Good morning, Marketers, are you ready to take your PPC dashboard from good to great?

Then make sure you read Amy Hebdon’s 5 things your Google Data Studio PPC Dashboard must have. Your Data Studio dashboard can include just about anything you want. But you need to provide the PPC insights your stakeholders need. As Hebdon notes, at minimum, your dashboard should include these five elements:

  • Title and context
  • KPI scorecards
  • Goal pacing
  • Historical comparisons
  • Categorical tables

Ready to set these all up? Learn how in Hebdon’s article. Plus, a shiny “bonus” awaits. Hint: It’s one that your audience will love and get excited about, even if it isn’t super actionable. 

Danny Goodwin,
Senior Editor

SEO

Why on-site search should be a priority for marketers

On-site search can provide marketers with key insights into their audiences. At SMX Next, Stephen Rahal shows how to optimize this important site function.

Webinar: Drive Ranking by Mastering E.A.T. with Content and Links

We all agree that E.A.T. is not a ranking factor or a single signal to get your site to rank in YMYL or any category. Grant Simmons, formerly VP Performance Marketing @ Homes.com (grew organic traffic to over 10M monthly organic sessions), and Kevin Rowe, Founder and CEO of PureLinq, will share their experience in ranking in highly competitive markets and how they leveraged E.A.T. for their site entities to drive organic growth.

RSVP Today!

Ecommerce

Twitter Shops lets brands showcase 50 products

Want your own Twitter shop? You'll have to wait. It's only available to select merchants in the U.S. for now.

Ecommerce

Pinterest adds in-app checkout and personalized shopping recommendations

The features may help improve Pinterest as a marketing channel for retailers as well as a shopping destination for users.

PPC

Russia-based advertisers can no longer reach global audiences on Google properties and networks

This latest policy change takes widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia.

The science of SEO explained...

Download Search Engine Land’s SEO Periodic Table now to understand the key elements to incorporate (and avoid) in your SEO campaigns.

Free Download

From MarTech