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Google Performance Max is getting a few updates – including Gemini integration. Search Engine Land Paid Media Editor Nicola Agius covered what’s new:
- Asset generation is expanding globally in English with more languages to come.
- Image editing will finish rolling out in the U.S. in March, with global English expansion following shortly after.
- You’ll soon be able to generate lifestyle imagery using PMax that shows people in action.
- Ad Strength is changing to help advertisers better understand if they have both the quantity and quality of assets needed to maximize performance.
Separately, Google introduced a “Recently Used” call to action on Performance Max cards.
BTW, if you want to create and manage persuasive PPC ads that drive targeted traffic, make sure to join us online Feb. 28-29 for two days of advanced Google Ads education and discussion. Find out more about Mastering advanced Google Ads with Brad Geddes.
Danny Goodwin,
Managing Editor, Search Engine Land & SMX
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