It’s over. The March 2024 core update rollout completed on April 19, 45 days after it launched. Google waited an extra week before telling us. 

The update resulted in a 45% reduction in low-quality and unhelpful content, according to Google. So if your site was impacted, now is the time to figure out a methodical and strategic way forward. You’ll want to read the excellent article 6 things you should do after a Google core update rollout completes by Search Engine Land contributor Claire Brain.

The core update – and Google algorithm updates – will be discussed in depth at SMX Advanced. Register now for free, then join us June 11-12 for two days packed with actionable tactics, tips and insights.

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

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SEO

Google March 2024 core update rollout is now complete

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The first core update of 2024 finished rolling out on April 19 - this was a pretty big one but it overlapped with other big changes leading to a 45% reduction in unhelpful content.

PPC

Google adds 6 new AI features for Performance Max

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New PMax features include Customer Value mode, customer retention goal, detailed demographics, budget pacing insights and more.

PPC

Number of concerns over Google Privacy Sandbox grow to 111

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The U.K. Competition and Markets Authority's quarterly report comes after Google pushed its cookie deprecation to 2025.

PPC

Digital advertisers still looking for recipe to thrive in cookieless world

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It’s likely alternative data will be one of many ingredients used for cookie replacement.

MarTech webinar

The future of search – and commerce – is social

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Join this webinar examining the State of Social Media today and learn how social business transformation leaders are harnessing a new foundation for growth.

PPC

Microsoft makes Copilot available to all advertisers

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Microsoft Copilot now offers AI-powered conversational support, creative asset recommendations and content generation capabilities.

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SEO

Study: 56% of Google’s top three positions are held by ccTLDs

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An analysis of 1.7 million SERP positions and over 20,000 keywords across 15 markets uncovers global trends in Google’s SERPs.

MarTech webinar

Retail Trends Masterclass: Consumer behavior is changing, is your marketing?

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Pop-up shops, sustainable marketing, loyalty programs and hyper-personalization are just a few of the changes impacting consumer spending and buying behavior. Get insights into these significant shifts taking place right now and learn how to adapt.

PPC

Top 5 paid search B2B lead gen strategies for 2024

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Generate more B2B leads from your PPC campaigns by leveraging hyper-personalization, ABM, video and interactive content and AI automation.

Advanced SEO, PPC, and AI training

Summer camp for search marketers is here

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Exclusive SEO and PPC keynotes, tactic-rich sessions tackling critical search marketing issues, engaging meetups, live Q&A with industry legends… it’s all yours at SMX Advanced, online June 11-12.

See what’s in store

From MarTech