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Good morning, Marketers, Microsoft recently filed a new patent on reliability scores for search rankings.
This patent goes through how Bing determines which sites and what content on a site are considered reliable. It goes through various signals, including traffic data, natural language processing techniques, user interactions, and more. It even uses seed sites, like the concept of PageRank, to let those scores flow from one site to another.
While these patents are really interesting to read, it does not mean they are being used in search today. But it does help you think about how to build your sites for future algorithms and ranking signals.
What else is next for SEO? What should you be thinking about? Find out next week – register here for SMX Next for free today.
Barry Schwartz,
Reliable patent reporter
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