Ready to take your career to the next level? You can now sign up for SMX Master Classes – live, two-day deep dives into SEO, Google Ads, Google Analytics 4, generative AI, email marketing, and more – taking place Feb. 28-29 online.

You can increase your knowledge from two brand new classes:

• Crafting SEO content for today’s Google with Heather Lloyd-Martin
• Excelling in email marketing with Kath Pay and Ryan Phelan

Or gain new insights and inspiration from six updated classes: 

• Unlocking SEO excellence with Bruce Clay
• Mastering advanced Google Ads with Brad Geddes
• Leveraging technical SEO and AI to drive growth with Eric Enge
• Getting the most out of GA4 (and beyond!) with Colleen Harris
• Designing PPC landing pages that convert with Brian Massey
• Mastering generative AI for SEO and PPC with the SMX all-stars

Register now!

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

PPC

Google has started phasing out third-party cookies

A new tool that defaults to restricting third-party cookies is now being rolled out to 1% of Chrome users globally.

SEO

10 internal linking best practices for accessibility

Learn how Internal linking, a powerful tool for SEO, is pivotal in creating a navigable, user-friendly website for people with disabilities.

PPC

Building a winning Facebook and Instagram strategy for 2024

These seven-step frameworks can help you create effective lead generation and ecommerce strategies on Meta platforms.

PPC

Could happy advertisers be the key to connected TV success?

As streaming networks and other CTV platforms enhance their advertising technologies, they could kill two user experience problems with one stone.

MarTech webinar

GA4 + Salesforce = next level customer engagement

Join experts from Google and Salesforce to discuss how you can successfully integrate your GA4 data with Marketing Cloud for more effective marketing.

PPC

GroupM teams up with YouTube, Disney and NBCU to transform streaming ads

The GroupM Ad Innovation Accelerator program is planning to transform the conventional 30-second ad spot.

PPC

Google Ads updates gambling and games policy

Google now accepts and runs sports betting ads in Delaware, but eligible advertisers must apply for accreditation.

MarTech webinar

Masterclass: Data storytelling

Data-savvy marketers understand the influence numbers have on decision-making. Positioned the right way, data storytelling helps marketers present complex information in a relatable and compelling format.

PPC

Top 10 tools for PPC agencies

Boost your agency's performance with these 10 tools for streamlining workflows, automating tasks and driving PPC campaign success.

Live training + Q&A

Make 2024 the year you become a master of search

As we speed into the New Year, amidst unending changes across the search marketing ecosystem, now is the perfect time to sharpen your skills, expand your horizons, and stay a step ahead of the competition. Attend your choice of tactic-rich SMX Master Class — online February 28-29!

Choose your Master Class

From MarTech

• Your free pass to MarTech Spring 2025 is waiting!
• The latest jobs in martech
• How to select a CMS that powers SEO, personalization and growth
• Microsoft Clarity launches Google Ads integration
• 3 must-follow marketing copy rules to win your prospects’ trust