The Google Ads support team is receiving a lot of stick at the moment, with marketers accusing the service of sinking to an all-time low by bombarding them with aggressive and sometimes “offensive” sales calls.

But as it turns out, the people making those calls aren’t your support reps after all. They’re your sales reps – and the two have very different roles.

To clear up the confusion, Search Engine Land spoke to Google about the key differences between your sales and support reps, and what to do if you’re not satisfied with either service.

Nicola Agius,
Paid Media Editor

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Google advertisers are confused between support and sales – we asked for clarification

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Search Engine Land spoke with Google to understand the difference between the two services and what to do if you're not happy with either.

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The platform recommends adjusting your audience targeting strategy to either predictive audiences or audience expansion.

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It’s easy to get caught up in all the noise about what Google and Yahoo’s February 2024 changes mean. Get up-to-speed and ensure your emails make it to the inbox.

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Generate image alt text at scale with AI: A 7-step guide for SEOs

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Use image-to-text and text-to-text AI to efficiently generate quality alt text at scale

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From MarTech