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Over the past several weeks, I have seen many in the search industry talk as if the Google helpful content update is still running. As a reminder (while we wait for the March 2024 core update to finish), technically, the helpful content update no longer exists as a separate system.
When the March 2024 core update launched, Google changed how it determines if content is helpful. Google’s core ranking algorithms now assess whether content is helpful. There will be no more helpful content updates.
Hopefully, this clarification was helpful.
Barry Schwartz,
Helpful core writer
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