Google AI Mode rolling out to second batch of users now
For the first hour or so, the invites to try out AI Mode from Google did not work - but now it does.
Google adds Search Terms visibility to Performance Max campaigns
Google Performance Max now shows which search terms are triggering ads, allowing negative keywords to be added directly from the Search Terms report.
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Google Merchant Center to align click reporting with Google Ads
You can expect some of your current and old reports to change when this update happens.
SEO execution: Understanding goals, strategy, and planning
SEO isn’t just about tactics – it’s about setting the right goals, crafting a strategic vision, and executing a clear plan.
Social search is Gen Z’s Google: Are you visible where it matters?
From TikTok to Reddit, Gen Z is redefining how search works. Here’s why social search is winning and what it means for brands.
Are you wasting your Google Ads budget bidding against yourself?
Are you unknowingly bidding against yourself on Google Ads? Learn how to stop wasting your budget on uncontested paid search ads.
Google: Not all sites will fully recover with future core algorithm updates
Google will however keep working to reward content creators; but not all deserve to rank well at this point.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Google adds Search Terms visibility to Performance Max campaigns
Google Performance Max now shows which search terms are triggering ads, allowing negative keywords to be added directly from the Search Terms report.
6 free Chrome extensions for PPC
Equip your browser with these PPC-focused Chrome extensions to track smarter, tweak faster, and win bigger.
Beyond Google: How to put a total search strategy together
Boost your search visibility by working on a total search strategy that connects you with audiences on TikTok, Pinterest, Reddit and more.
Templates, tactics, and tips from 1,000 high-converting pages
What do top-performing landing pages have in common? Find out in this guide featuring high-converting examples and actionable design strategies.
Google Search Console API gains 24-hour hourly data for past 8 days coming soon
Now you can programmatically get access to the 24-hour search performance data from the Search Console API.
Google’s AI Mode: Here’s what matters for SEOs and marketers
Discover how Google's new AI mode impacts search results, citations, and visibility –plus key insights for SEO and marketing.
Google may remove your page from search if users don’t interact with it
Google once again confirms user interactions play a role in ranking and indexing, especially if users don't click on pages in search results.
Microsoft Bing/Copilot use schema for its LLMs
Fabrice Canel confirmed that Microsoft does use schema markup to help its LLMs learn and understand.
SEO priorities for 2025: Your guide to search success
SEO in 2025 feels confusing, but smart strategies still win. Learn proven tactics to stay visible in search and drive results.
Reddit SEO: Everything you need to know
Reddit’s search dominance is growing. Here’s how to harness its SEO potential effectively to boost visibility.
How to expand from Meta Ads into Google Ads
Are you a Meta-first advertiser who is eyeing Google Ads? Learn when, why, and how to diversify your PPC strategy for maximum growth.
What today’s consumers expect — and how marketers should respond
Whether you're building campaigns in-house or guiding client strategies, one thing is clear: consumer expectations are changing fast.
How to integrate GEO with SEO
Prepare for the future of search by blending GEO and SEO strategies to improve retrievability and brand recognition.
82% of Google AI Overviews citations come from deep pages: Report
Homepages have long been considered the most crucial page. However, when it comes to AI Overviews, only 0.5% of citations link to homepages.
Microsoft to enforce consent compliance for advertisers
This is for advertisers in the EEA, UK, and Switzerland. Failure to comply by May 5 could disrupt campaign performance and data tracking.
Detailed demographics in Google Ads: Targeting with precision
Detailed Demographics in Google Ads is a powerful way to refine audience targeting, enhance campaign performance, and avoid wasted ad spend.
How to optimize for ROAS in Google Ads using LTV insights
Drive sustainable Google Ads growth by shifting from short-term wins to LTV-focused strategies that boost long-term growth and profitability.
7 power moves to accelerate your PPC career
Excelling at PPC involves more than just campaign management. Stand out, communicate effectively, and take extreme ownership of your success.
How Deming’s 14 principles provide the foundation for Positionless Marketing
Why Positionless Marketing embodies Deming’s philosophy of efficiency and innovation.
Google Ads rolls out channel control for Demand Gen campaigns
Advertisers now have more granular control over their demand generation campaigns, but reporting limitations remain a challenge.
Bing pushes ad-heavy search results with 7+ sponsored listings
Users report seeing search pages dominated by ads with minimal organic content.
Google AI Overviews caught linking back to its own search results
So much for Google telling publishers they are prioritizing linking out to external sites.
Bing Webmaster Tools Copilot feature now available to all users
This was initially available to only 10,000 trusted testers in December, and now Microsoft is opening it up to everyone.
Bing Webmaster Tools Search Performance reports gains comparisons
You can now compare clicks, impressions, CTR, keywords, and pages across dates in the performance reports.
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4 SEO practices with diminishing returns
Some SEO tactics work – until they don’t. Learn which ones lose value over time and how to optimize smarter.
Bluesky for PPC: What you need to know
Bluesky's rapid growth is gaining attention — but with no ads yet, what does it mean for PPC? Learn how to prepare for future opportunities.
How to use Google Search Console for keyword research
Hidden keywords, overlooked rankings, and content gaps – Google Search Console reveals it all. Here’s how.
Generative AI use surging among consumers for online shopping: Report
Compared to non-AI traffic sources, users engage more, view more pages, and bounce at lower rates – but they are also less likely to convert.
Reddit adds Hide option for ads across platform
New Reddit feature lets users block specific advertisers from their feeds for at least a year, giving users control over their ad experience.
Microsoft Tests Local Business tags on Bing Search Ads
The Local business tag appears within sponsored search results. It is part of a broader test of blue-labeled tags in Bing advertising.
The new SEO imperative: Building your brand
Boost your SEO with brand building across platforms. Learn to increase visibility, track key KPIs, and work with PPC for better results.
Refreshing content: How to update old content to drive new traffic
Don’t let good content go to waste. Here’s why refreshing old blog posts and pages is key to staying relevant and driving organic traffic.