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Google has started to roll out one of its largest search quality updates in a long time under the March 2024 core update and the March 2024 spam updates. This core update will take up to a month to roll out because it has updates to multiple systems within the core update, which means you will see larger ranking changes with this update than with previous updates. Plus, Google also rolled out two spam updates and warned us another spam update will launch in May.
Google said this should lead to a reduction in unhelpful content by 40% in its search results. Speaking of helpful content, that update is now part of the core ranking system, so there will be no more helpful content update announcements in the future.
We hope you all do well with these updates.
Barry Schwartz,
Google update updater
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