Good morning, Marketers, did you know you can Google vendors to buy backlinks from?

This may surprise you as doing so is against Google’s guidelines, so why would it show such a thing? And, why would it allow you to run ads selling backlinks? I even saw one ad that read “Buy Backlinks (White Hat)” — whatever that means.

One might argue that since Google serves results for buying backlinks, it implicitly endorses doing so, which is not the case. Those results aren’t endorsements in the same way that Google isn’t endorsing the countless listings it serves every minute.

Google does remove content from the search results in a few instances: to comply with laws and to protect personal content, like medical information. This is why things that search marketers and users may disagree with, like antisemitic memes, may still show in the results. It’s a careful balancing act that Google must perform to protect users and itself.

George Nguyen,

You can now link Google Analytics 4 to Google Search Console

The ability to associate GA4 and GSC properties gives SEOs more time to assess GA4’s capabilities ahead of the eventual deprecation of Universal Analytics.

Read More

3 do’s and don’ts for attracting new clients

Search marketers share the strategies that have won them clients as well as the tactics that flopped.

Read More

How to effectively deliver the results of your work to clients

One of the most challenging aspects of providing SEO services is proving the value of your work to clients.

To address this problem, SE Ranking sat down with representatives of both digital agencies and businesses from the US, UK and Australia to discuss the main issues that occur in the communication between agencies and their clients and to find reasonable solutions for them.

Read more

Hiring an SEO? Why a technical SEO audit shouldn’t be part of the proposal process

Experienced SEOs share what to expect from an initial audit and why Google’s hiring video misses the mark.

Read More

PPC campaign launch checklist

Launching and managing a successful campaign takes time and planning. This primer from MoreVisibility will help orient you along the way. It covers audience and goals, channel selection and budget distribution, and campaign assets.

Get your copy now!

How marketers can create linkable content to drive more site traffic

Good content is foundational for link building. At SMX Next, Michael Johnson shared how SEOs can create content people want to link to.

Read More

The science of SEO explained...

Download Search Engine Land’s SEO Periodic Table now to understand the key elements to incorporate (and avoid) in your SEO campaigns.

Free Download

Three PPC targeting tactics that power every stage of the funnel

"You can make any channel work for you depending on who your prospects are and which channels they use and which targeting options are available across all channels."

Read More

From MarTech

Know someone who would like this newsletter as much as you?

Copy this link to share the Search Engine Land newsletter via email, social, or text: