A new study shows how Google’s Search Generative Experience is evolving for searchers. SGE shows for 84% of all queries, with three variants where opt-in is 68%, collapsed is 16% and none is 15%.

SGE is also showing a variety of new warnings for YMYL queries and experimenting heavily with product views, according to the BrightEdge study.

Watching how SGE is evolving could be valuable in your future content and SEO strategies.

Barry Schwartz,
Generative reporter

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New Google SGE insights: Content formats, YMYL, product views

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