What’s under the hood matters more than ever for SEO success
Your content deserves a foundation built for speed, scale, and search.
Google’s AI Overviews are significantly decreasing clicks to traditional organic listings, especially for non-branded, informational queries.
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Your content deserves a foundation built for speed, scale, and search.
Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, Tinuiti reports.
While ChatGPT Search grew from 11.2 million to 41.3 million "recipients," it is still dwarfed by Google Search.
ChatGPT search can now rewrite your prompts based on the memories you have saved and insights from your past chat history.
This will let you review your video verification video before you submit it.
Everything you need to know when creating and launching educational videos – strategy, tools, SEO, promotion, performance insights, and more.
More than virality, YouTube Shorts drives lasting impact. Stand out with platform-specific tactics TikTok and Reels can’t match.
Google said it updated its unfair advantage policy to allow for this and says this is not considered double serving.
The DOJ’s proposed Google breakup targets Search, Chrome, and ads to boost competition. Here's everything you need to know.
Google’s AI Overviews are significantly decreasing clicks to traditional organic listings, especially for non-branded, informational queries.
Meta tags are levers of control – not just code. Use them to boost visibility, drive clicks, and shape how AI sees your content.
Take control of your pipeline with a strategy built on data, testing, and real insights into your audience’s needs and behaviors.
Learn how Amazon ads match types shape your ad success – and how to use them to cut waste, boost rankings, and drive real results.
Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.
Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and real-world insights.
ROAS doesn’t equal profit. Learn the metrics that actually tell you if your ads are working – and how to implement them in your strategy.
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library upgrade.
Google's Elizabeth Reid says AI Overviews drive 'higher-quality clicks' as many publishers watch organic traffic decline.
Judge rules Google maintained an illegal ad tech monopoly through anticompetitive practices that 'substantially harmed' users and publishers.
Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection.
Learn how mindset, emotion, and behavior shape platform choice and how to build content strategies that meet them there.
LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign support.
Apple renames its ads arm as it broadens its ambitions in digital advertising across more of its ecosystem beyond App Store search results.
You can now exclude specific video IDs or specific profile pages from serving next to your TikTok ads.
The UK lawsuit claims Google abused its monopoly position to inflate advertising prices, affecting hundreds of thousands of businesses.
Google's annual Ads Safety Report highlights how AI is reshaping ad enforcement, with a record number of account suspensions.
Learn how you can use Google-engaged audiences for remarketing to users who've already interacted with their brand across Google platforms.
CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.
AI platforms are rewriting SEO economics – slashing costs, automating expertise, and forcing agencies to evolve fast or face extinction.
The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve Google's interests.
Google will gradually roll out this change over the coming months.
Behind the scenes of SEO’s next evolution – where agents navigate filters, product feeds, and even send Slack alerts.
Becoming the go-to source across Google, AI tools and social platforms is key to standing out in an AI-driven organic search landscape.
Advertisers reject Google's campaign against California's privacy bill saying businesses should build consent-driven customer relationships.
The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton.
Content that ranks in the top 10 of Google organic search is less likely to be cited today than it was before the March 2025 core update.
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Traditional metrics aren't enough in AI-driven search. Measure brand presence through mentions, citations, share of voice and more.
Boost company morale, attract new business, and earn the right to call yourself "award-winning". Enter the Search Engine Land Awards today!