Study: Google Assistant most accurate, Alexa most improved virtual assistant
While one new study on voice assistants compares the quality of different providers' answers, the other drills into Google's data sources for 22...
SearchCap: Local search ads, Intent keywords & The Flying Housewife
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
New date! Customer data strategies & identity resolution webinar
When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand...
Look Ma, no keywords! Phrase-free AdWords campaigns are here
Contributor Andy Taylor discusses Google's new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of...
Intent-based keyword research: Let Google be your guide
Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your...
Fanny Blankers-Koen Google doodle honors Olympic runner who broke records & shattered stereotypes
The Dutch-born Olympian earned the nickname 'The Flying Housewife' after becoming the first woman to win four gold medals in a single Olympics....
SearchCap: PPC branded content & bad local reviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
How to use good ol’ PPC to support fun and creative branded content
Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC...
How to regain trust lost by bad business listings
Whether it's spring or fall, cleaning up your local business listings is a good idea, says contributor Jamie Pitman. If you don't, be prepared...
SearchCap: Google earnings, fake online reviews & paid search
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Reports: Fake reviews are a growing problem on Amazon, Google
Facebook is reportedly the source of some of the fake review solicitations....
Best practices for optimizing media-rich web page speed
Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice...
Google posts $31.1B in total revenue, beats top- and bottom-line expectations
The company reported nearly $27 billion in ad...
So many paid search campaigns, so little time. Here’s how to stay ahead of it all.
Saving time and money are top priorities for most search marketers, Contributor Christi Olson has five tips plus a bonus to help save time and...
SearchCap: Voice speaker ads, link building & Earth Day
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Sharpen your digital marketing skills with an SMX Advanced workshop
Growing your marketing skills helps you design and deploy winning campaigns and keeps you at the top of your game. The best way to stay fresh is...
Why do we overcomplicate link building?
Do we overcomplicate link building to make the job look glamorous? Contributor Julie Joyce thinks we might and suggests it's only as hard as you...
Study: Majority reject ads on smart speakers
Just under 40 percent said they were open to ads if they were “relevant.”...
Earth Day Google doodle delivers hopeful message from Dr. Jane Goodall
'Every single individual matters, every single individual makes some impact on the planet every single day,' says the renowned ethologist and...
SearchCap: Google algorithm update, changes to autocomplete & regional content
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
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