Testing Meta’s AI-powered Advantage+ targeting: What we learned and what to expect
Meta's Advantage+ targeting offers cost-effective leads but may require thorough filtering. Find out how to strike the right balance.
Impact of the Google September 2023 helpful content was big for the SEO industry
Overall, the tools did not show as much volatility with the helpful content update than it did with core updates - but this was a big update.
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LinkedIn unveils AI-powered tool that can create optimized ads in minutes
Accelerate campaign is a new feature designed to help marketers create optimized ads in under five minutes.
Your SEO guide to finding and fixing broken internal links
Understand the impact of broken internal links on SEO and user experience and learn tips and tools to find and fix them effectively.
How to survive and thrive in a Google helpful content world
Was your website impacted by Google's latest helpful content update? Learn how to assess, adapt and recover with these top seven tips.
Meta’s first generative AI-powered tools for advertisers are here
Background Generation, Image Expansion and Text Variation are now available in alpha on Meta Ads Manager.
Top 5 ways to stay up to date on paid search trends
Stay on top of crucial updates in paid search. Discover five effective ways to stay informed about the latest trends and changes.
Omnichannel loyalty: Crafting a seamless customer experience
Learn how your brand can thrive by embracing this strategy.
Expert tips for a productive and balanced team
This webinar will be a game-changer in the realm of resource management.
Google search antitrust trial updates: Everything you need to know (so far)
The landmark court case brought by the US Justice Department could spell huge changes for Google and the future of the Internet.
Impact of the Google September 2023 helpful content was big for the SEO industry
Overall, the tools did not show as much volatility with the helpful content update than it did with core updates - but this was a big update.
How SEOs can detect and address user data leaks
Discover the hidden dangers of user data exposure and why SEOs play a crucial role in data safeguarding and privacy protection.
6 Microsoft Audience Ads product updates
The latest product developments aim to help advertisers create more engaging campaigns that serve higher-value audiences.
Fashion ecommerce: How to analyze search demand and forecast trends
Here's how a holistic, search data-led approach can help fashion ecommerce brands boost value creation and SEO impact.
Offline conversion tracking to boost lead gen strategies
Find out when and how to incorporate offline conversion tracking effectively and learn from lead gen success stories.
SMX® - Search Marketing Expo & Conference series
Sneak peek: 3 generative AI keynotes from ESPN, Search Engine Land, and Optmyzr
Attend SMX, online November 14-15, for free!
3 key trends reshaping YouTube marketing today
Here's the lowdown on AI-generated content, community building and multi-language audio in the world's largest video-sharing platform.
Webinar: Advanced Google Performance Max strategies
Paid search experts unveil what you need to take your business above and beyond the competition.
TikTok set to trial ad-free subscription for $4.99
The social platform, which generates the majority of its income from ad revenue, is reportedly keen to diversify where its money comes from.
Microsoft CEO: AI will make Google more dominant
Despite investing $100 billion in Bing, the search engine simply can't compete with Google due to its monopoly position, says Satya Nadella.
Reddit unveils Ads Manager updates for improved community targeting
The enhanced audience insights can help advertisers to strategically plan and execute their campaigns more effectively.
YouTube rolls out new audience insight tools
The platform now provides clarity on membership cancellation, and can compare new and returning viewer data.
X (Twitter) partners with Google Ad Manager
The social platform has decided to outsource the sale of some of its ad space following a 59% decline in ad revenue.
How out-of-order ad promotion works on Google Search
Learn how Google's out-of-order ad promotion in search auctions impacts ad positioning and advertisers' strategies.
How to do a quick SEO accessibility check
Explore 10 accessibility elements that ensure inclusivity for all users while influencing your site's search visibility.
Microsoft blames Google for Apple rejecting offer to buy Bing
Microsoft boss Mikhail Parakhin claims that despite offering more money than Google, the company was still turned down by Apple.
Reddit is removing the ability to opt-out of ad personalization
Reddit won't be serving more ads as a result, but users can expect to see ads that are more relevant.
TikTok launches AI-powered creative assistant to streamline ad creation process
The tool leverages TikTok creative insights to offer data-led suggestions that could improve your campaign's performance.
YouTube rolls out video view campaigns globally
VVCs help advertisers achieve 40% more views on average than in-stream skippable CPV campaigns, according to Google.
5 useful GA4 dashboards for local SEO
Wondering where to go in GA4 to gather local SEO insights? These dashboards are key to developing an effective strategy.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
3 tips for boosting sales with paid search promos and discounts
Learn three ways to use promotions and discounts in paid search to help you boost sales and capitalize on the holiday rush.
How to recover from the Google rich results shake-up
Learn the far-reaching consequences of Google's changes to HowTo and FAQ rich results and actionable steps to get back on track.
Google introduces Google-Extended to let you block Bard, Vertex AI via robots.txt
You can now prevent Bard and VertexAI from from accessing your website, or parts of it, by blocking Google-Extended in robots.txt.
Google Search Generative Experience adds About this result feature
Google will soon add the About this result feature for individual links that are included in SGE responses.
$84 billion of ad spend lost due to ad fraud in 2023
This figure is expected to rise to $172 billion by 2028, according to Juniper Research.
Why it’s time to reevaluate your match type and bidding strategy
Exact match types outperform broad match types for most accounts, according to a new study by Optmyzr.
Understanding explicit vs. implicit searches: The key to dominating local SEO
Here's how understanding the nuances between these search types can elevate your local search strategy and help drive better leads.
What to do when performance tanks in PPC
Is your PPC performing poorly? Learn how to troubleshoot and turn things around with practical strategies and checkpoints.
How to communicate Google core updates to executives
Take control of the conversation and drive your SEO strategy forward with proactive communication during Google updates.
Google September 2023 helpful content is now done rolling out
This update kicked off on September 14 and took 14 days to roll out.