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Good morning, Marketers, Danny Goodwin did a deep dive into the testimony of Pandu Nayak, Google’s VP of Search, during the Google antitrust trial and pulled out eye-opening nuggets of information about how Google Search and its ranking system work.
This covers everything from how Google indexes content, including the index size being 400 billion documents or more, to how Google does search ranking with over 100 ranking signals. Topics such as documents, topicality, page quality, reliability, localization, Navboost (a.k.a., Glue), RankBrain, DeepRank, BERT, QBST and so much more are in this article.
You will learn a lot by reading it but keep in mind that it is hard to know exactly what everything mentioned is referring to exactly, so do expect this article and what Nayak said to lead to a lot of confusion, misinformation and incorrect SEO tactics in the future. Still, this is 100% worth a read!
Barry Schwartz,
Google ranking reporter
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