Good morning, Marketers, on this day, 26 years ago, ABC’s “World News Now” became the first TV program to be broadcast live over the internet.

The show was simulcast daily for a six-month trial period using video conferencing software. I don’t even want to imagine what the quality of the stream must’ve been like.

At the time, few might have appreciated the significance of that first live stream. Fast forwarding a quarter century, to the height of the pandemic in the U.S., streaming has become a way of life —  from the rise of remote work to streaming platforms like Netflix to user-generated content like the kind that can be found on YouTube and TikTok, we now depend on this technology to help us do our jobs, keep us entertained and, of course, market our brands. It has even enabled professional development as classes and industry conferences, such as our own SMX, went virtual last year.

The upcoming holiday is all about gratitude and this is one technology that I think many of us can be truly thankful for.

George Nguyen,
Editor

SEO

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PPC

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SEO remains the stalwart mainstay of digital marketing, driving as many as 22% of all website visits. But its practice has become more complex and it involves more considerations than SEOs enjoyed in the “ten blue links” era. Today, SEO includes everything from content marketing to user experience. This 76-page report reviews the market for SEO platforms, plus the latest trends, opportunities, challenges, and vendor profiles.

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Google Ads

Campaign creation, search trends and performance insights explanations arrive on Google Ads mobile app

The new mobile app features can be used to identify emerging trends and act on them from anywhere.

SEO

Core Web Vitals: SEOs look back and shrug; Thursday’s daily brief

Plus, retailers will lose half of sales on backordered items unless they compensate with experience, according to Forrester.

SMX Build: Free one-day intensive for serious SEOs

If you’re an SEO craving cutting-edge tactics that move the needle, you won’t want to miss SMX Build: SEO for Developers — a FREE one-day training intensive that explores the tools, testing, tactics, and strategies advanced SEOs need to know.

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Ecommerce

In 2022, retailers will lose half of sales on backordered items unless they compensate with experience, according to Forrester

The research company’s 2022 consumer and customer experience predictions highlight pandemic-related issues and evolving consumer sentiment.

Shorts

• Google: We don’t hold grudges for technical issues. “There’s no ‘grudge for technical issues’ in our systems,” Google’s John Mueller tweeted, “Once things are back, it’s all the same.”
• Livestream shopping on Twitter. On November 28, Walmart will be the first retailer to test Twitter’s new livestream shopping functionality. Twitter has tested numerous shopping features over the years, but none of them have made it a shopping destination — it seems unlikely that livestream shopping will change that.
• I’m sorry, we haven’t been introduced. Last year, Google introduced a mascot for GoogleBot, but the company didn’t give us an official name. Now, thanks to Myriam Jessier and some telling alt text, we know its name is Crawley.

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