How to make search and PMax campaigns complement each other
Running Search & PMax campaigns can lead to overlapping issues. Discover the pitfalls to avoid and how to achieve success.
5 ways to get the most from Performance Max in 2025
Find out how to align your advertising goals with Performance Max’s advanced features in 2025 for seamless, scalable campaigns.
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SEO today and beyond: 8 ways to balance what works now with what’s to come
From zero-click searches to AI advancements, here’s how to optimize for what works now while preparing for the future of SEO.
5 key PPC areas to prioritize in 2025
Practical insights to refresh your PPC approach for the new year, from cleaning up your accounts and upskilling strategically.
Tools and tips for making internal training videos
Explore must-have tools, practical tips and fresh approaches for making internal videos that captivate and educate.
Google Analytics 4 rolls out cross-property report copying
Google Analytics 4's new cross-property report copying feature streamlines configuration management, saves time, and enhances consistency.
HubSpot’s SEO collapse: What went wrong and why?
Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs.
Google updates search quality raters guidelines with a focus on spam
The last update was 10 months ago, when Google released its new spam policies and March 2024 core update.
Brave Search Rerank lets you boost or remove sites from search results
Brave is letting you personalize your search results by giving a thumbs up or thumbs down to any domain.
Google expands Performance Max asset/search term reporting capabilities
Google's PMax updates offer enhanced search reporting, asset group reporting as well as more exclusion and advanced targeting capabilities.
How would a Google breakup impact SEO?
Here’s how the DOJ's case against Google and proposed market changes could forever reshape search engines, SEO, and digital privacy.
Google’s Vidhya Srinivasan to lead Ads & Commerce teams
Vidhya Srinivasan aims to drive the integration of AI innovations into Google’s shopping and payments ecosystem.
LLMs are disrupting search – is your brand ready?
With zero-click results and skyrocketing referral traffic, LLMs are the new gatekeepers of the web. Adapt your strategy for this shift.
How to build a search engine to disrupt Google
Here’s how combining cutting-edge tech, human curation, and a creator-focused business model could challenge Google’s dominance.
Google no longer shows breadcrumbs in mobile search results snippets
Google said this change is to have a cleaner, more streamlined look for how URLs appear in search results.
Google sunsets Maximum CPV strategy for Video View campaigns
Google's shift from Maximum CPV to Target CPV in Video View Campaigns allows for better control over cost targets of video campaigns.
5 ways to get the most from Performance Max in 2025
Find out how to align your advertising goals with Performance Max’s advanced features in 2025 for seamless, scalable campaigns.
Google sending manual actions for site reputation abuse in Europe?
SEOs are reporting that it appears as though manual actions may have been applied to coupon sites for site reputation abuse.
Google Search ad spend climbs 10% YoY, despite AI disruptions: report
Meanwhile, click growth remained steady and cost per click (CPC) increased, according to the latest Tinuiti report.
Take your career to the next level: Become a search marketing master
For the first time ever, each Master Class will take place on different days, giving you the flexibility to attend multiple classes live and customize the perfect training experience.
How to use Lookalike segments in Google Ads
Leverage Lookalike segments in Google Ads Demand Gen campaigns to expand your reach and connect with customers who resemble your existing audience.
App Store vs. Google Play: Tailoring your ASO strategy for maximum impact
One ASO strategy doesn’t fit all. Here are platform-specific tips for optimizing apps on Apple’s App Store and Google Play.
From search to social: Retargeting organic traffic with video strategies
Using video content in your SEO efforts can turn organic traffic into engaged social media followers, enhancing your brand's reach and trust.
This is not a drill: SMX Advanced is returning to in-person in 2025
You asked. We listened. The ultimate training experience for expert search marketers is back IRL.
Google Ads revealing low-volume search terms as ‘Private’
Google Ads now displays private search terms in Performance Max campaigns, offering insights into low-volume queries.
Make 2025 the year your video creative shines
Join this webinar to learn how Connected TV blends high-impact video with digital targeting to elevate your advertising.
New Google Ads feature spotted: Asset history
Google Ads' new "Used since" column for assets gives advertisers historical context by revealing exactly when creative elements were implemented.
Evolving SEO for 2025: What needs to change
From LLM-based and social search to community engagement, learn the emerging priorities shaping 2025’s SEO landscape.
The art of subtraction: How to do more with less in SEO
Is SEO maximalism harming your strategy? Here’s how focusing on quality through strategic subtraction can deliver better results.
Want to speak at SMX Advanced in-person? Now’s the time to submit your most advanced session ideas.
Be a part of SMX Advanced’s exciting return to in-person this June at the Westin Boston Seaport. Here’s how to submit a compelling session proposal.
How to optimize PPC forms and follow-ups for lead gen in 2025
From personalized follow-ups to streamlined forms, learn tips to create seamless PPC user journeys that convert clicks into quality leads.
Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats
Marketers can now be triple threats with data, creative and optimization power.
Google Ads Search Max – new match type spotted
The new feature combines Search Term Matching and Text & URL Optimization to increase reach and drive higher conversions.
Google introduces ‘Source’ column in Performance Max search terms insights
Google's new PMax "Source" column gives advertisers some transparency into why ads are triggered, empowering better campaign optimization.
TikTok restores service in the U.S., credits Trump for reprieve
TikTok’s brief U.S. shutdown and legal uncertainties signal a wake-up call for advertisers to diversify strategies and navigate risks.
Ecommerce SEO: How to use generative AI to create product descriptions from your reviews
A step-by-step process to make your ecommerce descriptions more engaging and SEO-friendly using AI and real customer reviews.
How to combine Google Ads and LinkedIn Ads for comprehensive B2B campaigns
Learn practical tactics to maximize your B2B ad spend by integrating LinkedIn and Google Ads campaigns effectively.
International SEO: Everything you need to know in 2025
From technical SEO and content localization, learn to enhance your global online presence and optimize for multiple countries and languages.
Google Ads phishing scams target ad buyers
Phishing scams targeting Google Ads accounts are draining ad budgets, disrupting campaigns, and exposing advertisers to reputational risks.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Supreme Court upholds TikTok divestment order: What you need to know
TikTok to be banned for 170 million U.S. users, disrupting campaigns and forcing brands to pivot organic and paid strategies.