SearchCap: Google Ads exact match name and brands in search
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Barry Schwartz | Dec 12, 2018 at 4:00 pm ET
Protect your brand in search
98% of your competition is brand bidding. Advertisers bid on each others brand and trademarked terms to steal website traffic. This commonplace...
Exact match? Our contest to rename it for Google is sealed with an -ish
Though it was hard to see Matchy McMatchFace miss the boat, we do have a winner in our bid to rename the search company's not-so-exact...
Here’s your exclusive insider look of SMX West
TL;DR: Here’s my epic 3,000-word preview of all the sessions, speakers and networking you’ll experience at SMX West. Read a little or...
Facebook starts testing ads in search results
The test inventory will be available in Facebook and Marketplace search results....
Google Lens goes live for search on iOS: We tested it out
Now that Lens is no longer buried in Google Photos we'll see more rapid adoption of visual search....
How 3 SEO strategies built today’s eCommerce giants
Learn how third-party sellers, backlinks and a clearly defined niche can leverage SEO opportunities....
Human vs machine intelligence: how to win when ‘duplicate’ content is unique
As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans: common...
What’s a CDP? Does your company need one?
Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution —...
Report: Google PLA antitrust remedy turning comparison engines into agencies
Google shopping competitors now 32 percent of results in UK, Germany, France....
85% of consumers disregard local reviews more than 3 months old
For those under 55, the majority of review consumption now occurs on smartphones....
Google Maps’ ‘For You’ tab comes to iPhones and a whole lot more countries
The personalized recommendations tool will be available in 130 countries on Android and 40 on iOS devices....
Google Search Console AMP enhancement report to combine issue types
Beware, Google is making some changes to the AMP report - this is what you need to be on the look out...
How do you optimize for Google Discover?
Brands will need to focus more on the quality of the content they produce as well as its audience...
Massive fake review attack has big impact on small businesses
Business owners and Google product experts could not easily find all the businesses impacted during the recent attack because the profiles...
AI in action
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of...
Google to redirect old Search Console reports to new ones Dec. 13
It's time to get acquainted with the new Google Search Console...