I’m in the process of moving mostly from my office into my home office, almost full-time. I’ve been moving documents, gadgets, furniture, and trinkets from one office to the other and throwing things away. It is just a pain.

You know what else is a pain? Moving sites and redesigns. It is a lot like a physical move but totally digital. 

I recently launched version 5 of Search Engine Roundtable. While the new design is a lot more modern and nicer to look at (like my new office), making that move was a pain. It took months of planning and work. I had to throw away a lot of old documents and code, move servers from one to another, redirect some pages from one location to another and so much more.

But in the end, the move is worth it – at least I hope.

Barry Schwartz,
Writer in transit

PPC

Google launching Technical ad delivery support on AdMob inventory

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Google AdMob is launching a solution to help publishers ensure their ads follow regulations in the EU and UK.

PPC

Yelp rolls out live support consultations for advertisers

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Advertisers no longer have to wait on hold for a support representative to become available, as they can now schedule appointments.

PPC

The fallacy of CTR as a KPI: Redefining PPC ad success

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Click-through rate is no longer the measurement of ad relevance and quality it once was. Here's where you should focus now.

Search Engine Land webinar

Tomorrow! SEO Memorial Service: A fond farewell to things that don’t matter anymore

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Join us in a joyous celebration of life, honoring the long list of SEO tactics and concepts we lost this past year. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.

SEO

9 things to do when SEO is great but sales and leads are terrible

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Learn effective methods for turning SEO traffic into conversions, including UX enhancements, A/B testing, leveraging social proof, and more.

SearchBot

Best of SearchBot: Create a monthly newsletter to generate more leads

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We ask Search Engine Land's SearchBot to create a template for a marketing agency newsletter that generates increased leads.

SEO

Secrets of a 10 Million Dollar SEO Success Story

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Transform your business by embracing foundational SEO principles that can turn your agency into a 10-million-dollar powerhouse.

SEO

Modern SEO: Packaging your brand and marketing for Google

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Shift from a siloed SEO plan to an integrated branding and content strategy that clearly communicates your value to users and search engines.

Affordable team training

Teams that train together, win together at SMX

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Send your team to the SMX Master Classes – happening live online February 28-29 – to sharpen skills, broaden horizons, and learn actionable tactics that drive measurable results… and save up to 20% off while you’re at it.

Learn more

From MarTech