The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Google is making a major change to Local Service Ads
Businesses must have a matching Google Business Profile to run Local Service Ads with unverified or mismatched profiles leading to ad pauses.
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Google Ads announces 11-year data retention policy
Google Ads is implementing a new data retention policy effective Nov. 13, which could impact long-term trend analysis and ad reporting.
Reddit introduces AI-powered keyword targeting features
Reddit's new Keyword Targeting feature aims to help you reach highly engaged audiences within relevant conversation.
How to find the ‘best’ Core Web Vitals opportunities
Prioritize Core Web Vitals improvements by identifying URLs with the biggest lift potential to boost rankings and revenue across your site.
How TikTok and YouTube’s ecommerce push redefines the search journey
These social platforms disrupt traditional search with shoppable content and social commerce features. Here’s how ecommerce brands can adapt.
Search Engine Land Awards 2024: Complete finalists list
We're excited to announce the nominations for this year's Search Engine Land Awards. Winners will be announced Oct. 21.
Google is making a major change to Local Service Ads
Businesses must have a matching Google Business Profile to run Local Service Ads with unverified or mismatched profiles leading to ad pauses.
5 KPIs to measure paid media success and 5 to measure business success
Boost clarity in your digital marketing strategy by tracking paid media and business KPIs that align marketing success with long-term growth.
LinkedIn Message Ads: Everything you need to know
Dive into the benefits, setup process and tips for running effective LinkedIn Message Ads that convert your leads into valuable connections.
TikTok unveils 5 new advertising tools
TikTok introduced Smart+, GMV Max, PETs, Conversion Lift Studies, and Out of Phone: Retail to help brands drive stronger results.
Google Search expands Store ratings to more countries
Now these are available on Google Search in India, Australia, Canada, and the UK.
Google calls out DOJ’s ‘radical’ proposed breakup plan
Google argues, in part, that a breakup would make advertising less valuable and harm publishers and merchants.
OpenAI to integrate SearchGPT into ChatGPT before 2024 ends
OpenAI's Varun Shetty also said publishers will be fairly compensated through 'significant incremental traffic from new audiences.'
What Google’s new Performance Max controls mean for advertisers
New features like negative keywords and improved reports help refine campaigns, offering more control for advertisers.
How to evolve your organic approach for the rise of answer engines
Advance your SEO strategy in a world where AI-powered answer engines are reshaping organic search and driving zero-click results.
Go inside the modern marketing data stack
AI, privacy and data gravity are changing all the rules. Join the virtual event to learn how leading marketers play to win.
Meta introduces generative AI video advertising tools
Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.
How to use Microsoft Clarity for deeper website analytics
Maximize your digital marketing with Microsoft Clarity. Learn how to set up custom events and integrate it with GA4 for richer insights.
Google Product Studio launches AI-generated video creation tool
This is now rolling out to US based merchants.
Key PPC ad strategies for home services
Optimize your PPC budget and get high-quality leads in this competitive niche using strategies tailored to short and long sales cycles.
Your exclusive look at the SMX Next agenda is here
This is your final chance in 2024 to unlock the world-class SMX experience and everything that comes with it. Don't miss out.
Visual content and SEO: How to use images and videos in 2025
Discover top trends, challenges and a step-by-step process to optimize and futureproof your images and videos for search.
Structured data and SEO: What you need to know in 2025
Here’s why structured data matters, key schema types to use and advanced techniques to boost visibility in rich results.
The art of AI-enhanced content: 8 ways to keep human creativity front and center
Reimagine content creation by using AI without losing your creative flair, guiding it to inject personality into every piece of content.
Amazon Today: A new frontier for brick-and-mortar
How Amazon Today is making instant commerce possible with Same-Day Delivery and in-store pickup fulfillment for local stores.
SEO grew up, a lot of SEOs didn’t
Navigate the industry's maturity crisis with the right mindset. Learn to create value, not just optimize, for long-term success.
The SEO impact of interstitials, before and after
What type of impact do interstitials or pop-ups have on search? Dive into this case study to see their effect on organic traffic value.
Decoding Googlebot crawl stats data in Google Search Console
Dive into the lesser-known Crawl Stats reports, plus how to monitor Googlebot activity and identify actionable insights for enterprise sites.
How AI is advancing advertising and changing consumer engagement
James Murray of Microsoft explains how AI-powered search engines are revolutionizing users interactions & highlights the opportunity for advertisers.
Change Who Pays: New Google Ads process for client account transfers
You will no longer have to contact your Google Ads support team to transfer client accounts to another agency.
Google rolls out new AI-organized search results, AI Overview links
Google's organized search results will let you see content and perspectives from all around the web – articles, videos, forums and more.
Google AI Overview ads launch on mobile in U.S.
The sponsored AI Overview ads will appear below the organic AI-generated answer. Will this positioning be good or bad for advertisers?
Google Lens to add Shopping Ads this year
Shopping Ads will appear along with the Google Lens visual search results, which are also getting a new design today.
Google Discover disruption, not showing new content?
There seems to be an issue with Google Discover where new content isn't showing. It's unclear how widespread of an issue this is.
Content length, depth and SEO: Everything you need to know in 2025
Here’s why you should focus on creating valuable, unique content that answers users' questions effectively, regardless of word count.
Branded keywords: How Google Ads drives up CPCs
Rising CPCs on branded keywords? Here's why Google’s push for PMax and AI-driven auctions are inflating costs and reducing efficiency.
How to use social and forum data to inform next-level SEO strategies
Enhance your SEO using nontraditional data sources like TikTok, Reddit and Pinterest for real-time audience insights and market intelligence.
2025 Programmatic Playbook: Working smarter not harder
Learn how top brands maximize returns with programmatic ads and cutting-edge targeting to stay ahead in digital advertising.
Microsoft is about to change how Copilot ads appear and trigger
Microsoft Advertising will also start piloting two new generative AI features – diagnostics and performance snapshot – this month.
Case study: August 2024 Google core update and a recovery plan
Learn the SEO impact of Google's August 2024 core update, how to diagnose traffic drops and ways to recover lost visibility.