TikTok advertising: A comprehensive guide
Step up your advertising game with insights on TikTok’s unique ad formats and best practices for connecting with its vibrant community.
Google Ads scripts: Everything you need to know
Streamline campaign management with Google Ads scripts. Get insights, use cases, and practical tips for using automation to boost performance.
Get the newsletter search marketers rely on.
11 free Chrome extensions you need for SEO
Don’t rely solely on tools like Search Console or Screaming Frog. Diversify your toolset with these time-saving Chrome extensions.
PPC diagnostics: How to find and fix the root cause of low conversions
Uncover and fix 10 common causes of declining conversions, from budget limitations and weak landing pages to market and economic shifts.
2025 metrics that matter: How to future-proof your marketing
Learn 2025’s key metrics, trends, and strategies to future-proof your business and boost performance by up to 50%.
Your PPC guide to effective product category research
In-depth product category research helps you target the right audience, optimize keywords, and boost ROI. Here’s how to do it the right way.
Microsoft Clarity launches Google Ads integration
Microsoft Clarity's new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions.
How to select a CMS that powers SEO, personalization and growth
A CMS isn’t just about content. Selecting the right platform ensures better SEO, personalized experiences, and scalable infrastructure.
WhatsApp in Google Ads: Everything you need to know about Message Assets in 3 minutes
All there is to know about Google's feature enabling potential customers to initiate WhatsApp conversations directly from ads.
Why over-bidding on your brand could be hurting your bottom line
Uncover the truth about Google’s brand bidding recommendations. Optimize your paid and organic search efforts without losing revenue.
Optimize your PPC campaigns with AI
Discover how to create an AI feedback loop that enhances your PPC campaigns by using real-time data to drive smarter decisions.
PR for the algorithm age: 5 tips to pitch stories that rank and resonate
Bridge the gap between creative campaigns and journalistic needs with these proven PR outreach techniques.
Elon Musk eyes TikTok as Supreme Court decision nears
A TikTok acquisition by Elon Musk would create opportunities and risks for advertisers, as well as price concerns after his X track record.
Start 2025 strong with data-driven strategies for retail success
Discover how leading brands are using customer insights to optimize shopper journeys with actionable data.
8 best social media planning tools in 2025
The best social media planning tools are Semrush Social, Hootsuite, Buffer, SocialPilot, and Sprout Social.
Google Search faces new UK probe
UK antitrust regulator is investigating Google's 90% search market dominance, potentially reshaping how the company handles search rankings.
LTV:CAC explained: Why you shouldn’t rely on this KPI
LTV:CAC isn’t always the best metric for PPC. Avoid pitfalls that can lead to misguided budget decisions and overestimated profitability.
Amazon’s 2025 title policy update: Key changes and implementation guide
Amazon's title changes include restrictions on character length and keyword repetition, promoting concise, customer-focused listings.
Google Ads launches new promo code formats for Promotion Assets
Google Ads' new barcode and QR code promotion formats streamline how customers redeem offers across digital and physical touchpoints.
Supreme Court lets $7 billion Meta ad fraud case proceed
The class-action lawsuit against Meta could mean compensation for advertisers charged based on allegedly inflated reach numbers.
Google’s search market share drops below 90% for first time since 2015
In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.
How to tank your Google Ads account in 10 days
Think you can’t ruin your Google Ads account in record time? Think again. Explore 10 proven ways to waste your ad budget and fail fast.
What is an ad impression and why are they important to track?
An ad impression is counted each time your ad is shown to a user. Learn why they matter in this guide.
How to avoid 10 common SEO interview mistakes and land your next job
Prepare like a pro for SEO interviews. Learn how to convey your skills, answer questions effectively, and avoid common missteps.
Google quietly updated the News and Discover manual action policies
Google removed the adult-theme and artificial freshening sections and added a number of deceptive practices sections.
How to make a website for a small business
How to build a website for a small business: 1) Choose a platform, 2) Pick a domain, 3) Design your site
Make Google happy by optimizing your WordPress site’s images
Learn how image optimization can boost SEO, improve load times, and enhance user experience with practical tips and WordPress tools.
Paid search helps drive record-breaking $241.4 billion holiday season: Report
Paid search and mobile were the largest revenue drivers during the holiday season, while AI-powered tools emerged as a consumer favorite.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
The Getty-Shutterstock merger: A new era for image SEO and licensable content
Getty’s acquisition of Shutterstock could influence the future of creative assets. Learn its impact on SEO, content visibility and more.
B2B vs. B2C: Key differences & marketing tactics
Learn the differences between B2B and B2C to refine your marketing and drive more sales for your business.
Google Ads for SMBs: How to maximize paid search success
Are big-brand PPC strategies wasting your SMB’s ad budget? Learn techniques to boost ROI for small business advertising.
YouTube trends report reveals 7 significant shifts
Find out how YouTube’s massive user base and creator-driven trends are reshaping the landscape of digital marketing and pop culture.
Google search rankings correlate with ChatGPT mentions: study
Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don't seem to matter, new study finds.
Amazon opens advertising to other retailers
Amazon is allowing major retailers to use Amazon Advertising to run sponsored ads on their own websites.
57 insightful Facebook statistics for marketers in 2025
Almost 25% of marketers say Facebook has the best ROI of all social platforms. Here are more stats.
Microsoft expands retail media with two major ad offerings
Curate for Commerce and Sponsored Promotions by Brands (SPB) can help you reach shoppers across retail media networks.
Google Ads scripts: Everything you need to know
Streamline campaign management with Google Ads scripts. Get insights, use cases, and practical tips for using automation to boost performance.
Mobile-first indexing: Everything you need to know
Stay ahead with insights to enhance mobile performance, achieve content parity, and create a seamless user experience.
Google testing audio version of Google Discover named Daily Listen
This is a Search Labs experimental feature available on the Google App for iOS or Android.
Meta gave special content moderation treatment to top advertisers
Meta's 2023 implementation of 'guardrails' for high-spending advertisers raises concerns about fairness and transparency.