Search behavior, decoded: What platform preference really tells us
Learn how mindset, emotion, and behavior shape platform choice and how to build content strategies that meet them there.
Google will gradually roll out this change over the coming months.
Get the newsletter search marketers rely on.
Learn how mindset, emotion, and behavior shape platform choice and how to build content strategies that meet them there.
LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign support.
Apple renames its ads arm as it broadens its ambitions in digital advertising across more of its ecosystem beyond App Store search results.
You can now exclude specific video IDs or specific profile pages from serving next to your TikTok ads.
The UK lawsuit claims Google abused its monopoly position to inflate advertising prices, affecting hundreds of thousands of businesses.
Google's annual Ads Safety Report highlights how AI is reshaping ad enforcement, with a record number of account suspensions.
Learn how you can use Google-engaged audiences for remarketing to users who've already interacted with their brand across Google platforms.
CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.
AI platforms are rewriting SEO economics – slashing costs, automating expertise, and forcing agencies to evolve fast or face extinction.
The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve Google's interests.
Google will gradually roll out this change over the coming months.
Behind the scenes of SEO’s next evolution – where agents navigate filters, product feeds, and even send Slack alerts.
Becoming the go-to source across Google, AI tools and social platforms is key to standing out in an AI-driven organic search landscape.
Advertisers reject Google's campaign against California's privacy bill saying businesses should build consent-driven customer relationships.
The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton.
Content that ranks in the top 10 of Google organic search is less likely to be cited today than it was before the March 2025 core update.
Don't miss your chance to connect with search marketers from some of the most iconic companies on the planet.
Traditional metrics aren't enough in AI-driven search. Measure brand presence through mentions, citations, share of voice and more.
Boost company morale, attract new business, and earn the right to call yourself "award-winning". Enter the Search Engine Land Awards today!
Want more impact from your paid media strategy? Forget polished perfection. Learn why creator-led content is outperforming traditional ads.
Once a golden strategy, keyword targeting is losing its shine. In 2025, success comes from intent, behavior, and emotional relevance.
After testing this for a month, Google officially rolled out this method to help searchers explore more topics.
The partnership enables CPG brands to extend campaigns across both platforms and reach millions of high-intent grocery shoppers in the U.S.
Once one of the leading search and social marketing platforms, Marin Software announces its plan of dissolution and liquidation.
Google's PMax updates include retention goals for lapsed customers, acquisition cost reporting, and automated image enhancements.
Your B2B ad creative needs to evolve. Learn how to test it right, avoid tired tactics, and turn results into insights on LinkedIn and Meta.
Master strategies to keep your content visible, relevant, and engaging in today's evolving AI search landscape.
DAM + generative AI = A new paradigm for creatives and martech leaders.
From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.
Automated or AI-generated content may now earn a Lowest rating. Here’s what else changed in the latest quality rater guidelines update.
Initially we were expecting 8 days of data, but Google gave us 2 more days of hourly data for the performance reports API.
Learn all about Sitelinks – what they are, how they differ from headlines, maximum numbers you can use across different devices, and more.
Google has been testing this for years, but kicked up its testing over the past several days.
Learn how AI bots find, index, and use your content – and what steps to take to stay visible across generative platforms.
Take control of your online presence with personal SEO strategies that help you get noticed by employers, partners, and clients.
From ChatGPT to Google’s AI Overviews, generative search is already impacting how people find and engage with content online.
Odd results, big price gaps. This early look into Google’s AI shopping tool shows both the promise and the problems.
Safeguard your SEO with AI-powered workflows that scale authority, build trust, and drive cross-channel visibility.
This was previously named the Search Console Shopping tab listings report.
You may be bidding against yourself on Google without even knowing it.