Google adtech antitrust trial: Everything you need to know
The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes.
Focus on impactful changes, provide actionable insights and leverage AI to enhance audit efficiency and client success.
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The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes.
Google said the March 2024 core update was their biggest core update but the August 2024 core update did shake things up, in a big way.
Get answers to common questions on GBP listing edits, suspensions, address updates, review management and finding support.
Combine top, middle and bottom-of-funnel strategies with display and search campaigns for a more profitable, multi-touchpoint ad approach.
Boost your PPC performance by learning how to create and refine custom segments for your Google Ads campaigns.
With that, Google expanded how Google products are affected by each crawler and gave robots.txt examples for each crawler.
Thrive amid rising CPCs: Focus on optimization, diversification and insights to spend smarter and achieve your digital marketing goals.
Advertisers may lose critical insights and optimization opportunities due to a Google Ads issue affecting GCLID offline conversion tracking.
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Say goodbye to repetitive stock photos. Embrace AI-generated images with tools like ChatGPT and Grok, evolving your visual content creation.
Bridge the gap between online and offline shopping experiences. See how SEO, UX and CRO principles boost in-store conversions.
Frustrated with negative reviews from unreasonable customers? Here’s how to respond to negative Google reviews related to your business.
First Position lets advertisers secure the first in-stream ad viewers see across any content, maximizing visibility and engagement.
Artificial Intelligence Optimization (AIO)
Explore emerging AI trends and practical applications for enhancing digital asset management.
Unpack the key features and marketing insights of SearchGPT, OpenAI’s innovative search tool and its potential to rival Google’s dominance.
This balanced content strategy that prioritizes both search intent and reader engagement helped Semrush achieve 21% YoY revenue growth.
Confidential matching leverages advanced computing technology to securely process first-party data, enhancing privacy and data protection.
Does Google index guest posts from reputable sites? Find out why some guest posts succeed while others fail in this study.
Google is testing a more noticeable ad format, using a taller gray background with labels like 'Sponsored' and 'Promoted results.'
This comes after Google dropped the cache link from the search results.
This is your final chance in 2024 to unlock the world-class SMX experience and everything that comes with it. Don't miss out.
Find out how to allocate your PPC budget, optimize spend across platforms and scale campaigns without compromising performance.
Focus on impactful changes, provide actionable insights and leverage AI to enhance audit efficiency and client success.
Learn how to adopt AI safely, build trust and manage risks while keeping employees and customers at the heart of your strategy.
Meta's data restrictions aim to enhance privacy but may complicate ad targeting and potentially pause ads with highly targeted UTMs.
The record $2.7 billion fine against Google was for favoring its own price-comparison service in search results.
Google's new ID verification requirement for lawyers using LSAs aims to combat fraud but may pose challenges for some businesses.
Google is defending its ad tech dominance, but are their claims of market competition, low fees and benefits for businesses misleading?
Monitor your PPC competitors, analyze their ad strategies and leverage insights to optimize your campaigns and post-click experiences.
Explore AI's impact on SEO efficiency, cost-saving and resource management through these real-world use cases.
Apple uses Google, OpenAI and other search providers for the search results.
Here’s how it affects your ad campaigns and what you can do to optimize performance despite limited visibility.
How to improve performance and efficiency.
Stay ahead in content marketing by exploring AI trends and expert predictions that reveal how technology is reshaping audience engagement.
Here's why brands must adapt to a multi-platform world and how to optimize your YouTube presence with detailed descriptions.
Unlock audience engagement strategies, including personalized rewards, progress tracking, interactive content and fostering brand communities.
Google Ads will begin phasing out enhanced CPC in October with the goal of transitioning all remaining campaigns to manual CPC by March 2025.
YouTube Studio now has a website visits goal in promotions, allowing creators to drive traffic to their websites directly from their videos.
From past AI winters to present challenges: A look at AI's evolution and its implications for search marketing strategies.
Key tactics to increase your brand's presence in organic search results, drive higher engagement and boost customer trust.