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March 31, 2022

Good morning, Marketers, you’ve got 16 months.

That’s the amount of time we have until Google sunsets Universal Analytics and makes Google Analytics 4 the default. Of course, waiting that long means you’ll have limited historical data too.

You can read more below, but the bulk of marketers who took our survey said they plan to switch and manage the migration internally. So we have to assume those migrations are happening now since nobody craves historical data like search marketers.

Best of luck, and if you want to share your success (or horror) stories, we’d love to hear about them.

Henry Powderly,
VP, Content

Analytics & conversion

Most plan to tough out the switch to Google Analytics 4

About 70% of the 250 marketers we polled said they planned to switch and will handle the migration internally.

SEO

How to keep your SEO clients engaged: 8 communication touchpoints

Take the time to review your communication plan to keep your projects on track and your clients happy.

Enabling with technology, differentiating through humanity

The pandemic has spurred the adoption of technology at an amazing (and sometimes alarming) rate, but many organizations are mistakenly focusing exclusively on digital transformation without trying to bridge the divide between tech and humanity.

PPC

YouTube to drop Maximize Lift bidding

Maximize Lift used details input by advertisers about their brands and products to generate content to be used in Brand Lift surveys.

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