Content
Digital marketing ranks in the top 3 hottest skills Americans are learning in 2022
The digital marketing industry is hot right now and employees are looking to learn and grow by adopting new skills.
PPC
Why you should invest in branded keywords even if your company ranks #1 on Google
Investment in brand keywords is critical because it allows you to directly influence your brand’s presentation on the SERP.
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PPC
Google launches diagnostic insights for Performance Max campaigns
The insights may help advertisers catch potential issues that affect deliverability and performance.
Analytics & Conversion
Google Search Console Insights now supports Google Analytics 4
Previously if you only had GA4 set up for your site, Search Console Insights would not work but now it does.
Content
10 things to consider when hiring a ghostwriter
You can't hand off the entire content development process to a ghostwriting team, but it can scale your content and be somewhat affordable.
PPC
Microsoft launches Merchant Promotions Coupons
The special offer tags will appear at the bottom of the shopping results, with the goal of increasing customer engagement.
PPC
Microsoft launches auto-updates for shopping campaigns
The new feature aims to help advertisers sell more products by automatically updating prices and availability.
Analytics & Conversion
Free event: Why marketers must learn financials and cyber security in 2022
Cybersecurity, financials and digital marketing? Why all three are crucial to your brand’s future.
Content
5 ways content helps create a better user experience
If you give users a good content experience, they will stay longer – and come back when they’re ready to buy.
Social
TikTok abandons plans to bring shopping to the U.S.
Short clickable live-streamed QVC-style videos proved to be very lucrative in China, but it looks like that’s just about how far they'll go.
PPC
Why you should invest in branded keywords even if your company ranks #1 on Google
Investment in brand keywords is critical because it allows you to directly influence your brand’s presentation on the SERP.
SEO
Top 5 secrets your search bar is hiding
Your search bar is hiding secrets in plain sight. Do you know how to uncover them?
PPC
How to use Google Ads Competitive Metrics
Learn how the Search Outranking Share, Search Overlap Rate and Position Above Rate can help you understand PPC campaign performance.
Social
Twitter’s algorithm ranking factors: A definitive guide
A review of many of Twitter’s patents reveals some indications of criteria that are influential to rankings that are not readily apparent.
PPC
What’s the biggest hidden secret in Google Ads?
Here’s how to successfully optimize Google’s automated strategies
SEO
Google rich results guidelines now prohibits weapons, recreational drugs, tobacco & vaping products and gambling-related products
This better aligns Google Search guidelines with merchant guidelines.
Analytics & Conversion
How to migrate to Google Analytics 4: A step-by-step guide
Learn the major phases, and changes to common UA features and data points, you’ll need to know when migrating to Google Analytics 4.
SEO
Google documents how to inject canonical tags using JavaScript
Google still recommends you avoid using JavaScript for canonical tags but if you must, Google provided these recommendations.
SEO
11 Google Sheets formulas SEOs should know
Sometimes the best SEO tools are free. Learn how to use these formulas to save time and reduce manual errors.
Analytics & Conversion
Forecasting web traffic using Google Analytics and Facebook Prophet
Learn how you can predict traffic changes and forecast when periods of stagnation or negative growth are to be expected.
PPC
3 ways to dominate with Google Auction Insights and search intelligence
Use these strategies to be one step ahead of your competition.