SEO
What to do if you’re negatively impacted by a major algorithm update
At SMX Advanced, Glenn Gabe shared how SEOs can address -- and prepare for -- major Google updates.
SEO
Why SEO must start with strategy, planning
Want to avoid spending a lot of time, resources and energy on SEO without results? Then you need an SEO strategy and plan.
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Content
21 ways to keep your marketing team productive
Looking for ways to improve your marketing team’s productivity? Here are some hacks and ways to build a culture that rewards productivity.
SEO
How Google creates knowledge panels
The influence of the Knowledge Graph is growing fast and should be included in your SEO strategy.
SEO
Core Web Vitals scores improving for top-ranked sites
New research looks at the top rankings for 500 keywords in Education, B2B Tech, Finance, and Retail.
Content
The latest jobs in search marketing
On the hunt for something new? Check out who's hiring in search marketing this week.
SEO
Why SEO must start with strategy, planning
Want to avoid spending a lot of time, resources and energy on SEO without results? Then you need an SEO strategy and plan.
Content
Virtual environment optimization (VEO) is coming. Ready for it?
Should you consider virtual optimization (VEO)? And what might optimizing a virtual environment look like? Find out here.
TikTok
TikTok commits to updating ad policies to better align with EU rules
The social media platform has made significant improvements to safety over the last year, but they still have a long way to go.
Twitter launching Branded Likes
The custom emojis were previously only available to large brands paying a premium.
SEO
Googlebot will crawl and index the first 15MB of content per page
Make sure the content you want Googlebot to crawl, index and ultimately rank is within the first 15MB of that page.
Twitter launches Campaign Planner
Twitter started testing the tool in 2021 and has now rolled it out to all managed advertisers.
NBCUniversal, Google competing to help Netflix deliver ad-based option
Exclusivity and data sharing are some of the considerations Netflix is examining for a lower priced ad-supported partnership.
Analytics & Conversion
Google Analytics 4: A guide to the Traffic Acquisition Report
Learn how to access traffic acquisition data in GA4 in a few easy clicks, then how to go deeper by slicing and dicing that data.
Content
Create campaign impact by reaching the Workday Consumer
Learn how to attract, convert and retain this new consumer.
Analytics & Conversion
Top 4 data challenges among agency clients
Be mindful of these potential pitfalls in a marketing landscape where data reigns king.
Social
Twitter testing Notes, a long-form content feature
Twitter's Notes lets you go beyond 280 characters and include photos, videos, GIFs and Tweets.
Social
Meta unveils new policy to fight fake reviews
Those that violate Meta's Community Feedback Policy could lose access to all of Meta's products or features temporarily or permanently.
Local
Google adds LGBTQ+ owned attribute to business profiles
These labels can help some businesses with visibility and potentially increase conversions.
SEO
Finding weird stuff (FWS) is part of SEO
While we certainly want a good process to keep SEO efforts moving forward, we must also not fully depend on tools to tell us what to do.
Microsoft
Microsoft launches Cash back promotions for product ads
The new program aims to increase clicks and conversions for online retailers - but at what cost?