Good morning, Marketers, do you feel more distracted than ever?

Being in search marketing you should be used to all the distractions, it is part of your job.  Rankings are always changing, Google is always releasing new features both on the paid and organic side. You can be in the middle of a big client presentation and then Google drops a core update and everything needs to be reevaluated.  

How does one stay focused on the end game when you have all of these distractions happening on a weekly, if not, daily basis? When you embrace these changes, these distractions, as being part of your job, then you can use these distractions to your advantage. Your focus should be on the larger picture, but that picture is painted with all these distractions that you see across the week and month of client work. 

Oh and good luck planning that vacation – I bet Google will drop something new when you set your away message.

Barry Schwartz,
Distraction reporter

9 ways to level up your search marketing career

Leveling up your career -- regardless of how you decide to advance it, is all about becoming a strategic leader.

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Google Keyword Planner Tool gains year-over-year, 3-month change and trends data

The platform is making more data available that you can use to make informed decisions about your search campaigns.

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SEO market overview

SEO remains the stalwart mainstay of digital marketing, driving as many as 22% of all website visits. But its practice has become more complex and it involves more considerations than SEOs enjoyed in the “ten blue links” era. Today, SEO includes everything from content marketing to user experience. This 76-page report reviews the market for SEO platforms, plus the latest trends, opportunities, challenges, and vendor profiles.

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Yelp’s new home feed looks like a certain popular social media app

The new feed shows users Popular Dishes and Yelp Connect posts based on physical proximity to the business, the popularity of a dish in reviews and the recency of the content.

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Pricing, deals, and checkout features now live in Microsoft Bing Shopping

These new features enhance the experience for shoppers who want to be able to compare prices, get the best deals, and know what's trending -- all in a single interface. For retailers, it's easy to participate in with feed-based Merchant Center integrations.

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Continuing today: Expert-led search marketing training, streamed right to your computer

Join us online today at SMX to unlock over 70 live and on-demand sessions, keynotes, Q&As, and more.

Register for just $289

The onus of diversity should not fall to Black marketers

Keys to diversity and inclusion in our industry include mentorship and promotion of Black search marketers

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  • Beware of desktop intrusive interstitials. With the page experience update coming to Google’s desktop search results, you need to not forget that intrusive interstitials will be factored in for desktop sites.  This was only a mobile factor up until now but in February 2022, it will become a desktop factor.
  • Author bylines and original reporting. Matt Rogerson, the Director of public policy at Guardian Media Group, posted an interesting and revealing Twitter thread dissecting why he believes the claims from The Sun and Mail Online about Google Search mistreating them, are false. He then spent time going through why Google does not rank them well – and it might be heavily around author bylines and original research.
  • Quality deserves indexing. Ever wonder why some pages drop in and out of the Google Search index?  John Mueller of Google said normally that means the pages are not high quality enough to stay in Google’s index, something we’ve called being on the edge of indexing. Don’t be on edge of indexing or quality – make your pages better.
    Machines writing content. For the past four years some Googlers have been saying that machine written content might not be against Google’s guidelines.  Well, Google said it again, one day Google may treat machine written content on the same level as human written content.  And instead of looking at who or what wrote that content, Google would just look to see if the content is quality, useful and awesome.

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