Google Search testing search in video
Google announced this as a pilot feature in India, but some in the U.S. are also seeing it.
E-E-A-T and major updates to Google’s quality rater guidelines
The most important change to the QRG is the introduction of the letter E to the start of the popular acronym E-A-T.
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Customer segmentation models to improve the performance of loyalty marketing campaigns
Segmenting your customers is critical to your success.
How to set up a Google Ads account
Getting started with Google Ads is a bit more complex than it used to be. This guide walks you through the initial steps of account setup.
Google search retires Web Light, Google’s method to serve faster, lighter pages to people
Google said this feature is no longer needed these days, as providers and devices are now faster.
Facebook: A content marketing guide
Here's how to create a Facebook content plan that meshes well with your brand's overarching content marketing strategy.
Google says don’t expect a new core update by year-end
The holidays are approaching and SEOs are worried that we might get another core update by year end.
Google Ads updates in 2022: The good, the bad, the jury’s still out
Here's a rundown of Google Ads announcements, updates and releases in 2022 and how they impact paid search marketers today and beyond.
The enterprise business of SEO: Communicating to the C-suite
Learn how to effectively engage with your organization's leaders and help them understand the incremental value of organic search.
E-E-A-T and major updates to Google’s quality rater guidelines
The most important change to the QRG is the introduction of the letter E to the start of the popular acronym E-A-T.
Google doubles up on E with updated search quality raters guidelines (E-E-A-T)
Add an E to E-A-T with experience, expertise, authoritativeness and trustworthiness.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Top 5 search marketing trends and 3 must-haves for 2023
Here's a look at significant search, digital marketing and consumer trends, along with the must-haves for digital marketers in 2023.
Google Question Hub to close down
But will it be replaced by the Google Search Console "content ideas" feature?
Google has updated its prohibited practices to include “Linked account suspensions”
Removing or unlinking the suspended Google Ads account from your Merchant Center account won’t unsuspend or resolve your Merchant Center account issue.
4 new features on the Google Insights page
The new features can help you navigate demand, trends and even optimize fluctuating demand during the holiday season.
Your 2023 guide to SEO reporting and tracking
Without a compelling story and the right data, your SEO reports won't be well received. Here's a guide to help you get ahead.
New Google Analytics 4 Landing page report
GA4 users should see the new report in their dashboards automatically but can also add it manually.
Google releases December 2022 link spam update
This update is rolling out now for the next couple weeks, while the helpful content is still rolling out.
How to drive 10x more conversions with magnetic paid search offers
The best PPC optimization you can make is one you won’t find in the Google Ads interface, and it starts with a magnetic offer.
Google launches new Google Search status dashboard
This report will confirm if there is an issue with crawling, indexing or serving with Google Search.