We really want to love you again, Google. But we’re losing hope. The latest:
The phase out of third-party cookies in Chrome has been delayed. Again. This isn’t too surprising, considering the many concerns from everyone this change (plus Google’s Privacy Sandbox) will impact have not been fully addressed.
Meanwhile, there’s Google’s two-hop proxy solution to help with IP masking. Google’s feed would be used to batch IP addresses by Google defined regions, which would give them a monopoly on location data. Is data truly secure if Google is seeing all of it?
All this while advertising costs increased for the fifth straight year. CPCs and spend on Google Search increased, but click volume is going in the opposite direction, according to the latest Tinuiti report.
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