Google announced a slew of new AI and Search features at Google I/O yesterday, including the rollout of AI Overviews for searchers based in the United States. Google also announced a number of new AI search features coming to Google Search and Search Labs. 

I go deep into these announcements, covering the questions SEOs are asking, so check out those stories and stay subscribed so you can be the first to know when these new changes fully roll out. 

Barry Schwartz,
Search-AI reporter

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SEO

Google rolls out AI Overviews in US with more countries coming soon

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AI Overview link cards get a higher click through rate than normal web search results but Google won't break out click data in Search Consoles for content creators.

SEO

New Google Search AI features to help you plan, research and learn

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New features include AI Overviews, multistep reasoning capabilities, planning capabilities, AI-organized search results, and a new Google Lens ask with video feature.

PPC

Google limits functionality of suspended ads accounts

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Google is limiting actions to billing, appeals, security settings and account navigation for suspended Google Ads accounts starting in June 2024.

Analytics & conversion

Hershey’s recipe for advertising success: Unified clean room measurement

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Learn how Hershey’s drives growth with data clean rooms as a key ingredient for unified measurement and insights.

Ecommerce

5 mistakes to avoid when adding new ecommerce channels

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Expanding to new ecommerce channels is a critical growth strategy, but it comes with challenges. Missteps can quickly derail your progress and waste valuable time and resources.

SEO

Reddit appoints ex-Googler as first VP of Ads Product

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Reddit hires ex-Google ads product leader Jyoti Vaidee as its first VP of Ads Product signalling the platform's increased focus on scaling its ads business.

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PPC

Google RSAs in 2024: Everything you need to know

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The latest updates and best practices for Google responsive search ads, from single-headline ads to campaign-level assets.

Customer loyalty

2024 State of Loyalty Report

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A whopping 63% of consumers even say they’ll pay more to shop with the brands they’re loyal to. But as consumer behavior shifts, cultivating this loyalty is easier said than done.

SEO

How to build a custom GPT to redefine keyword research

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Merge AI efficiency with SEO mastery. Create a custom GPT for unique data analysis, uncovering valuable keyword opportunities.

Search Engine Land Awards

Earn the right to call yourself an "award-winning" marketer

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The Super Early Bird deadline for the 2024 Search Engine Land Awards is coming up next Friday, May 24. Join the ranks of award-winning brands, agencies, and search marketers from around the world… learn more and submit your application today to save!

Enter today

From MarTech