Good morning, Marketers, Juan González Villa discovered a patent filed by Google that is very likely the patent, or one of the patents, behind how its new Search Generative Experience works. 

We covered some of his deep dive into this patent document named “Generative summaries for search results.” The patent application was applied for on March 20, 2023, and the patent application was approved on Sept. 26, 2023.

Reading patents can be educational and cure insomnia. If you read this one (we link to it in the piece), remember that just because Google has the patent doesn’t mean that it’s being used in search today as described.

Happy reading…

Barry Schwartz,
Search patent reporter

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