics from 40+ search marketing experts. Attend SMX®...
Accelerated mobile pages: Are they worth it?
An update on where Google's AMP project stands today offers insight into whether it’s worth adopting for your own website right...
How reputation became a major ranking factor in SEO
To stay on top today, you need to be diligent in assessing your site's usability and the quality of its...
Amazon had a record-breaking holiday season, here’s how advertisers managed it
The holiday season brought improved Sponsored Brand ad copy approval times but policy enforcement was fairly inconsistent. However, new feature...
Small business scammer shut down by Google lawsuit
Defendant firm had falsely represented that it was acting on behalf of Google....
Google offers improved GMB sign-up flow for service-area businesses
Improved process will make it easier to set up service areas on GMB....
Leveraging Amazon search ads in a time of rapid change
Amazon's advertising offerings are getting more sophisticated, presenting marketers with new opportunities and...
Stop losing clicks to your competitors. Protect your brand in search.
Advertisers bid on each others brand and trademarked terms to steal website traffic. This commonplace practice goes largely unchecked across...
Microsoft seeks more Cortana distribution, deeper integration on Android, iOS
We're heading toward a voice-first world for publishers, retailers and brands....
How to make your content more accessible to the visually impaired
Updating alt tags and creating friendly URLs and file names are just a few ways to maximize the accessibility of your organic search...
Google shares tips for success in Google News search results
Get reacquainted with best practices for getting your content in Google...
Get proven SEO & SEM tactics – attend SMX in San Jose in 2 weeks
In 2019, A.I., voice assistants, mobile-first, video, and visual search will reshape the picture of successful search marketing. Smart marketers...