Take back your ROI by owning your data
In this webinar, learn how your marketing stack enables always-on customer experiences.
Number of websites blocking Google-Extended jump 180%
The New York Times, Yelp and 22 Condé Nast properties are among those who have chosen to block Google-Extended so far.
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3 key stages to better content marketing: Attract, engage, convert
Everything you need to start your content strategy, whether you're a small team just starting out, or a larger team looking to iterate on your process.
Google Ads boss Jerry Dischler steps down
The tech giant is replacing Dischler after 15 years of service with Vidhya Srinivasan.
Reddit launches new certification in engaging ad creatives
Marketers who complete the course will become a Reddit Ads Creative Certified partner and receive a digital badge to showcase.
LinkedIn rolls out performance measurement and Document Ads enhancements
The upgrades have helped some marketers increase CTR and attributed conversions while lowering cost per action.
The rise of Google followership: Unlocking visibility on Google’s surfaces
Learn how Google is expanding into a surface ecosystem and why followership matters for brand visibility today and beyond.
Key takeaways from the UK’s most effective holiday ads in 2023
Explore the magic of the UK's top Christmas ads. From emotional resonance to brand recall, find out what makes them so effective.
Google Search Organization markup adds name, address, contact information, and other business identifiers
Google has updated the Search Console and Rich Results test reporting to support these new additions.
Google denies placing search ads on compromising websites
Major brands were reportedly given the impression that their campaigns were exclusively appearing on Google.com.
4 commerce trends to watch next year
In this webinar, learn how to keep pace with customer expectations.
Google policy update will restrict consumer finance ad targeting
Enforcement begins in February, and violations may lead to warnings, followed by possible account suspensions.
X’s key advertisers aren’t pausing campaigns – they’re walking away
Experts predict that the Elon Musk-owned platform will lose as much as $75 million in ad revenue by the end of the year.
Microsoft Advertising launches new tool for enhanced ad revenue analytics
The new tool is now available worldwide for all advertisers utilizing Microsoft Monetize to sell owned and operated inventory.
Google November 2023 core update rollout is now complete
The fourth broad core algorithm update of 2023 is now done rolling out.
TikTok launches new tool to help creators improve engagement
Creative Cards provide suggestions on how to create content that resonates more effectively with the TikTok audience.
3 quick SEO wins to kick-start growth next year
Driving SEO growth takes time, but you can implement these simple but effective tactics in the next 3-6 months to get short-term wins.
Google Bard can now answer questions about YouTube videos
Google is expanding Bard's capabilities to boost engagement on YouTube.
2024 PPC budgeting: How to plan and secure your ideal budget
Learn how to set data-backed PPC budgets for 2024 success. Get tips on goal-setting, cross-channel analysis, and getting executive buy-in.
How to evolve an SEO strategy: Key elements to review
Keep your SEO strategy dynamic with regular refreshes. Check out areas to audit when updating your plan each year.
Elevate customer loyalty in the hospitality sector through tailored experiences
Customized experience can lead to heightened satisfaction and loyalty.
YouTube steps up roll out of Shorts ads
Marketers have reported seeing the solution on their accounts for the first time, with general availability expected within months.
Google Search now supports discussion forum and profile page structured data
Google can show these as rich results in Google Search and Google also added new Search Console reports.
Google is updating its Video publisher policy
The revised policy will impact all video inventory across AdSense, Ad Manager, and AdMob under the Google Publisher Policies.
Google tells ‘freaked out’ advertisers to ignore account suspension notification
A technical problem caused the email to be mistakenly sent to some marketers just hours before the Thanksgiving holiday.
What is technical SEO?
An overview of technical SEO, how it fits into an overall SEO strategy, plus key activities, tools and skills you need to know.
Number of websites blocking Google-Extended jump 180%
The New York Times, Yelp and 22 Condé Nast properties are among those who have chosen to block Google-Extended so far.
Google Search Console was down today
You may be seeing a 500 error when trying to access the tool.
How to find high-potential keywords for SEO
High-potential keywords don’t come from keyword planners or SEO tools. They come from third parties. Here’s how to find them.
Googlebot crawl rate tool in Search Console is going away
The tool is going away on January 8, 2024 because Google says it is no longer useful.
Best of the Bot: Create a Facebook post promoting Black Friday deals
A human asks Search Engine Land's ChatBot to create a Facebook post promoting a business' Black Friday deals.
Google’s 2023 Search quality rater guidelines update: Here’s what changed
The big focus of changes this year is around user intent and whether Google's search results meet the expectations of users.
Snapchat is testing an ad-free subscription
A new $10.50 monthly tier offers users the ability to explore the platform without disruption from Story and Lens ads.
Sam Altman returns to OpenAI as CEO ‘in principle’
Days after being ousted as CEO by the OpenAI board, Sam Altman will return to the company, restoring the status quo.
YouTube is deliberately ‘suboptimal’ for people using ad blockers
Ad blocker users may experience five-second delays in loading video pages, irrespective of their browser choice on YouTube.
Google Ads investigating issue impacting AdMob
Users are having trouble getting the latest AdMob data because some clicks are not showing up in the reports.
AI content creation: A beginner’s guide
See how AI is changing the game for SEO, plus get tips for balancing AI-assisted content production with quality standards.
Local SEO for new physical locations
Here's why and how to set up digital properties early to help maximize online visibility for brands opening new locations.
4 B2B trends that will catapult you ahead of the competition next year
In this webinar, learn how to keep pace with customer expectations.
Quality rater and algorithmic evaluation systems: Are major changes coming?
Recent breakthroughs indicate that AI systems can replace human raters in search evaluation. Still, concerns remain over quality and bias.
9 tips for converting more organic traffic
Struggling to convert your hard-earned organic traffic? Learn nine tactics to boost your site's conversion rates.