|
Good morning, Marketers, let’s talk content.
Content is what attracts your ideal customers. Give users a good content experience and they will stay longer – and come back when they’re ready to buy.
So how do you make that content? You can start by analyzing the SERPs for micro intents to ensure your content aligns with searcher intent. Once you have all that high-quality content, make sure to keep it updated and optimized. Too much content? Consolidate it when necessary.
Finally, mistakes happen, directly or indirectly, when planning and implementing content optimization. Make sure to avoid any that could hurt your ROI.
Danny Goodwin,
Managing Editor, Search Engine Land & SMX
|
bit.ly/SELnews
