Report: Google showing fewer video and image boxes in the search results
Were you getting traffic in Google from video carousels or image carousels? There was a change that might impact...
Google Assistant iOS app adds Siri shortcut, making it easier for iPhone users to say Okay Google
iPhone users can now trigger "OK Google" by just asking...
Paid search trends to watch for the 2018 holiday shopping season
Shopping, local searches and audience optimizations are three of the biggest considerations to keep in...
State of the Google Shopping auction heading into the 2018 holiday season
The paid search results of the upcoming holiday season will be heavily dependent on Google Shopping performance for many retailers. But how will...
Product listing ads, digital co-op and the $13 billion opportunity
By joining forces with brands, retailers making a PLA co-op spend can bid more aggressively and expand their profile where it...
A closer look at Bing’s box and whisker plots to analyze CPC data
The box and whisker visualization offers a view of both the mean and median along with four quartiles to identify statistical outliers. This is...
Google Ads showing Black Friday click, impression share trends in Overviews
Throughout the week, advertisers will be able to see how their campaigns are trending over last...
Cast your vote: Let’s give ‘exact match’ real meaning with a new name
We're holding a totally unauthorized vote to rename exact match. Cast your best...
Send your team to SMX West to amplify learning and savings!
Thoughtful search marketing leaders are thinking even more than usual about their teams this time of year: Are their skills up-to-date? Are they...
Bing histograms reveal better business intelligence metrics with data distribution
Simple average is ok but histograms of your CPC data can help to better understand outlier data points. This is part one of a three-part series...
New design for hotel local pack now showing in Google search
Google Hotel local pack got a redesign and adds an additional slot for four...
Google My Business Insights to get more recent data
Google promised to reduce the latency of the Google My Business Insights reports and...
User comments in Google search restricted to live sports games
No, searchers really can't comment on Google search results. This is a sports feature for sport direct...
What should service area businesses be focusing on in search?
Here's some guidance for businesses to take advantage of a recent change in Google My Business to submit exact regions of operation rather than...
Google releases Target Impression Share, its latest Smart Bidding strategy
The automated bidding feature aims to maximize reach and...
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