TikTok unveils 5 new advertising tools
TikTok introduced Smart+, GMV Max, PETs, Conversion Lift Studies, and Out of Phone: Retail to help brands drive stronger results.
Discover top trends, challenges and a step-by-step process to optimize and futureproof your images and videos for search.
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TikTok introduced Smart+, GMV Max, PETs, Conversion Lift Studies, and Out of Phone: Retail to help brands drive stronger results.
Now these are available on Google Search in India, Australia, Canada, and the UK.
Google argues, in part, that a breakup would make advertising less valuable and harm publishers and merchants.
OpenAI's Varun Shetty also said publishers will be fairly compensated through 'significant incremental traffic from new audiences.'
New features like negative keywords and improved reports help refine campaigns, offering more control for advertisers.
Advance your SEO strategy in a world where AI-powered answer engines are reshaping organic search and driving zero-click results.
AI, privacy and data gravity are changing all the rules. Join the virtual event to learn how leading marketers play to win.
Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.
Maximize your digital marketing with Microsoft Clarity. Learn how to set up custom events and integrate it with GA4 for richer insights.
This is now rolling out to US based merchants.
Optimize your PPC budget and get high-quality leads in this competitive niche using strategies tailored to short and long sales cycles.
This is your final chance in 2024 to unlock the world-class SMX experience and everything that comes with it. Don't miss out.
Discover top trends, challenges and a step-by-step process to optimize and futureproof your images and videos for search.
Here’s why structured data matters, key schema types to use and advanced techniques to boost visibility in rich results.
Reimagine content creation by using AI without losing your creative flair, guiding it to inject personality into every piece of content.
How Amazon Today is making instant commerce possible with Same-Day Delivery and in-store pickup fulfillment for local stores.
Navigate the industry's maturity crisis with the right mindset. Learn to create value, not just optimize, for long-term success.
What type of impact do interstitials or pop-ups have on search? Dive into this case study to see their effect on organic traffic value.
Dive into the lesser-known Crawl Stats reports, plus how to monitor Googlebot activity and identify actionable insights for enterprise sites.
James Murray of Microsoft explains how AI-powered search engines are revolutionizing users interactions & highlights the opportunity for advertisers.
You will no longer have to contact your Google Ads support team to transfer client accounts to another agency.
Google's organized search results will let you see content and perspectives from all around the web – articles, videos, forums and more.
The sponsored AI Overview ads will appear below the organic AI-generated answer. Will this positioning be good or bad for advertisers?
Shopping Ads will appear along with the Google Lens visual search results, which are also getting a new design today.
There seems to be an issue with Google Discover where new content isn't showing. It's unclear how widespread of an issue this is.
Here’s why you should focus on creating valuable, unique content that answers users' questions effectively, regardless of word count.
Rising CPCs on branded keywords? Here's why Google’s push for PMax and AI-driven auctions are inflating costs and reducing efficiency.
Enhance your SEO using nontraditional data sources like TikTok, Reddit and Pinterest for real-time audience insights and market intelligence.
Learn how top brands maximize returns with programmatic ads and cutting-edge targeting to stay ahead in digital advertising.
Microsoft Advertising will also start piloting two new generative AI features – diagnostics and performance snapshot – this month.
Learn the SEO impact of Google's August 2024 core update, how to diagnose traffic drops and ways to recover lost visibility.
Discover 19 innovative tools and strategies to find fresh search terms for your PPC campaigns and gain a competitive edge.
Learn the ins and outs of Amazon Ads, plus ad types, targeting options and best practices, whether you sell products or offer local services.
SEO expert Cindy Krum explains how she believes Google is using Chrome user data for rendering, indexing, ranking and beyond.
Start mapping out what a first-party data strategy looks like for your business.
Bing generative search experience now works for informational queries.
Google's ecommerce search results now resemble Amazon-style category pages. Retailers must adapt by prioritizing product pages for SEO.
Learn the six stages to building a PPC roadmap that delivers business outcomes, from setting goals to scaling and continuous optimization.
Track brand search patterns and identify media placements that drive growth using Google Trends to gain a competitive edge.
Google's argument that its advertising practices benefit customers and are not anti-competitive faces a big challenge in seven key areas.