Good morning, Marketers, are you ready to “fall back” for daylight saving?

If, like me, you haven’t thought about it until now, just remember that it happens early Sunday morning here in the USA (the UK had theirs already). I looked up the origins of daylight saving time because I was certain there is some marketing aspect to it. Here’s what I found:

“Germany was the first to adopt daylight saving time on May 1, 1916, during World War I as a way to conserve fuel. The rest of Europe followed soon after. The United States didn’t adopt daylight saving time until March 19, 1918. It was unpopular and abolished after World War I,” wrote NBC Chicago. “On Feb. 9 ,1942, Franklin Roosevelt instituted a year-round daylight saving time, which he called ‘war time.’ This lasted until Sept. 30, 1945.”

In essence, no one liked daylight saving time, so they had to rebrand it to something people could get behind at the time. Classic marketers, right? We’re seeing a lot of rebrands around these parts nowadays. Facebook is trying to become Meta, and now Google My Business is telling us to call it Google Business Profile (see details in the story below). 

The lesson is that people still dislike daylight saving to this day, even with a rebrand. If you’re going to rebrand, you have to keep the target audience in mind.

Carolyn Lyden,
Director of Search Content

Google releases November 2021 spam update

The rollout for this Google search algorithm update will take about a week.

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Four new personas are changing how marketers reach and relate to customers, according to Microsoft Advertising

Luxury shoppers, digital nomads, empowered activists and self-care enthusiasts proliferated during the pandemic and may be here to stay.

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Webinar: Learn 3 ways to increase marketing velocity in 2022

Agility in business is nothing new. Businesses have always needed to be agile—experimenting, adapting, and changing—to succeed. But the difference today is the speed and scale of change required. Technologies are constantly evolving and customers, partners, and our own teams have new expectations and demands that need to be met. Learn why marketing velocity will be the new agility in 2022 and what that means for your organization. In this webinar, we’ll discuss three different ways to increase marketing velocity by focusing on optimizing and becoming more agile in your approach.

Reserve your seat.

Google to add page experience ranking signals to desktop search in February 2022

The rollout will be complete by the end of March 2022.

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Google My Business now known as Google Business Profile as Google migrates features to Maps and Search

Google is also rolling out more support for managing your business profile directly in Google Search and Maps.

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Expanded text ads are disappearing: Don’t disappear with them

With a little less than eight months until the change becomes effective, there is plenty of time to make sure that your Google Ads accounts are in tip-top shape.

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Destination mismatch: Advertisers are reporting another potential Google Ads glitch

Google is already aware of the issue and investigating it, but it’s more important than ever to keep clients in the loop as Cyber Week approaches.

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Next week: Actionable tactics to face critical search marketing challenges

Join us online this coming Tuesday and Wednesday, November 9-10, for SMX — for an all-new program from the Search Engine Land experts that explores the actionable tactics you need to know now to tackle the challenges you’re facing today… and strategies and knowledge that will prepare you for what’s coming next in search.

Register for only $289

Phishing scams in Google Ads led searchers to fake crypto wallets

Those who were duped lost over half a million dollars by cryptocurrency scammers.

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From MarTech

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