This day in search marketing history: March 22
Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.
Google begins to open Bard to a limited number of users
You can sign up for the waitlist if you are based in the US or UK.
Get the daily newsletter search marketers rely on.
Google Search Status Dashboard to gain ranking update history
Google is adding a new category to its Google Search Status Dashboard, "Ranking."
PPC salaries 2023: How much do in-house, self-employed, and agency search marketers make
Advertisers can use this report to negotiate leverage when discussing compensation for a new position or pursuing a pay increase with current employers.
Google Bard early look: What we’re seeing so far
Google Bard suggests buying links, predicts the next Core Update and refuses to share links to its sources. We're off to a ridiculous start.
Google begins to open Bard to a limited number of users
You can sign up for the waitlist if you are based in the US or UK.
What is quality score and how to use it in PPC
Learn the three factors used to calculate quality score in Google Ads and how they impact overall campaign and account success.
Bing Image Creator added to Bing Chat
This is powered by the DALL∙E model and is rolling out to Bing Chat.
What Google’s new guidelines for AI-produced content mean for SEO
If you're using AI to provide valuable content, Google won't ding you. But consider some caveats when using AI for SEO content.
Discover cutting-edge martech solutions for free – online next week!
Unlock the entire MarTech experience, online March 28-29, for free. No hidden fees, no travel headaches, no time out of the office.
News SEO and generative AI: Inside a ‘parasitical relationship’
A look at how news publishers and media outlets can retain traffic, revenue and relevancy in the generative AI era.
ChatGPT. GA4. Privacy-First CX. Explore it all online – next week – for free!
Technology is changing… and so is your role. Learn how to adapt at MarTech.
This day in search marketing history: March 21
No more rel=next/prev support on Google, plus: CTR patent, neural matching versus RankBrain, Google wins KinderStart case and more.
Bing adds Bing Chat answers to search results
We are now seeing Bing Chat answers in the Bing Search results, in place of Bing Search Answers.
PPC is a tough game – you have to accept it
Understanding how diminishing returns apply to paid search will help you set better expectations when assessing your PPC performance.
8 important content strategy goals to consider
Want to grow your brand with content marketing? Consider a variety of audience-building and action-oriented goals in your content strategy.
This day in search marketing history: March 18
Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Meta rolls out paid verification
For $12-$15 a month you can get a blue check on Facebook and Instagram
Your SEO guide to the ChatGPT API
The ChatGPT API can help address some of the web interface's shortcomings. Here's how to maximize the API for specific SEO use cases.
New Google Analytics item-scoped custom dimensions
For standard properties, you can register up to 10 item-specific custom parameters, while Analytics 360 properties allow for up to 25 custom dimensions.
Why SEOs should focus on creating trust
Making your site more trustworthy for searchers and search engines benefits your brand. Here are tips to build overall trust in your site.
Insourcing vs. outsourcing: The pros and cons for content creation
Learn how insourcing vs. outsourcing content differ and compare the pros and cons so you can choose the right route for your brand.
This day in search marketing history: March 17
Google AdWords further dilutes exact match, plus: DMOZ officially closes, Matt Cutts hints at HTTPS ranking signal and more.
The power of programmatic advertising
In this webinar, learn how you can target audiences at the right time and at the right cost.
Semrush ends 2022 with 95,000 customers, 35% revenue growth
Company says optimizing for new AI-powered chat interfaces in search is similar to optimizing for featured snippets
Get the latest SEO trends and predictions for 2023
Learn the top trends to incorporate in your SEO strategy this year.
5 new updates to Google AdSense Auto Ads
You can use auto ad settings to control which Auto ads formats appear, how many Auto ads you show, etc.
How you can deal with decentralization in international SEO
Global clients with a decentralized marketing approach can make doing international SEO even more difficult. Here's what you can do about it.
Facebook’s Advantage+ shopping campaigns: Are they worth the ecommerce hype?
Select ecommerce and retail advertisers can now run Advantage+ shopping campaigns. Here's the lowdown on Facebook's latest AI-powered tool.
This day in search marketing history: March 16
Google to sunset Universal Analytics, plus: Google's doorway page penalty, over-optimization, Chrome’s paid link penalty ends and more.
Twitter launches new ‘Unskippable’ video marketing series
I signed up for "Flight School" and watched the videos so you don't have to. Here's what I learned.
The new Bing: No more waiting list?
Many people who had been on the Bing waitlist now have access – and there are reports that people can now sign up for instant access.
Microsoft Ads broad match modifier keywords now serving ad broad match
No action is needed from advertisers at this point.
Google releases March 2023 broad core update
This is the first Google core update of 2023 and the first in more than six months. The rollout may take up to 2 weeks to complete.
New Google Analytics custom channel groups
Accessible to all users, custom channel groups can be employed in custom reports and explorations to obtain both current and historical insights into campaign channels.
Andi Search adds Generated Content feature
The small startup search engine is launching a new ChatGPT alternative – but is this generative AI tool worth your time?
How to deploy advanced schema at scale
This three-stage schema deployment process breaks down the overwhelming task of implementing structured data on large websites.
SEO product management: Key framework and fundamentals
From prioritizing an SEO roadmap to writing an effective ticket, here are fundamentals every SEO product manager should know.
This day in search marketing history: March 15
Spurious SEO trademark claim fails, plus: core updates named, EU wants Google's ranking factors, BBC link penalty and more.
The next big thing in martech: The data warehouse
Martech experts Scott Brinker and Juan Mendoza discuss the future of martech and more.