Views per Session and Average Session Duration now available in GA4
Advertisers should be aware that the difference in session counts between UA and GA4 can vary from business to business.
How to improve E-A-T for websites and entities
E-A-T impacts many areas in Google's ranking algorithms. Learn ways to position yourself as an expert, authoritative and trustworthy entity.
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Google is updating its Display and Video 360 Account Level Suspensions policy
If policy violations are detected, accounts may be suspended immediately and without prior warning.
In-house vs. agency SEO work: The pros and cons
Looking for a change in your SEO career? Can't decide between an in-house marketing or agency role? Here are the pros and cons to consider.
Instacart has launched Coupons and Stock Up & Save promotion campaigns in Ad Manager
Thousands of brands now have access to the new promotions that offer incentives and discounts to consumers.
Google Discover performance reports improve accuracy
Google Search Console said click and impression data may appear to increase because of this update.
3 big reasons businesses can be thankful for SEO
As we head into the holiday season and a time of giving thanks, here are three reasons businesses can be thankful for SEO.
Webinar: Your winning CTV advertising strategy in 2023
Learn how your business can reach your target audience with connected TV.
LinkedIn just released 3 new features for pages
The newsletter feature will help brands leverage first-party data while many platforms are becoming privacy-aware.
Google files lawsuit against company falsely promising Page 1 rankings
Google's lawsuit alleges that a company called G Verifier scammed and harassed hundreds of Business Profile merchants.
Cyber Monday broke records this year, with almost $12 billion in US sales
The whole month of November has seen nearly $110 billion in online sales.
How to use RStudio to create traffic forecasting models
Learn the basics of producing time series forecasts in RStudio from your Google Search Console click data.
85% of Yelp survey respondents say they trust written reviews over stars only
71% of respondents say they would no longer visit a business if they learned the business has fake or compensated online reviews.
5 ways to improve your content workflow and strategy in 2023
A look at how the most successful content teams strategize for success.
How to create long-form content that ranks, gets read and converts
Creating in-depth content is time-consuming and resource-intensive. Here's a guide to ensure your long-form content efforts pay off.
Webinar: Do more with less to get ahead in 2023
Empower your teams to send less communications and see more results.
Guard your most valuable asset against pesky competitors
Learn to map and monitor all competitive and partner activity around your brand terms.
How to improve E-A-T for websites and entities
E-A-T impacts many areas in Google's ranking algorithms. Learn ways to position yourself as an expert, authoritative and trustworthy entity.
Doorway pages: An SEO deep dive
Downplaying doorway pages can get you dinged. Here's how doorway pages emerged, what Google thinks of them, and tips to avoid penalties.
Twitter has launched 3 new ad targeting options
The new updates have been in the works for months, but likely won't be a huge game-changer for most.
Yahoo now has a 25% stake in Taboola
Taboola revenues are reportedly declining, which they attribute partly to weakness in the digital advertising market.