How Google Autocomplete works
Here's what you need to know about Google Autocomplete, how it generates predictions, and why it has moved away from making "suggestions."
Google Search testing search in video
Google announced this as a pilot feature in India, but some in the U.S. are also seeing it.
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Google updates ad policies to allow more CBD promotions
CBD advertisers in California, Colorado, and Puerto Rico can apply for certification beginning in January.
Merchant Center Feeds issue
There is no indication on what caused the outage, how many merchants are affected, or when a resolution will be reached.
GA4 now lets you recreate Universal Analytics audiences, and personalize the Home page
The new features help make the transition into GA4 much easier.
Why SEO experts rarely share actual success stories
Curious about anonymized screenshots showing supposed SEO wins? Let's uncover why there seem to be more horror stories than successes in SEO.
Microsoft to go fully live with new Bingbot user-agent change in January 2023
After a couple years of testing, Microsoft said it will stop using the old BingBot user agent next month.
How the TikTok algorithm works: Everything you need to know
We read TikTok’s creator guidelines and newsroom documentation, so you don’t have to. Learn the lowdown on TikTok and how brands can use it.
Ranking data during the December 2022 Google helpful content update and link spam update
The data providers sent us data looking at the Google Search results over the last couple of weeks.
Google updates Ads Policy Requirements
The policies are designed to ensure a safe and positive experience for all Google users.
Google Search testing search in video
Google announced this as a pilot feature in India, but some in the U.S. are also seeing it.
Customer segmentation models to improve the performance of loyalty marketing campaigns
Segmenting your customers is critical to your success.
How to set up a Google Ads account
Getting started with Google Ads is a bit more complex than it used to be. This guide walks you through the initial steps of account setup.
Google search retires Web Light, Google’s method to serve faster, lighter pages to people
Google said this feature is no longer needed these days, as providers and devices are now faster.
Facebook: A content marketing guide
Here's how to create a Facebook content plan that meshes well with your brand's overarching content marketing strategy.
Google says don’t expect a new core update by year-end
The holidays are approaching and SEOs are worried that we might get another core update by year end.
Google Ads updates in 2022: The good, the bad, the jury’s still out
Here's a rundown of Google Ads announcements, updates and releases in 2022 and how they impact paid search marketers today and beyond.
The enterprise business of SEO: Communicating to the C-suite
Learn how to effectively engage with your organization's leaders and help them understand the incremental value of organic search.
E-E-A-T and major updates to Google’s quality rater guidelines
The most important change to the QRG is the introduction of the letter E to the start of the popular acronym E-A-T.
Google doubles up on E with updated search quality raters guidelines (E-E-A-T)
Add an E to E-A-T with experience, expertise, authoritativeness and trustworthiness.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.