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Leveraging entities can significantly contribute to PPC success. It can help build a more comprehensive approach tied to a website’s relevance and authority, ultimately driving better performance and future-proofing marketing efforts.
In How entity-based strategies can contribute to PPC success, Search Engine Land contributor Ann Robison takes you through three ways this strategy can be effective:
- PPC keyword expansion
- Improving PPC quality scores
- Strategic audience targeting
Anu Adegbola,
Paid Media Editor
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