PPC
How to build a framework for PPC measurement in 2023
Here'a a review of the measurement tools that are available right now that should serve as the building blocks.
SEO
Why SEO must start with strategy, planning
Want to avoid spending a lot of time, resources and energy on SEO without results? Then you need an SEO strategy and plan.
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TikTok
TikTok introduces Attribution Manager with flexible windows
Advertisers will have the ability to choose longer windows that are more in line with their conversion goals.
PPC
Google Marketing Live 2022: Reactions from the experts
Four Google Ads experts give their thoughts on the recent Google Marketing Live event and how it may impact your ad accounts.
Content
30+ agencies form new group to support reproductive rights
The agencies will cover the expenses for employees who need to travel to a state where abortions are legal and safe.
SEO
What to do if you’re negatively impacted by a major algorithm update
At SMX Advanced, Glenn Gabe shared how SEOs can address -- and prepare for -- major Google updates.
Content
21 ways to keep your marketing team productive
Looking for ways to improve your marketing team’s productivity? Here are some hacks and ways to build a culture that rewards productivity.
SEO
How Google creates knowledge panels
The influence of the Knowledge Graph is growing fast and should be included in your SEO strategy.
SEO
Core Web Vitals scores improving for top-ranked sites
New research looks at the top rankings for 500 keywords in Education, B2B Tech, Finance, and Retail.
Content
The latest jobs in search marketing
On the hunt for something new? Check out who's hiring in search marketing this week.
SEO
Why SEO must start with strategy, planning
Want to avoid spending a lot of time, resources and energy on SEO without results? Then you need an SEO strategy and plan.
Content
Virtual environment optimization (VEO) is coming. Ready for it?
Should you consider virtual optimization (VEO)? And what might optimizing a virtual environment look like? Find out here.
TikTok
TikTok commits to updating ad policies to better align with EU rules
The social media platform has made significant improvements to safety over the last year, but they still have a long way to go.
Twitter launching Branded Likes
The custom emojis were previously only available to large brands paying a premium.
SEO
Googlebot will crawl and index the first 15MB of content per page
Make sure the content you want Googlebot to crawl, index and ultimately rank is within the first 15MB of that page.
Twitter launches Campaign Planner
Twitter started testing the tool in 2021 and has now rolled it out to all managed advertisers.
NBCUniversal, Google competing to help Netflix deliver ad-based option
Exclusivity and data sharing are some of the considerations Netflix is examining for a lower priced ad-supported partnership.
Analytics & Conversion
Google Analytics 4: A guide to the Traffic Acquisition Report
Learn how to access traffic acquisition data in GA4 in a few easy clicks, then how to go deeper by slicing and dicing that data.
Content
Create campaign impact by reaching the Workday Consumer
Learn how to attract, convert and retain this new consumer.
Analytics & Conversion
Top 4 data challenges among agency clients
Be mindful of these potential pitfalls in a marketing landscape where data reigns king.
Social
Twitter testing Notes, a long-form content feature
Twitter's Notes lets you go beyond 280 characters and include photos, videos, GIFs and Tweets.