The post-click experience, beyond just focusing on the ad campaigns themselves, is vital for PPC marketing success. 

Optimizing what happens after the ad click – the site experience, conversions and post-purchase follow-ups – is critical for winning new business, retaining revenue and differentiating from competitors over the long term.

Read PPC landing pages: How to craft a winning post-click experience by Search Engine Land contributor Menachem Ani to get all the information you need about:

• Landing page best practices.
• Improving the lead gen post-conversion experience.
• Improving the ecommerce post-conversion experience.

Anu Adegbola
Paid Media Editor

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