SearchCap: Google Black Friday ads, Google Shopping auctions & PLAs
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
State of the Google Shopping auction heading into the 2018 holiday season
The paid search results of the upcoming holiday season will be heavily dependent on Google Shopping performance for many retailers. But how will...
Product listing ads, digital co-op and the $13 billion opportunity
By joining forces with brands, retailers making a PLA co-op spend can bid more aggressively and expand their profile where it...
A closer look at Bing’s box and whisker plots to analyze CPC data
The box and whisker visualization offers a view of both the mean and median along with four quartiles to identify statistical outliers. This is...
Google Ads showing Black Friday click, impression share trends in Overviews
Throughout the week, advertisers will be able to see how their campaigns are trending over last...
Cast your vote: Let’s give ‘exact match’ real meaning with a new name
We're holding a totally unauthorized vote to rename exact match. Cast your best...
Send your team to SMX West to amplify learning and savings!
Thoughtful search marketing leaders are thinking even more than usual about their teams this time of year: Are their skills up-to-date? Are they...
Bing histograms reveal better business intelligence metrics with data distribution
Simple average is ok but histograms of your CPC data can help to better understand outlier data points. This is part one of a three-part series...
New design for hotel local pack now showing in Google search
Google Hotel local pack got a redesign and adds an additional slot for four...
Google My Business Insights to get more recent data
Google promised to reduce the latency of the Google My Business Insights reports and...
User comments in Google search restricted to live sports games
No, searchers really can't comment on Google search results. This is a sports feature for sport direct...
What should service area businesses be focusing on in search?
Here's some guidance for businesses to take advantage of a recent change in Google My Business to submit exact regions of operation rather than...
Google releases Target Impression Share, its latest Smart Bidding strategy
The automated bidding feature aims to maximize reach and...
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If you work at a digital agency, we want to hear from...
Getting Started with Responsive Search Ads (RSAs)
Responsive Search Ads (RSAs) are perhaps the most innovative change coming to your search campaigns since 2016. Join our webinar to learn more...
Bing Ads now supports 3rd headline, 2nd description in text ads
You can now import your longer ads from Google or create new ones in Bing Ads....
Google launches special Black Friday, Cyber Monday deals ad unit
Here's how you can join Google's experiment to show offers at the top of the search results for Black Friday and Cyber Monday...
