Good morning, Marketers, do you feel more distracted than ever?
Being in search marketing you should be used to all the distractions, it is part of your job. Rankings are always changing, Google is always releasing new features both on the paid and organic side. You can be in the middle of a big client presentation and then Google drops a core update and everything needs to be reevaluated.
How does one stay focused on the end game when you have all of these distractions happening on a weekly, if not, daily basis? When you embrace these changes, these distractions, as being part of your job, then you can use these distractions to your advantage. Your focus should be on the larger picture, but that picture is painted with all these distractions that you see across the week and month of client work.
Oh and good luck planning that vacation – I bet Google will drop something new when you set your away message.
Barry Schwartz,
Distraction reporter
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