Guard your most valuable asset against pesky competitors
Learn to map and monitor all competitive and partner activity around your brand terms.
Microsoft is planning to double the size of its ad business to $20 billion
Microsoft's ad business is growing but still faces steep competition from TikTok, Amazon, and Apple.
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How to improve E-A-T for websites and entities
E-A-T impacts many areas in Google's ranking algorithms. Learn ways to position yourself as an expert, authoritative and trustworthy entity.
Doorway pages: An SEO deep dive
Downplaying doorway pages can get you dinged. Here's how doorway pages emerged, what Google thinks of them, and tips to avoid penalties.
Twitter has launched 3 new ad targeting options
The new updates have been in the works for months, but likely won't be a huge game-changer for most.
Yahoo now has a 25% stake in Taboola
Taboola revenues are reportedly declining, which they attribute partly to weakness in the digital advertising market.
Black Friday sales up nearly 12% from 2021
Spending this holiday season is expected to rise 2.5% from a year ago, compared with 8.6% last year and 32% in 2020.
Microsoft is planning to double the size of its ad business to $20 billion
Microsoft's ad business is growing but still faces steep competition from TikTok, Amazon, and Apple.
Rich results: 22 things every SEO pro needs to know
Rich results, schema markup and structured data – where do you start? Get answers to your rich result questions from this article.
When to fire your content marketing agency: 7 things to consider
Is it time to fire your content marketing agency and move on? Here's what you need to weigh and consider before making this big decision.
Link juice: Is it the new snake oil of Google SEO?
Should you reject any SEO advice mentioning "link juice"? Here's a look at the term's origins and why you shouldn't completely dismiss it.
Google is testing new Rewarded Ad Gate beta program for publishers
The program will give publishers an opportunity to monetize their most engaged users.
Use this SEO forecasting template to gain insights for 2023
Learn how to use SEO forecasting to glean directional insights and set traffic expectations for the year ahead.
NPS for agencies: How to capture client and employee satisfaction
Client and employee churn is part of running a business. Understand if your agency is on the right track by measuring your NPS and eNPS.
Google Search adds new spam policy: Policy circumvention
If you find ways to get around Google's spam measures, Google may take action on your content, site or account anyway.
New Meta privacy updates for teens
New Facebook and Instagram teen users will automatically be opted in, while current users will need to manually select the settings.
Google publishes document on more notable ranking systems
Google also lists the algorithms that are no longer being used for search rankings.
Shopify is testing a new universal search feature
But the new feature could hurt merchants who decide not to pay to rank higher in results.
15 ways to secure your WordPress site
Protect your WordPress website from harmful cyber attacks. Follow these tips to keep hackers at bay and secure your SEO performance.
Join the webinar: ‘Lotame Accelerate: The (R)evolution of Customer Data in 2023’
Tune in to this webinar for valuable tips on accelerating your customer data strategy.
How to choose the right content marketing agency
Here’s what you need to know about finding a content marketing agency – from selection criteria to tips for a successful working relationship.