AI tools. Love ’em or hate ’em, they can help boost efficiency, unlock strategic capabilities and drive better campaign performance when restructuring accounts.

In 6 ways to use AI for paid search account restructuring, Search Engine Land contributor Sarah Stemen explores actionable ways to slash the time it takes to complete an account restructure by letting AI do the heavy lifting, including:

• Finding new keyword ideas for accounts
• Categorizing keywords by theme
• Tailoring ads more closely to the user’s search query
• Assisting with image creation

A correction: Yesterday’s newsletter incorrectly stated that Barry Schwartz had authored 900 articles on Search Engine Land. The correct number is 9,000 articles. Apologies, Barry! 

Anu Adegbola
Paid Media Editor

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