Google, Microsoft generative AI experiments concern advertisers
Google and Microsoft Bing are experimenting with ad placements in AI search results, prompting some advertisers to withdraw their ad spending.
How to build a strategic SEO process
Learn how to create a strategic SEO process that leads to results – and what SEO pros should consider when pricing SEO strategy.
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TikTok targets $20 billion in ecommerce sales
TikTok plans to quadruple its global e-commerce operations with a target of selling $20 billion in merchandise.Tik
Bing Chat gains voice search on desktop interface
Bing Chat can also respond with text to speech answers.
Reddit launches new ad products to boost conversions
Reddit has launched Contextual Keyword Targeting and Product Ads, to help advertisers reach new and valuable audiences.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
How to maintain targeting capabilities even without Google Ads similar audiences
Beyond Google’s recommendations, here are strategies you can test to ensure you're not missing out on targeting opportunities come Aug. 1.
The best word count for SEO… doesn’t exist!
Here's why you should forget about word count when producing SEO content and what on-page SEO elements to focus on instead.
Google Ads API v.14 is here, with 5 big updates
Advertisers are set to benefit from enhanced campaign management and performance thanks to the new features on Google Ads API V14.
LinkedIn Ads rolling out generative AI, new ad formats
Here's a preview of what LinkedIn's AI Copy Suggestions will look like – plus In-Stream Video, Conversation and Thought Leader ads.
Microsoft Store Ads to appear in Bing search results
Microsoft Store Ads is also boosting advertising reach further by expanding operations globally to more than 150 regions.
Amazon may launch ads on Prime Video
Amazon is reportedly in talks to introduce short commercial breaks on premium movies and shows.
Google’s Search Generative Experience can now generate answers in half the time
Plus, Google said they made a number of "quality updates to SGE.
Best practices for mobile app messaging
Meet consumers where they are with compelling, well-timed communication.
Google Ads is changing how it processes trademark complaints
Google will only accept trademark complaints against specific advertisers and/or ads. It goes into effect worldwide on July 24
Google News Showcase coming to the US and updates to follow tab on Google News
Plus, Google re-announced the Google Reader Revenue Manager.
How to build a strategic SEO process
Learn how to create a strategic SEO process that leads to results – and what SEO pros should consider when pricing SEO strategy.
Affiliate managers: It’s time to shift your focus beyond media
Major media is a massive part of affiliate marketing. But the days of revenue from SEO may be closing. Here’s how to replace the sales.
7 ways to maximize landing page conversions
In this webinar, learn how to assess your pages and optimize them for success.
Google Bard update improved math and data analysis and Google Sheets exports
Bard is now better at mathematical tasks, coding questions and string manipulation.
10 ways B2B SaaS companies can use link building for better rankings
This list provides methods to identify link opportunities based on the type of content typical for SaaS brands.
Top 10 insights for SEO and PPC success in China
Running SEO and PPC campaigns in China is no easy task. But with these insights, you can substantially enhance your chances of success.
Microsoft Advertising is updating its Cross-Device attribution model
The new Cross-Device attribution model will result in better tracking and connect customer journeys across devices, Microsoft said.
How customer experiences are redefining local marketing online and offline
The tactics, tools and technology that power meaningful local customer experiences.
TikTok opens its premium content feature, Series, to more creators
Creators can now apply to get the Series feature, which lets creators charge users to access paywalled premium content.
Microsoft will only show ads from verified advertisers starting Aug. 1
Microsoft Advertising is also launching an Ad Library where users can view ads shown on Bing that have impressions in the EU.
How to use Google entities and GPT-4 to create article outlines
Learn how to produce an article outline based on the top entities of your chosen page with this guide to automated prompt engineering.
Google fixes issue that took down Ads for about 2 hours
Google Ads advertisers were greeted with a 500 server error starting around 9:10 a.m. ET. Service was restored just before 11 a.m. ET.
How to optimize content for Google Perspectives
Here's how to incorporate unique viewpoints into your content and create dynamic, trust-inspiring spaces that customers will value.
4 Google Ads Custom Columns you need to use – and why
Here's how to use Custom Columns for surfacing trends and insights and answering your most important Google Ads account-related questions.
Google Analytics 4 audience builder gains six new dimensions and metrics
The new metrics include country, manual term, mobile device info, minute, new vs returning and session duration.
Twitter’s U.S. ad revenue drops 59%
Major advertisers have abandoned or reduced their spending on the platform. Can new Twitter CEO Linda Yaccarino turn things around?
Netflix tops list of YouTube’s top 10 most popular video ads
The most popular video ads earned more than 214 million video views on YouTube – with four notable trends for advertisers.
SMX Advanced is online next week… don’t miss out!
Join us online, June 13-14, for this once-a-year, experts-only training and networking experience.
This Google Ads script uses GPT to summarize account performance
Use this script to provide GPT with facts about your account and get a performance summary that can be shared with clients and stakeholders.
How to create an SEO Chrome extension using ChatGPT
Learn how to use ChatGPT to build your own customized SEO extensions, upload them on Google and use them on a daily basis for free.
Mastering the delicate balancing act of marketing
The best modern marketing creates connections and builds customer loyalty by balancing the art and science of marketing.
Ask Instacart brings generative AI to Instacart’s search experience
Instacart's new search experience will feature sponsored product campaigns from consumer packaged goods (CPG) brands.
Bing Chat increases chat turns, adds visuals to travel queries and expands Bing Image Creator
Bing Chat now supports 30 chat turns in a single conversation.
YouTube is the most profitable platform for creators, survey shows
If your brand is looking to maximize its ROI on influencer marketing, data shows YouTube is the best place to focus right now.
Get your B2B site unstuck: Top SEO tips for stagnant sites
Want to get your B2B site growing again? Learn specific steps you can take to help combat decaying organic traffic on your site.