“I think we can agree that things are not like they were 15-20 years ago, things have changed.” 

Taken out of context, this quote from Prabhakar Raghavan, the head of Google Search, speaks a lot of truth about how many people (and not just search marketers) feel about the state of Google Search today. 

Things have changed. The Google some of us once knew and loved is no more.

While Raghavan isn’t solely to blame for squeezing “as much as he can from the corpse of a product he beat to death with his bare hands” (as Edward Zitron described it). Regardless, Raghavan and CEO Sundar Pichai are at the helm as the enshittification of Google Search continues, with Google seemingly putting profit above everything, including its users.

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

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