Microsoft blames Google for Apple rejecting offer to buy Bing
Microsoft boss Mikhail Parakhin claims that despite offering more money than Google, the company was still turned down by Apple.
Has Google Ads lost all credibility? Why one advertiser says it’s time to leave
"There should not be one ounce of trust left that any advertiser has in Google Ads," according to Greg Finn.
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Google search antitrust trial updates: Everything you need to know (so far)
The landmark court case brought by the US Justice Department could spell huge changes for Google and the future of the Internet.
Reddit is removing the ability to opt-out of ad personalization
Reddit won't be serving more ads as a result, but users can expect to see ads that are more relevant.
TikTok launches AI-powered creative assistant to streamline ad creation process
The tool leverages TikTok creative insights to offer data-led suggestions that could improve your campaign's performance.
YouTube rolls out video view campaigns globally
VVCs help advertisers achieve 40% more views on average than in-stream skippable CPV campaigns, according to Google.
5 useful GA4 dashboards for local SEO
Wondering where to go in GA4 to gather local SEO insights? These dashboards are key to developing an effective strategy.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
3 tips for boosting sales with paid search promos and discounts
Learn three ways to use promotions and discounts in paid search to help you boost sales and capitalize on the holiday rush.
How to recover from the Google rich results shake-up
Learn the far-reaching consequences of Google's changes to HowTo and FAQ rich results and actionable steps to get back on track.
Google introduces Google-Extended to let you block Bard, Vertex AI via robots.txt
You can now prevent Bard and VertexAI from from accessing your website, or parts of it, by blocking Google-Extended in robots.txt.
Google Search Generative Experience adds About this result feature
Google will soon add the About this result feature for individual links that are included in SGE responses.
$84 billion of ad spend lost due to ad fraud in 2023
This figure is expected to rise to $172 billion by 2028, according to Juniper Research.
Why it’s time to reevaluate your match type and bidding strategy
Exact match types outperform broad match types for most accounts, according to a new study by Optmyzr.
Understanding explicit vs. implicit searches: The key to dominating local SEO
Here's how understanding the nuances between these search types can elevate your local search strategy and help drive better leads.
What to do when performance tanks in PPC
Is your PPC performing poorly? Learn how to troubleshoot and turn things around with practical strategies and checkpoints.
How to communicate Google core updates to executives
Take control of the conversation and drive your SEO strategy forward with proactive communication during Google updates.
Google September 2023 helpful content is now done rolling out
This update kicked off on September 14 and took 14 days to roll out.
Meta AI assistant uses Microsoft Bing Search results
Whenever a request requires fresh information, Meta's conversational assistant will ask Microsoft Bing to get the chat answer.
ChatGPT Browse with Bing returns after being disabled 3 months ago
This was disabled related to ChatGPT using content from content behind a paywall.
Everything you ever wanted to know about data but were afraid to ask
In this webinar, get the answers from experts in buying and selling B2B data.
Reminder – Google Optimize sunsets this weekend
Marketers will need to conduct A/B testing in Google Analytics 4 moving forward.
YouTube relaxes controversial topic guidelines to boost ad revenue opportunities
Content that references controversial topics but does not go into graphic detail will now be eligible for monetization.
26% of the top 100 websites are now blocking GPTBot
The number of popular websites blocking ChatGPT has increased 250% in the past month. Pinterest, Indeed and more big brands now block GPTBot.
5 SEO content strategy considerations for 2024 and beyond
Excel in the evolving search landscape and boost your brand's visibility on diverse platforms by following these SEO and content tips.
How to create a perfect location page for SEO and visitors
Ensure your business can be found both online and offline by implementing the key elements of well-crafted location pages.
Google Search at 25: SEO experts share memorable moments
Celebrate Google's 25th birthday with SEO stories from industry veterans, exploring challenges, lessons, and the future of search.
Has Google Ads lost all credibility? Why one advertiser says it’s time to leave
"There should not be one ounce of trust left that any advertiser has in Google Ads," according to Greg Finn.
Google to block Bard’s shared chats from showing in Google Search
After Google released shared conversations in Bard, Google Search began crawling and indexing those public chats.
Facebook can be sued over biased ad algorithm claims, court rules
The California State Court of Appeals reversed a decision made in 2020 that stated Facebook was protected from legal action under Section 230.
Apple has 19 billion reasons not to build a Google Search rival
"Apple Search" is not in the works as the company believes its deal with Google works better for its customers.
Microsoft Advertising Network for retail launches in the US
The network has been designed to help start generating retail media revenue faster.
What is generative AI and how does it work?
Dive into how generative AI models work, what they can and can’t do, and the implications of all these elements.
How to create an SEO roadmap
Learn why an SEO roadmap is essential for your strategy, how to create one, and tips for prioritizing tasks and collaborating effectively.
AI in SEO: How to navigate legal challenges and ensure compliance
From legal compliance to ethical considerations, agencies must address the key challenges of AI implementation in marketing.
Does guest blogging still work for SEO? Pros, cons and best practices
There are too many thoughts about guest blogging. Should you still use it? If so, what is the right approach? Here is what SEO experts say.
Microsoft signs deal to serve sponsored links in Snapchat’s My AI
"Highly relevant" ads will be served to Snapchatters when they use My AI to search for related queries.
Trends in paid search to watch in 2024
In this webinar, learn what trends in paid search advertising are expected to gain traction.
Links are not a top 3 Google Search ranking factor, says Gary Illyes
Google's Gary Illyes said people overestimate the importance of links, saying they haven't been a top 3 ranking factor for some time.
ChatGPT rolls out voice and image prompts
The new functionalities will be rolled out onto ChatGPT's subscription platform over the next two weeks.
Measuring and optimizing for Google Core Web Vitals: A technical SEO guide
Dive into the current set of Core Web Vitals, plus tips and tools to boost your web performance and deliver a good page experience for users.