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April 7, 2022

Good morning, Marketers, let’s talk about first-party data.

Cookies are going away. Apple is limiting mobile tracking. The targeting house we’ve lived in for years is crumbling. Luckily, there’s hope for us … as long as we start focusing on first-party data.

Navah Hopkins reminded us that, like any good initiative, it’s important to make sure your organization is managing this data the right way. Ask yourself this:

Is the data first-party compliant?
Does the opt-in process build trust and engagement?
Are you getting the full value out of your first-party data?
Is this a short-term or long-term implantation?

As she put it, “First-party data is the path to profit in the privacy-first web. Ensuring compliance is crucial, but that doesn’t mean you need to sacrifice user engagement.”

Henry Powderly,
VP, Content

Google

R.A.C.E to success: A strategic framework to win at SEO

You can find success in your SEO strategy by following these steps.

Paid social

Pinterest prohibits climate misinformation in ads, content

Pinterest says any ads containing conspiracy theories, misinformation or disinformation around climate change are explicitly prohibited.

Ready to turn website visits into money? Meet continuous conversion

As a marketer, you know the importance of website conversion rate optimization (CRO), so you run A/B tests or set up personalization rules. But before you know it, you’re bogged down by setting up tests, monitoring them daily to see if they’ve reached statistical significance, and declaring winners (if you can even call them that).

Continuous conversion turns static, one-size-fits-all websites into adaptive learning websites that optimize and personalize the experience for every single visitor in the moment.

Paid social

Twitter: Edit button coming (but you’ll have to pay to get it)

Twitter says it's been working on a feature that will allow users to edit tweets. The catch: it will only be available to Twitter Blue users.

Webinar: Measurement in a Cookieless World - Are You Ready for What’s Next?

Effective measurement is a fundamental pillar of all marketing. But measurement is becoming increasingly difficult in today’s privacy-first world. With the imminent sunset of third-party cookies by 2023, there are two questions that are looming in the marketing world about measurement: How would you measure (and report on) in-channel performance if you do not have access to all the data? What would this mean for cross-channel data attribution? Join this webinar to find answers.

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