Google Ads to deprecate enhanced CPC for Search and Display Ads
Google Ads will begin phasing out enhanced CPC in October with the goal of transitioning all remaining campaigns to manual CPC by March 2025.
Is it time to rethink your Google Ads strategy?
Reimagine your Google Ads with a focus on audience targeting. Learn how a strategic overhaul can optimize your ad performance and budget.
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YouTube Studio adds new website visits goal for promotions
YouTube Studio now has a website visits goal in promotions, allowing creators to drive traffic to their websites directly from their videos.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
What is an AI winter and is one coming?
From past AI winters to present challenges: A look at AI's evolution and its implications for search marketing strategies.
How to improve brand visibility in organic search
Key tactics to increase your brand's presence in organic search results, drive higher engagement and boost customer trust.
Recovery uncertain: Google’s Danny Sullivan on algorithm impacts
Google's Search Liaison discusses the impact of Google updates, noting that publishers may not get back to previous traffic levels.
How to conduct audience research for paid search
Enhance your audience research strategy with insights into pre-build, mid-flight and post-campaign analysis for Google Ads.
Google Ads tightens rules on Gambling Certification recertification
Stricter recertification rules coming for Gambling and Games advertisers starting November 2024, with violations leading to immediate account suspension.
Google Ads won’t appear on parked domains for new accounts by default
Google Ads is automatically opting new accounts out of Parked Domains starting in October, enhancing ad relevance and budget efficiency.
Is it time to rethink your Google Ads strategy?
Reimagine your Google Ads with a focus on audience targeting. Learn how a strategic overhaul can optimize your ad performance and budget.
Was Google’s document ‘leak’ a strategic move? An SEO theory
What if the Google document "leak" was intentional? Here’s why it might have been purposefully shared with industry experts.
How SEO can collaborate with content teams
Bring your SEO and content teams together to boost your site's performance. Define roles, streamline processes and track success as a team.
Google Search testing new display for forum content
This new user interface shows top comments and related discussions around that forum search result snippet.
Google Ads Introduces New Masthead Format Requirements Page
Google's new consolidated Masthead format requirements page centralizes guidelines for masthead ads on YouTube and Google TV.
Google Ads to upgrade Video Action Campaigns to Demand Gen in 2025
In Q2 2025, Google Ads will upgrade VAC to Demand Gen, offering advertisers expanded reach, creative flexibility and enhanced targeting.
Will ChatGPT be the new Google? The future of search and information retrieval
A deep dive into how AI is disrupting search engines and its impact on SEO, digital marketing and the future of information access.
Does generative AI save time in PPC?
Unpack the benefits and limitations of using generative AI in PPC and how to leverage it to streamline your workflow.
Defying the cuts: Overcoming Google Ads budget constraints
Discover how to optimize your campaigns, reduce waste, and maximize ROI in challenging economic times.
Google August 2024 core update rollout is now complete
The update took 19 days to rollout and was a pretty impactful update.
Google Ads unveils advanced performance planner for YouTube campaigns
Google Ads introduces advanced Performance Planner plans, optimizing YouTube campaigns with tailored strategies for both Action and Awareness goals.
Google Ads rolls out new promotions feature for App campaigns
Google Ads is testing a new "Promotions" feature for App Campaigns, allowing advertisers to create event-driven promotions tailored for mobile users.
Microsoft Advertising shares 6 latest product updates
Microsoft Advertising shared updates related to Display Ads, Video Ads, CTV, PMax and bid strategy. Here's what's new.
ChatGPT for PPC: 17 strategic prompts you can use today
Learn how to use ChatGPT to level up your paid search efforts without sacrificing strategy, authenticity and creativity.
Google Trends email subscriptions to stop working on October 29
This comes shortly after Google updated the user interface for the trending now results.
15 questions to ask your new SEO clients
Boost client retention and get better SEO results while avoiding roadblocks and frustrations by asking the right questions at the outset.
Google Analytics 4 introduces benchmarking data
You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making.
Google Search now supports AVIF file formats
This means AVIF images will show in Google Search, Images, News, Discover and more.
Peak PPC season is coming: 5 tests to run now
Learn essential testing methods to enhance your paid media campaign performance and outpace competitors in high-traffic seasons.
Mastering AI and marketing: A beginner’s guide
Begin your AI journey by understanding its role in marketing. Discover practical steps to integrate AI tools into your strategy.
Google Ads adds product Categories tab
The new feature delivers category-level insights, offering actionable recommendations to optimize campaigns.
Yelp sues Google, alleging illegal dominance of local search
The lawsuit alleges illegal monopoly practices related to local search and local search advertising.
What 54 Google Ads experiments taught me about lead gen
Two years of experiments reveal key findings on the best-performing bid strategies, keyword match types, campaign settings and more.
6 steps to AI-driven budgeting and forecasting for digital marketing
Drive revenue growth and optimize your marketing spend using data-centric strategies and advanced AI models.
New Google tools to boost first-party data strategies
Google introduces Tag Diagnostics and an integrated Consent Management Platform setup, to enhance first-party data strategies.
Adtech antitrust trial judge blasts Google’s business practices
The Google antitrust trial's early proceedings have revealed scathing judicial criticism and potential evidence of misconduct.
Seasonal PPC: Your guide to boosting holiday ad performance
Everything you need to know about adjusting your PPC approach to seasonal shifts, from identifying trends to adjusting budgets and more.
Global search engine AI innovations: What SEOs need to know
Baidu, Yandex, Naver and Seznam are reshaping the global search market with new products and features using AI and LLMs.
Google removes Auction Insights from Looker Studio
This removal means you'll need to adjust your fields by September, as several competitive metrics are now only available in Google Ads.
Google introduces YouTube creator-based audience targeting
You can now create remarketing audiences based on specific YouTube creator videos, expanding targeting options beyond your own channel.
Google adds generative AI insights, shopping ad campaign goals
Google's new tools offer retailers real-time shopping trends, AI-powered insights and automated inventory syncing.