Good morning, Marketers, can you imagine if we worked in a community that did not share its knowledge as much as search marketers do? I cannot.

Yes, many of us compete for the same RFPs and projects but at the same time, we are all willing to help each other with complex strategies and problems. Many of us publish large case studies, tactical advice, our successes and our failures so that we can learn and grow from our peers. The pattern continues and others who may have read a case study might end up sharing their own and how their tactics influenced their results.

For the past two-plus decades, this community has shared countless tips and advice with others — often expecting nothing in return.  And it makes me proud to be part of that sharing, in my little way, and to also remind you that for the first time ever, SMX Advanced is free this year – so go register and get some amazing and free tactical SEO and PPC advice from your peers.

Barry Schwartz,
Part of the community

U.S. search ad revenue grew 33% to $78 billion last year

Digital ad revenue experienced tremendous growth in 2021, according to the IAB. Search continues to be the leading format.

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Google claims to fix Google Analytics latency issues

If the reporting looks wrong, you are not alone - make sure to communicate to clients and co-workers that the reporting may not be 100% up to date.

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2022’s trends in digital marketing

Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. Luckily, the technology and data that can help are becoming more accessible.

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Enterprise SEO: Lessons from 20 years in the trenches

Want to gain market share rapidly and boost profits? Learn the key elements of a winning SEO strategy for large enterprises.

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Webinar Tomorrow: 3 Ways Google Performance Max Campaigns Boost Paid Search in 2022

Google recently released their Performance Max campaigns enabling businesses to advertise their ads across all of Google’s channels (Search, Display, Gmail, Maps, Discovery, YouTube, etc.) instead of creating specialized ads for each channel. However, as with any automated advertising platform, it’s best to oversee and guide the overall strategic direction to ensure campaign success. Join paid search experts from Adthena to learn three ways to boost your Google Performance Max campaigns to ensure they deliver real business results.

There’s still time to RSVP!

How to get started in Google Analytics 4

Transitioning from Universal Google Analytics to Google Analytics 4 can seem daunting, but if you start to organize your data strategy now, the transition can be seamless and easy.

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5 things your Google Data Studio PPC Dashboard must have

Set yourself up for more success. Learn how to take your PPC dashboard from good to great using Google Data Studio.

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Advanced. Actionable. Free.

Unlock the world-class programming, invaluable live Q&A, and brand-safe, actionable tactics SMX Advanced is known… all for FREE and all without leaving your desk. No expense reports. No airline ticket. No kidding.

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From MarTech

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