Good morning, Marketers, it’s that time of year again.

As the holiday season is upon us, many people will be taking time off, celebrating with family and friends, and resting up for 2022. For others this is the busy season where they are prepping, making, packaging, and shipping.

Either way, sometimes the marketing gets put on the backburner or put on “set it and forget it” mode. This is just a reminder to either set a designated person or automated alerts to let you know when things don’t go 100% to plan.

There’s nothing more frustrating on the customer’s end when an email goes out with discount codes that don’t work, click a social media product ad that takes you to the home page, or click a website page link that goes to a 404.

Test everything before you get too busy or before you take a holiday vacation! And then go have an amazing rest of the year.

P.S. SMX Next is today! If you haven’t signed up yet, there’s still time. Check out the agenda here. I hope to see you there.

Carolyn Lyden,
Director of Search Content


Analytics & conversion

What digital marketers should know about Google Analytics 4

Data is collected differently, stored differently, and even visualized differently. All of this change can be frustrating, but GA4 is quite a bit more advanced than the previous version.


Google’s local rebrand prompts SMB support amid antitrust lawsuits, says local SEO expert

If you work with SMBs and they received the notification, there's a chance they may be worried about how laws and resulting changes will affect their businesses.

PPC campaign launch checklist

Launching and managing a successful campaign takes time and planning. This primer from MoreVisibility will help orient you along the way. It covers audience and goals, channel selection and budget distribution, and campaign assets.

Get your copy now!


E-commerce SEO guide: New documentation from Google

The new guide from Google gives e-commerce SEOs documentation they can take to clients and stakeholders to get their recommendations implemented.



Search marketers should remember their power in the Google-SEO relationship

Google’s search engine, as a business, relies on us (in both SEO and PPC) participating in its business model.

Join us online today and tomorrow at SMX

Optimizing RSAs, the impact of page experience, embracing automation for PPC, and loads more… tackle these critical topics today and tomorrow at SMX.

Register for just $289


Three PPC targeting tactics that power every stage of the funnel

"You can make any channel work for you depending on who your prospects are and which channels they use and which targeting options are available across all channels."


  • New feature alert. According to Patrick Garde on Twitter, Google Ads Keyword Planner has a new column: “YoY change.” Last month, “Three month change” column was added.
  • What people are saying in reviews. New data from SterlingSky shows that, of over 500 reviews assessed, most searchers talk about business owners, staff, facilities, and services. If any of yours fall short, now’s the time to clean up your act!
  • What’s the deal with AMP? “Some of our customers have tested moving away from AMP. There were no detectable negative impacts on search performance,” tweeted Will Critchlow CEO at SearchPilot.

From MarTech