The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Google's new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving targeting.
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Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Join this webinar to learn how to maximize the value of your data for marketing, all while respecting user choice.
High-volume keywords don’t guarantee success. Learn how Google prioritizes intent and what you can do to optimize for it.
From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.
A week after the stressful Google reviews count bug, Google still has not fully resolved the issue - but it should be resolved soon.
Google also clarified the priceType property for active prices, sale prices, strikethrough prices, and member prices.
Shift your thinking around your organic content strategy and drive more positive user experiences and fast page one rankings.
Google released a detailed FAQ addressing advertisers' top concerns about PMax, including transparency, lead quality, and campaign optimization.
In a significant privacy-focused update, Google announces a new 540-day cap on Customer Match list durations across its advertising platforms, starting April 7
These tools will help you track smarter, outsmart competitors, and make sense of multi-channel chaos in 2025.
We know Google pays Reddit $60M, and Reddit has content deals with only Google and OpenAI. That leaves OpenAI paying about $70M.
Looking for the best AI image generator? Whether you need photorealistic art or stylized graphics, these tools deliver.
Google's new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving targeting.
What makes SEO so captivating? Here's why this ever-changing field attracts strategic thinkers and creative problem-solvers alike.
Google Ad Manager, Campaign Manager 360, and Display & Video 360 are experiencing technical issues.
Google Analytics now enables admins and editors to customize report collections, streamline navigation, and enhance reporting efficiency.
Google AI Overviews more often cite YouTube for Instructional content, visual demonstrations, verification/examples, and current events.
Confused by these Google Search Console errors? Learn what they mean, why they happen, and how to fix them effectively.
Learn about Google's Smart Bidding strategy Target CPA, that allows you to automate bid adjustments to achieve desired cost-per-action goals.
Chrome is rolling out prerendered search results pages—for users with preload enabled—when users type search queries in the Chrome address bar, and in other places like the search box on Android.
Learn why interactive content can outperform static content in generative AI search and tips for implementing it.
Advertisers should ensure their brand guidelines are up to date by March or Google will automatically select their business name and logo.
The future of SEO is about mentions, authority, and AI relevance. Here’s how to secure brand visibility in AI-generated search results.
This comes after Google announced in April 2024 that Publisher Center will stop allowing you to add publications manually.
This statistic was revealed in federal court as Google fights an antitrust lawsuit brought by video platform Rumble.
A new Google Ads Demand Gen Ads video enhancement will let you automatically create short-form videos from existing video ads
From service splitting to premium pricing, learn how to structure your SEO offerings to maximize client investment.
Your ad spend deserves better tracking. Compare different attribution models and learn how to maximize ROI across platforms.
Before and during Super Bowl 2025, brands battled for attention. Find out which ads stood out across different rankings.
For the first time ever, each Master Class will take place on different days, giving you the flexibility to attend multiple classes live and customize the perfect training experience.
Migrations can break your site in ways you never expected. Address SEO issues before they cost you rankings, traffic, and conversions.
Starting this past Friday, Google seems to be showing fewer and fewer reviews on Google local listings. It seems like it is a bug that Google is working to fix.
This deep dive uses SEO tools and data analysis to explore the claims, controversies, and facts behind political search results.
A look at popular WordPress SEO plugins to boost rankings, improve site speed, and optimize content.
Meta's new AI features for advertisers include automated campaign optimization and personalized recommendations.
The legacy media brand is shifting focus from reach metrics to engagement, such as YouTube watch time.
Your users don’t search the same way, so why treat them like they do? Build SEO personas that refine your content and boost rankings.
Performance marketing thrives on brand awareness. Learn how a strong brand enhances CTR, CPC, conversion rates, and overall profitability.
Google is reportedly internally testing a new feature called 'AI Mode', which is a new way to ask open-ended and exploratory questions.
AI search adoption is highest among younger Americans and the vast majority still prefer classic search engines, new survey finds.