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On its own, creating content is like a tree falling in the forest when no one’s around. It doesn’t make a sound.
Amplifying your content is at least as important. And there are many amplification channels:
- Social media promotion
- Email marketing
- Influencer collaboration
- Paid advertising
- Guest posting
- Content repurposing
In 7 B2B content distribution strategies that work, Search Engine Land contributor Julia McCoy discusses the significance of targeting the right audience through LinkedIn, Facebook, email and more. She concludes by stressing the need for personalization and clear calls to action and underscores the value of analyzing results and optimizing performance.
Anu Adegbola,
Paid Media Editor
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