|
Google has told us trustworthiness is paramount. Along with experience, expertise, and authoritativeness, it’s one of the pillars of E-E-A-T.
But increasingly, Google seems to be throwing the T aside for the sake of a different character: $. At least that’s how search marketers seem to feel right now.
In Why search marketers can no longer trust Google, Search Engine Land Paid Media Editor Anu Adegbola explores why trust in Google Ads has reached an all-time low following multiple revelations from the DOJ antitrust trial about how Google increases costs for advertisers.
Danny Goodwin,
Managing Editor, Search Engine Land & SMX
|
