Good morning, Marketers, today Google began rolling out the page experience update for desktop pages but does it matter for SEO purposes?

The short answer is no. You most likely will not see any negative or positive results related to your page experience score that Google shows you in Google Search Console. We didn’t see ranking changes with the mobile version of the page experience update rollout and we likely won’t with the desktop version.

So, why is there such a big emphasis on this from so many SEO companies and consultants when there is little SEO benefit? I don’t think Google is fully to blame, because Google’s own statements said this will be a small update, at best. The answer is twofold:

1. Page experience scores and metrics are something SEOs can easily measure and deliver on, despite no real ranking benefit.
2. Page experience factors, outside of SEO, benefit the website with being faster, easier to use and may lead to higher conversion rates and more sales.

So sure, this SEO change may not matter for SEO but it may matter for other reasons.

Barry Schwartz,
Does my title matter?

SEO

Google page experience update for desktop now rolling out

As expected, Google is now rolling out the desktop version of the page experience update. This update should be fully rolled by the end of March 2022.

PPC

Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April

Advertisers in sensitive verticals will remain opted out of this change for existing campaigns.

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How to improve E-A-T for YMYL pages

Learn what type of content Google considers to be "Your Money or Your Life" and where to focus your SEO efforts to improve Expertise, Authoritativeness and Trustworthiness for those pages.

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Google’s Pirate Update can cause 89% drop in search traffic for offending sites

A recent document Google sent to the U.S. Copyright Office shows just how much being hit by the Pirate Update can sting.

PPC

Microsoft Advertising auto-apply recommendations out of beta, advertisers opted in by default

While opting in doesn’t increase your budgets, advertisers should opt out if they don’t want recommendations to apply automatically.

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