Google sunsets Maximum CPV strategy for Video View campaigns
Google's shift from Maximum CPV to Target CPV in Video View Campaigns allows for better control over cost targets of video campaigns.
Google Ads Search Max – new match type spotted
The new feature combines Search Term Matching and Text & URL Optimization to increase reach and drive higher conversions.
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5 ways to get the most from Performance Max in 2025
Find out how to align your advertising goals with Performance Max’s advanced features in 2025 for seamless, scalable campaigns.
Google sending manual actions for site reputation abuse in Europe?
SEOs are reporting that it appears as though manual actions may have been applied to coupon sites for site reputation abuse.
Google Search ad spend climbs 10% YoY, despite AI disruptions: report
Meanwhile, click growth remained steady and cost per click (CPC) increased, according to the latest Tinuiti report.
Take your career to the next level: Become a search marketing master
For the first time ever, each Master Class will take place on different days, giving you the flexibility to attend multiple classes live and customize the perfect training experience.
How to use Lookalike segments in Google Ads
Leverage Lookalike segments in Google Ads Demand Gen campaigns to expand your reach and connect with customers who resemble your existing audience.
App Store vs. Google Play: Tailoring your ASO strategy for maximum impact
One ASO strategy doesn’t fit all. Here are platform-specific tips for optimizing apps on Apple’s App Store and Google Play.
From search to social: Retargeting organic traffic with video strategies
Using video content in your SEO efforts can turn organic traffic into engaged social media followers, enhancing your brand's reach and trust.
This is not a drill: SMX Advanced is returning to in-person in 2025
You asked. We listened. The ultimate training experience for expert search marketers is back IRL.
Google Ads revealing low-volume search terms as ‘Private’
Google Ads now displays private search terms in Performance Max campaigns, offering insights into low-volume queries.
Make 2025 the year your video creative shines
Join this webinar to learn how Connected TV blends high-impact video with digital targeting to elevate your advertising.
New Google Ads feature spotted: Asset history
Google Ads' new "Used since" column for assets gives advertisers historical context by revealing exactly when creative elements were implemented.
Evolving SEO for 2025: What needs to change
From LLM-based and social search to community engagement, learn the emerging priorities shaping 2025’s SEO landscape.
The art of subtraction: How to do more with less in SEO
Is SEO maximalism harming your strategy? Here’s how focusing on quality through strategic subtraction can deliver better results.
Want to speak at SMX Advanced in-person? Now’s the time to submit your most advanced session ideas.
Be a part of SMX Advanced’s exciting return to in-person this June at the Westin Boston Seaport. Here’s how to submit a compelling session proposal.
How to optimize PPC forms and follow-ups for lead gen in 2025
From personalized follow-ups to streamlined forms, learn tips to create seamless PPC user journeys that convert clicks into quality leads.
Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats
Marketers can now be triple threats with data, creative and optimization power.
Google Ads Search Max – new match type spotted
The new feature combines Search Term Matching and Text & URL Optimization to increase reach and drive higher conversions.
Google introduces ‘Source’ column in Performance Max search terms insights
Google's new PMax "Source" column gives advertisers some transparency into why ads are triggered, empowering better campaign optimization.
TikTok restores service in the U.S., credits Trump for reprieve
TikTok’s brief U.S. shutdown and legal uncertainties signal a wake-up call for advertisers to diversify strategies and navigate risks.
Ecommerce SEO: How to use generative AI to create product descriptions from your reviews
A step-by-step process to make your ecommerce descriptions more engaging and SEO-friendly using AI and real customer reviews.
How to combine Google Ads and LinkedIn Ads for comprehensive B2B campaigns
Learn practical tactics to maximize your B2B ad spend by integrating LinkedIn and Google Ads campaigns effectively.
International SEO: Everything you need to know in 2025
From technical SEO and content localization, learn to enhance your global online presence and optimize for multiple countries and languages.
Google Ads phishing scams target ad buyers
Phishing scams targeting Google Ads accounts are draining ad budgets, disrupting campaigns, and exposing advertisers to reputational risks.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Supreme Court upholds TikTok divestment order: What you need to know
TikTok to be banned for 170 million U.S. users, disrupting campaigns and forcing brands to pivot organic and paid strategies.
How to benchmark your SEO performance in 2025
Learn the fundamentals of SEO benchmarking, from gathering data to identifying growth opportunities to stay ahead in 2025.
Google change disrupts SEO tools, resulting in data blackouts
Many popular SEO rank and data tracking tools stopped reporting data following a Google change on Jan. 15.
4 practical ways to use generative AI for ad copywriting
From sparking ideas to refining content, learn to integrate generative AI into your PPC ad copy process without sacrificing quality.
TikTok advertising: A comprehensive guide
Step up your advertising game with insights on TikTok’s unique ad formats and best practices for connecting with its vibrant community.
11 free Chrome extensions you need for SEO
Don’t rely solely on tools like Search Console or Screaming Frog. Diversify your toolset with these time-saving Chrome extensions.
PPC diagnostics: How to find and fix the root cause of low conversions
Uncover and fix 10 common causes of declining conversions, from budget limitations and weak landing pages to market and economic shifts.
2025 metrics that matter: How to future-proof your marketing
Learn 2025’s key metrics, trends, and strategies to future-proof your business and boost performance by up to 50%.
Your PPC guide to effective product category research
In-depth product category research helps you target the right audience, optimize keywords, and boost ROI. Here’s how to do it the right way.
Microsoft Clarity launches Google Ads integration
Microsoft Clarity's new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions.
How to select a CMS that powers SEO, personalization and growth
A CMS isn’t just about content. Selecting the right platform ensures better SEO, personalized experiences, and scalable infrastructure.
WhatsApp in Google Ads: Everything you need to know about Message Assets in 3 minutes
All there is to know about Google's feature enabling potential customers to initiate WhatsApp conversations directly from ads.
Why over-bidding on your brand could be hurting your bottom line
Uncover the truth about Google’s brand bidding recommendations. Optimize your paid and organic search efforts without losing revenue.
Optimize your PPC campaigns with AI
Discover how to create an AI feedback loop that enhances your PPC campaigns by using real-time data to drive smarter decisions.
PR for the algorithm age: 5 tips to pitch stories that rank and resonate
Bridge the gap between creative campaigns and journalistic needs with these proven PR outreach techniques.