Good morning, Marketers, how’s your outlook on 2022?

In retrospect, many of us may have been overly optimistic going into 2021 (and certainly 2020). If you’re like me, that means keeping your hopes low for 2022 in an attempt to avoid disappointment. That’s understandable, but my loved ones tell me that’s no way to live life.

So instead, I’m focusing on the opportunities that lay ahead and what I can control. For SEOs, Google has essentially laid out its roadmap for MUM, so we might just see some new visibility opportunities that we can optimize for. On the PPC side, we still have the deprecation of third-party cookies to prepare for. And, these are just the items we know are coming — who knows what other surprises the platforms have in store for 2022?

If these sound like challenges, that’s because they are, but I find that our industry is full of enthusiastic tinkerers that love to piece together solutions or form new best practices and share them with their colleagues. While we can’t control many of the circumstances that impact our lives, we can at least continue to develop our skills and the industry as a whole, and that is one solid reason to hold your head up high as we proceed through the year.

George Nguyen,

4 ways data analysis can help you generate new ideas and optimize your content

If your competitors outrank you, there’s probably a good reason for it. At SMX Next, Ashley Segura shared how she uses data analysis to discover those reasons, along with fresh content ideas that can help you close the gap.

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Meta will remove targeting options for sensitive topics on January 19

Campaigns can continue to deliver to impacted targeting options until March 17, 2022.

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Webinar: Build a High-Impact SEO Strategy in 2022

It’s a new year, and it’s time to up your SEO game if you want to improve your rankings or keep your position at the top of Google results. With the end of third-party data and all of Google’s core updates to keep up with, there is a lot at stake for search marketers. Join Wayne Cichanski, VP of search and site experience at iQuanti, and learn how you can make 2022 the year you get the most out of your SEO strategy.

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A new way to approach your PPC personas: Learning from the sales process to limit waste and accelerate ROI

By splitting your personas into buyer types, you'll have more targeted messaging and higher conversions.

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FLoC and the future of audiences: Understanding the limits and capabilities of FLoC, FLEDGE and TURTLEDOVE

Advertisers can continue monitoring FLoC or its new replacement and experiment with it so they're ready to make the most of it the day 3rd party cookies stop working.

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The science of SEO explained...

Download Search Engine Land’s SEO Periodic Table now to understand the key elements to incorporate (and avoid) in your SEO campaigns.

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Demonstrating E-A-T: Tactics to implement, and avoid, for greater search visibility

Lily Ray of Amsive Digital shares trends that are common among core update losers and the techniques she uses to help her clients bolster their E-A-T.

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From MarTech

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