How to optimize B2B PPC spend when budgets and confidence are low
Stretch your budget by trimming underperforming keywords, adopting value‑based bidding, and testing emerging channels for better B2B results.
3 SEO priorities to win organic traffic in 2025
With AI interfaces eating search real estate, learn where organic clicks are still happening and how to get them before the window narrows.
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How to use CRM data to inform and grow your PPC campaigns
Tap your CRM’s hidden insights. Cluster audiences, craft persona-driven ad copy, and optimize site content to boost paid media results.
Google Ads expands Checkout on Merchant to Demand Gen campaigns
Google's expanded feature brings streamlined purchasing to Demand Gen campaigns on YouTube, potentially increasing conversion rate.
YouTube is testing AI Overviews in its search results
YouTube's AI Overviews test could reshape how users find videos. Will it boost discovery or cut into views for creators and brands?
ChatGPT with ads: ‘Free-user monetization’ coming in 2026?
OpenAI CEO Sam Altman has previously said he hates ads and he was concerned about products that manipulate the truth to suit advertisers.
Meta rolls out ads globally on Threads feed
Advertisers will be able to reach the 300 million monthly active Thread users with Meta's targeting capabilities.
Google Ads API v17 is going away soon
Google Ads API v17 will stop working on June 4 - make sure to upgrade now to avoid disruptions.
Google asserts ownership of all advertiser assets in Local Services Ads
Google’s new LSA terms give it rights to analyze call data – including sensitive client info. Learn how this could impact YMYL industries.
How to automate your Google Ads workflow with the ChatGPT API
Stop copy‑pasting prompts. Plug GPT‑4o into Google Apps Script, Sheets, and more to run account‑wide performance reviews automatically.
Domain extensions and SEO: What you need to know
Understand how TLDs, ccTLDs, and branded domains influence rankings, trust, international reach, and more.
Shopify’s checkout overhaul means it’s time to migrate your Google Tags
Shopify is phasing out legacy Google tag setups. Merchants need to migrate to the Google & YouTube app to maintain accurate tracking.
Google Ads introduces tree table views for enhanced reporting
Google Ads' new Tree Table Views transform data tables into hierarchical layouts to visualize relationships between campaign elements.
Google’s new Demand Gen channel controls available in beta
Channel controls for Demand Gen lets you precisely target YouTube Shorts, Gmail and other visual platforms, with detailed reporting.
Google scraps new cookie prompt in Chrome
Google's decision to maintain third-party cookies without a new consent prompt exposes limitations in its Privacy Sandbox alternatives.
Google Ads made simple: Using life events for audience targeting
Learn all about Life Events segments, how they let you target users experiencing major life transitions, implementation tips, and more.
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Don't miss your chance to connect with search marketers from some of the most iconic companies on the planet.
How to choose the best AI visibility tool
Need a way to track AI rankings? Learn what to look for when choosing among the dozens of new AI visibility tools on the market.
3 SEO priorities to win organic traffic in 2025
With AI interfaces eating search real estate, learn where organic clicks are still happening and how to get them before the window narrows.
What’s under the hood matters more than ever for SEO success
Your content deserves a foundation built for speed, scale, and search.
Google Ad spend continues to outpace traffic volume: Report
Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, Tinuiti reports.
ChatGPT search has 41 million average monthly users in EU
While ChatGPT Search grew from 11.2 million to 41.3 million "recipients," it is still dwarfed by Google Search.
ChatGPT releases Memory with Search
ChatGPT search can now rewrite your prompts based on the memories you have saved and insights from your past chat history.
Video Previews come to Google Business Profile verification
This will let you review your video verification video before you submit it.
The complete guide to high-impact educational video content
Everything you need to know when creating and launching educational videos – strategy, tools, SEO, promotion, performance insights, and more.
How to use YouTube Shorts to drive sustained growth, engagement
More than virality, YouTube Shorts drives lasting impact. Stand out with platform-specific tactics TikTok and Reels can’t match.
Google Ads to show ads in the top ads position, also in the bottom ads position
Google said it updated its unfair advantage policy to allow for this and says this is not considered double serving.
DOJ unveils plan to end Google’s illegal search monopoly
The DOJ’s proposed Google breakup targets Search, Chrome, and ads to boost competition. Here's everything you need to know.
New data: Google AI Overviews are hurting click-through rates
Google’s AI Overviews are significantly decreasing clicks to traditional organic listings, especially for non-branded, informational queries.
Meta tags for SEO: What you need to know
Meta tags are levers of control – not just code. Use them to boost visibility, drive clicks, and shape how AI sees your content.
How to build a predictable lead gen system with digital ads
Take control of your pipeline with a strategy built on data, testing, and real insights into your audience’s needs and behaviors.
Amazon advertising match types: What you need to know
Learn how Amazon ads match types shape your ad success – and how to use them to cut waste, boost rankings, and drive real results.
U.S. search ad revenues surged to $102.9 billion in 2024
Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.
The best affiliate networks by need and use case
Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and real-world insights.
The ROAS illusion: Rethinking what Google Ads success looks like
ROAS doesn’t equal profit. Learn the metrics that actually tell you if your ads are working – and how to implement them in your strategy.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Google Ads API v19.1 adds new Demand Gen, video campaigns features
New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library upgrade.
Google Search boss: AI Overviews boost click quality
Google's Elizabeth Reid says AI Overviews drive 'higher-quality clicks' as many publishers watch organic traffic decline.
Court: Google’s illegal ad tech monopoly harmed the open web
Judge rules Google maintained an illegal ad tech monopoly through anticompetitive practices that 'substantially harmed' users and publishers.
Google Analytics 4 fixes data gaps, now flags issues early
Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection.
Search behavior, decoded: What platform preference really tells us
Learn how mindset, emotion, and behavior shape platform choice and how to build content strategies that meet them there.