Google Ads rolls out channel control for Demand Gen campaigns
Advertisers now have more granular control over their demand generation campaigns, but reporting limitations remain a challenge.
This is the first core update of 2025 and the first core update since December. It will take up to two weeks to roll out.
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Advertisers now have more granular control over their demand generation campaigns, but reporting limitations remain a challenge.
Users report seeing search pages dominated by ads with minimal organic content.
So much for Google telling publishers they are prioritizing linking out to external sites.
This was initially available to only 10,000 trusted testers in December, and now Microsoft is opening it up to everyone.
You can now compare clicks, impressions, CTR, keywords, and pages across dates in the performance reports.
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The Local business tag appears within sponsored search results. It is part of a broader test of blue-labeled tags in Bing advertising.
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This change will roll out to most devices except Android 9 or earlier (and some other devices).
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Google's ad review clarification reveals its dual approach of AI and human evaluation for detecting policy violations, empowering advertisers with some transparency.
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YouTube introduces creator-initiated requests and API automation to simplify sponsored content management.
This is the first core update of 2025 and the first core update since December. It will take up to two weeks to roll out.
Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional creative assets.
Google Analytics' is enhancing data transparency by adding percentage values to reports and introducing alerts for tracking issues.
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Updates include Manager Account Labels, expanded Shopping Ads capabilities, vertical video generation, and improved measurement tools.
Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level insights.
Meta is offering advertisers early access to ad system updates in return for integrating Google Analytics with their ad accounts.
Google is displaying the Price at Checkout in Shopping listings, enhancing transparency and helping shoppers avoid unexpected price changes.
Showing the date published and updated on the page can lead to Google displaying the wrong date, which can hurt your click-through rate.
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I read the news today, oh boy. AI search engines give wrong answers 60% of the time and often cite fabricated or broken URLs.