OpenAI has no immediate plans for ChatGPT advertising
Is OpenAI discussing plans for an ad model? Maybe. But don't expect advertising to appear in ChatGPT anytime soon.
Google Search Console recommendations now fully live
Note, you still may not see it if Google does not have recommendations for you.
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How to become an industry thought leader by building content pillars
Build authority in your niche with a strategic approach to content creation. Explore how content pillars can enhance SEO and user experience.
Google Chrome site engagement service metrics
In Chrome, type chrome://site-engagement/ to see which sites you engage with the most.
How to cultivate SEO growth through continuous improvement
Maximize your SEO potential with an iterative approach. Optimize, monitor and refine your strategy regularly to stay ahead.
8 tips to craft clear and impactful client communication
Enhance client engagement with these actionable tips for writing and designing effective agency reports and decks.
How to monitor brand visibility across AI search channels
Uncover the challenges of tracking brand performance in AI-powered search platforms, plus insights to adapt your SEO and digital PR efforts.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Decoding LLMs: How to be visible in generative AI search results
Understand how AI Overviews, ChatGPT, Perplexity and more select their sources and ways to position your brand as a trusted reference.
ChatGPT search: Does it deserve the fanfare?
Learn about the latest AI-powered platform challenging Google's search dominance with interactive, context-aware information retrieval.
Google’s alleged adtech monopoly faces historic antitrust test
The DOJ and Google delivered closing arguments debating whether the tech giant’s ad-tech dominance stifles competition or drives innovation.
Google Ads Creative Studio to sunset in Q1 2025
Google urges advertisers to transition creative workflows to third-party partners or alternative tools by March.
How to do an SEO projection
Learn how to create SEO projections and explore two alternative methods for showcasing ROI without overpromising results.
Google Search Console recommendations now fully live
Note, you still may not see it if Google does not have recommendations for you.
Google faces £7 Billion UK class action over search monopoly
The class action lawsuit accused Google of abusing its search dominance to harm consumers and stifle competition.
Google Ads outage disrupts campaigns
Google Ads is experiencing technical issues, causing error messages, slow response times, and disruptions for advertisers.
Everything you need to know about page experience in 2025
Dive into the history, metrics and best practices behind Google’s page experience update and its implications for SEO in 2025.
Google adds WhatsApp ‘conversation started’ conversion action
Google Ads' new 'conversation started' conversion action helps advertisers track WhatsApp engagements.
5 GEO trends shaping the future of search
What’s next for search? Dive into five GEO trends shaping how we optimize for AI-driven search engines like ChatGPT, Google Gemini and more.
How to boost PPC retargeting efficiency with an RFM analysis
Stop wasting ad spend on the wrong audiences. Use RFM analysis to identify your most valuable customers and optimize your PPC campaigns.
Google’s site reputation abuse policy is a band-aid for a bullet wound
Dive into the challenges of parasite SEO and why Google’s algorithmic shortcomings make this policy a temporary fix for a systemic issue.
11 essential SEO elements you should be tracking
Stay on top of your SEO performance by tracking both technical and on-page changes, and using the right tools to simplify your efforts.
Google’s AI Sales Assistant: What it means for SEO and how to prepare
Prepare for the future of ecommerce search with insights on Google's AI Sales Assistant and tips for creating a SERPs SEO strategy.
DOJ’s push to sell Google Chrome sparks industry debate over web’s future
Marketers and tech experts warn of unintended consequences while questioning Chrome's viability as standalone product.
How to craft an international SEO approach that balances tech, translation and trust
International SEO isn’t just about hreflang. Balance technical precision, localization and trust-building to connect with global audiences.
Building a PPC roadmap for new brands: 10 questions to ask
Ensure your brand’s PPC campaigns are effective from day one by addressing key factors like tracking setup, CRM capabilities and more.
8 strategic steps for setting and overseeing your SEO budget
Plan, allocate and adjust your SEO budget effectively with these tips for maximizing your investment and driving measurable growth.
Google outlines 2025 ads API roadmap
Google's 2025 Ads API roadmap outlines five planned updates, helping developers and advertisers strategically prepare for major and minor releases.
Google reshapes in-store shopping with AI-powered comparisons
Google’s shopping updates, including real-time price comparisons and local inventory searches, are poised to intensify retail competition.
Google AI Overviews massively surge in travel queries
This shift has happened around queries like seasonal travel, local events and neighborhood-specific activities.
How to leverage Google Analytics 4 and Google Ads for better audience targeting
Connect your Google Analytics 4 to Google Ads accounts to create dynamic audiences, set conditions and drive PPC success.
Google Business Profile’s AI-transcribed menu upload just got better
GBP now accepts multi-page PDF menus. Find out how this AI-powered update simplifies uploads, boosts accuracy and enhances restaurant SEO.
4 tips for better PPC client meetings
Lead better PPC client meetings by connecting actions to KPIs, clarifying your message and aligning strategies with broader marketing goals.
Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing
Position-less marketing is the way marketers execute at scale free from marketing assembly line constraints.
DOJ plans to push for Chrome sale after Google antitrust victory
The DOJ is preparing to force a sale of Google's Chrome, among other sweeping remedies, after winning its antitrust case.
Google site reputation abuse policy now includes first-party involvement or oversight of content
This policy is still enforced with manual actions but Google confirmed there are algorithms that detect similar issues.
How to create article outlines with AI based on Google’s Top 10
Use this guide and script to automate SEO content research to generate article outlines using AI, APIs and top-ranking page analysis.
Google Lens for in-store and local shopping
Now just point and shoot a photo and get prices, reviews, product details and more while looking at products in a retail store.
SEO for page titles and meta descriptions: How to win more clicks
Learn how the ATOM framework (analyze, theorize, optimize, and measure) can help improve your SEO for titles and meta descriptions.
Topic clusters and SEO: Everything you need to know in 2025
Build smarter SEO campaigns with topic clusters. Learn to map content by intent, design a hub-and-spoke structure and dominate the SERPs.
Perplexity launches AI-powered Shopping Search
Perplexity AI's shopping feature offers brands a way to engage high-intent shoppers with product recommendations and one-click purchases.