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How does geotagging photos affect local SEO? A 10-week study reveals surprising effects on 'near me' vs city-based Google ranking.
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Super Early Bird rates fly away March 29... don't miss out on the best price available.
Want Google Ads to focus on your most valuable conversions? Maximize Conversion Value bidding might be the answer.
Learn how to use Screaming Frog, ChatGPT, and Relume to create visualization charts and build a hierarchical navigation menu with wireframes.
Bread and butter SEO tactics aren't optional anymore. They’re essential. Here's why and how to thrive in an AI-driven world.
Navigate the year with AI. From automating tasks and optimizing SEO to building authentic client connections and increasing visibility.
Now AI Overviews are available in Germany, Belgium, Ireland, Italy, Austria, Poland, Portugal, Spain and Switzerland.
In a newly published profile, Google's Head of Search Elizabeth Reid also said the Google search bar will become less prominent over time.
How does geotagging photos affect local SEO? A 10-week study reveals surprising effects on 'near me' vs city-based Google ranking.
There seems to be an issue with phone numbers preventing you from creating new business profiles and also phone numbers being removed from some existing business profiles.
Learn six AI search players to watch (Google AI Overviews, ChatGPT search, and beyond), how they source content, and what it means for SEO.
For the first hour or so, the invites to try out AI Mode from Google did not work - but now it does.
You can expect some of your current and old reports to change when this update happens.
SEO isn’t just about tactics – it’s about setting the right goals, crafting a strategic vision, and executing a clear plan.
From TikTok to Reddit, Gen Z is redefining how search works. Here’s why social search is winning and what it means for brands.
Are you unknowingly bidding against yourself on Google Ads? Learn how to stop wasting your budget on uncontested paid search ads.
Google will however keep working to reward content creators; but not all deserve to rank well at this point.
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Google Performance Max now shows which search terms are triggering ads, allowing negative keywords to be added directly from the Search Terms report.
Equip your browser with these PPC-focused Chrome extensions to track smarter, tweak faster, and win bigger.
Boost your search visibility by working on a total search strategy that connects you with audiences on TikTok, Pinterest, Reddit and more.
What do top-performing landing pages have in common? Find out in this guide featuring high-converting examples and actionable design strategies.
Now you can programmatically get access to the 24-hour search performance data from the Search Console API.
Discover how Google's new AI mode impacts search results, citations, and visibility –plus key insights for SEO and marketing.
Google once again confirms user interactions play a role in ranking and indexing, especially if users don't click on pages in search results.
Fabrice Canel confirmed that Microsoft does use schema markup to help its LLMs learn and understand.
SEO in 2025 feels confusing, but smart strategies still win. Learn proven tactics to stay visible in search and drive results.
Reddit’s search dominance is growing. Here’s how to harness its SEO potential effectively to boost visibility.
Are you a Meta-first advertiser who is eyeing Google Ads? Learn when, why, and how to diversify your PPC strategy for maximum growth.
Whether you're building campaigns in-house or guiding client strategies, one thing is clear: consumer expectations are changing fast.
Prepare for the future of search by blending GEO and SEO strategies to improve retrievability and brand recognition.
Homepages have long been considered the most crucial page. However, when it comes to AI Overviews, only 0.5% of citations link to homepages.
This is for advertisers in the EEA, UK, and Switzerland. Failure to comply by May 5 could disrupt campaign performance and data tracking.
Detailed Demographics in Google Ads is a powerful way to refine audience targeting, enhance campaign performance, and avoid wasted ad spend.
Drive sustainable Google Ads growth by shifting from short-term wins to LTV-focused strategies that boost long-term growth and profitability.
Excelling at PPC involves more than just campaign management. Stand out, communicate effectively, and take extreme ownership of your success.
Why Positionless Marketing embodies Deming’s philosophy of efficiency and innovation.
Advertisers now have more granular control over their demand generation campaigns, but reporting limitations remain a challenge.
Users report seeing search pages dominated by ads with minimal organic content.
So much for Google telling publishers they are prioritizing linking out to external sites.
This was initially available to only 10,000 trusted testers in December, and now Microsoft is opening it up to everyone.