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Good morning, Marketers, it’s that time of year again.
As the holiday season is upon us, many people will be taking time off, celebrating with family and friends, and resting up for 2022. For others this is the busy season where they are prepping, making, packaging, and shipping.
Either way, sometimes the marketing gets put on the backburner or put on “set it and forget it” mode. This is just a reminder to either set a designated person or automated alerts to let you know when things don’t go 100% to plan.
There’s nothing more frustrating on the customer’s end when an email goes out with discount codes that don’t work, click a social media product ad that takes you to the home page, or click a website page link that goes to a 404.
Test everything before you get too busy or before you take a holiday vacation! And then go have an amazing rest of the year.
P.S. SMX Next is today! If you haven’t signed up yet, there’s still time. Check out the agenda here. I hope to see you there.
Carolyn Lyden,
Director of Search Content
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