Good morning, Marketers, good things are coming your way soon! 

This week, I’ve been busy inviting industry experts to write articles as part of our new Subject Matter Expert program. They’ll soon be sharing their knowledge, expertise and insights about all things search marketing — SEO, PPC, content marketing and any other digital marketing channels that are relevant to you. 

Everyone I’ve spoken to so far is eager and excited to get started! So expect to see lots more great content on the site and, of course, right here in your inbox. The program will add writers by invitation only, but the sheer number of talented search marketers in this community means we are always spotting new experts to recruit.

One of my big goals with the program is to highlight as diverse a set of voices as possible. In addition to bringing in some well-known or established speakers and experts, we want to make sure Search Engine Land gives a platform to new voices who want to talk about strategies, tactics, problems, leadership or any other topics that marketers want to read about. 

I’ll have more details, and will be highlighting a lot of great, expert content, in the near future, so stay tuned!

Danny Goodwin,
Senior Editor

Google Search Console

Google Search Console logging issue may cause drop in image search performance data

The issue started on January 24 and is still ongoing, so please note this in your reports.

SEO

New Google mobile search feature: People Search Next

See what Google's new search feature looks like when you do 'near me' searches on mobile.

Webinar: Top 5 Mistakes That Can Make or Break Your International Search Strategy

Consumers around the world turn to search engines to solve their problems and discover new brands. Marketers understand the importance of search in reaching, engaging, and converting their global audiences. But achieving success in international SEO and paid search takes more than translation, and getting it wrong means lost time, budget, and opportunity. Join our experts to uncover the five key mistakes brands make in international search and what you need to do to get it right.

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PPC

Gmail campaigns to stop running on June 28

The campaign type’s deprecation date is now set, nearly a year after standalone Gmail campaigns became “read-only.”

PPC

Twitter launches Site Visit Optimization goal and Aggregated Measurement for campaigns aimed at driving site traffic

Site Visit Optimization may offer more efficiency, while Aggregated Measurement could improve attribution.

Become a master of search marketing in 2022

Level up your SEO, PPC, and analytics skills with the SMX Master Classes — live, two-day deep dives led by search marketing legends. Get one for $199, or mix and match to save 15%!

Choose your Master Class

PPC

Smart Shopping and Local campaigns to be transitioned to Performance Max by end of September

Google will also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline.

SEO

Google SERP analysis: PAA appears 10x more than featured snippets

Is optimizing for featured snippets an important use of your time? Three years of data may hold the answer.

From MarTech