Content
5 ways content helps create a better user experience
If you give users a good content experience, they will stay longer – and come back when they’re ready to buy.
PPC
Why you should invest in branded keywords even if your company ranks #1 on Google
Investment in brand keywords is critical because it allows you to directly influence your brand’s presentation on the SERP.
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Social
TikTok abandons plans to bring shopping to the U.S.
Short clickable live-streamed QVC-style videos proved to be very lucrative in China, but it looks like that’s just about how far they'll go.
PPC
Why you should invest in branded keywords even if your company ranks #1 on Google
Investment in brand keywords is critical because it allows you to directly influence your brand’s presentation on the SERP.
SEO
Top 5 secrets your search bar is hiding
Your search bar is hiding secrets in plain sight. Do you know how to uncover them?
PPC
How to use Google Ads Competitive Metrics
Learn how the Search Outranking Share, Search Overlap Rate and Position Above Rate can help you understand PPC campaign performance.
Social
Twitter’s algorithm ranking factors: A definitive guide
A review of many of Twitter’s patents reveals some indications of criteria that are influential to rankings that are not readily apparent.
PPC
What’s the biggest hidden secret in Google Ads?
Here’s how to successfully optimize Google’s automated strategies
SEO
Google rich results guidelines now prohibits weapons, recreational drugs, tobacco & vaping products and gambling-related products
This better aligns Google Search guidelines with merchant guidelines.
Analytics & Conversion
How to migrate to Google Analytics 4: A step-by-step guide
Learn the major phases, and changes to common UA features and data points, you’ll need to know when migrating to Google Analytics 4.
SEO
Google documents how to inject canonical tags using JavaScript
Google still recommends you avoid using JavaScript for canonical tags but if you must, Google provided these recommendations.
SEO
11 Google Sheets formulas SEOs should know
Sometimes the best SEO tools are free. Learn how to use these formulas to save time and reduce manual errors.
Analytics & Conversion
Forecasting web traffic using Google Analytics and Facebook Prophet
Learn how you can predict traffic changes and forecast when periods of stagnation or negative growth are to be expected.
PPC
3 ways to dominate with Google Auction Insights and search intelligence
Use these strategies to be one step ahead of your competition.
Content
Webinar: Work smarter, not harder, to give customers what they want
Use data to create next-level customer experiences at scale.
PPC
Warby Parker dodges 1-800 Contacts lawsuit over search results, website
Warby Parker, 1-800 Contacts don't see eye to eye on branded keyword search results and federal courts ruling.
Social
FCC tells Google, Apple to remove TikTok
The social media app is once again in hot water as more than 80 internal meetings show that user data has been breached.
Local
Google Maps adds new store location feature, Locator Plus, Reserve with Google integration, new analytics and more
The familiarity of these features might be welcomed by your website users but it might also make you more reliant on Google services.
PPC
What are Identical Keywords and why they matter for Google Ads
Google Ads has clarified what identical keywords are. But does this tactic go against what Google has been preaching for years?
SEO
How to empower your SEO and digital marketing strategy with data
Set up your dashboards. Run experiments. Improve your conversion rate. Monitor trends. Revamp and update your SEO strategy. Repeat.
PPC
5 ways to get PPC and SEO working together
SEO and PPC are often at odds. Yet the things they “bicker over” are actually areas for improved workflow and channel optimization.