SearchCap: Google Search Console, negative SEO & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Webinar: Close the Online/Offline Data Gap with AI-driven Call Intelligence
With mobile search and voice interactions on the rise, it’s more important than ever to make phone calls a critical part of your data-driven...
How to be proactive and prevent a negative SEO campaign — Part 3
There is no such thing as being negative SEO-proof, says contributor Joe Sinkwitz. All you can do is take steps to lessen the probability of...
Google Search Console Search Analytics API now gives you 25,000 rows per request
Get more from Google faster with some changes to the Google Search Analytics...
Search in Pics: Panda keyboard, Google Japan furniture & SEOs visit Google Zurich office
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies,...
SearchCap: Google hotel ads, Bing testing icon, reviews impact ranking & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Google Posts adds ‘call now’ button
The new option within Google My Business lets you include your phone number as a call to...
Google brings Hotel Ads into the Google Ads platform, updates feed management hub
A new Hotel Ads campaign type is currently in beta....
Google shows ‘People also search for’ suggestions in ad results, too
The feature has been showing in paid search results for several...
Do Google reviews impact local ranking?
Based on her research, contributor Joy Hawkins thinks reviews may play some part in how a local page ranks. Here is a case study that shows her...
Ex-Googler John Giannandrea takes charge of Siri
Apple has merged Siri and its machine learning groups under Giannandrea’s leadership....
Bing is testing an ‘open in new window’ icon in the search results
While you can set your search settings to open all search results in a new window, Bing is testing an icon that lets you do that for each...
SearchCap: Pitch SMX East, YouTube news, bad PPC numbers & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
PPC’s #fakenews: 9 ways bad numbers might look good
Did you know it’s super-easy to fake your way to seemingly good PPC performance? Contributor Andreas Reiffen shares multiple ways to arm...
Account-Based Marketing Tools: A Marketer’s Guide — New report from MarTech Today
Account-based marketing (ABM) has been used by B2B marketers for well over a decade. But rapid advances in the sophistication and accessibility...
Improving the customer experience means getting search right
As consumers search from more places than ever before, it's vital that marketers deliver experiences that perform. Contributor Jim Yu shares...
YouTube aims to show more authoritative search results around news topics
Google to provide more sources and context on breaking news-related searches in...
Want to speak at SMX East? Here’s how
To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target...
SearchCap: SMX East agenda, Google Marketing Live recaps, Bing Ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Check out the new SMX East agenda
Now more than ever, it’s important to stay on top of the latest changes in search marketing. Whether you’re looking to optimize your...
