We learned about several new Google Ads features and formats at yesterday’s Google Marketing Live. One of the most significant announcements from the event: Google is starting to test different ad formats (Search, Performance Max, Shopping) within AI Overviews.

Google also announced:

• AI-powered Shopping Ads.
• PMax upgrades with AI assets.
• Visual storytelling advances for YouTube, Discover and Gmail.
• First-party data unification in Google Ads Data Manager.

Make sure to check out all the news in the links below!

Barry Schwartz,
Wannabe ads reporter

PPC

Google Marketing Live 2024: Everything you need to know

From creative updates, to immersive shopping ads, to new reporting, here's a recap of all the AI updates from Google's annual event.

PPC

Google starts testing ads in AI overviews

Existing Search, Performance Max and Shopping campaigns will be automatically eligible to appear in Google's AI Overviews.

PPC

Google rolls out immersive, AI-powered Shopping Ads

Google introduces video-powered search ads, expanded virtual try-on for apparel and 3D shoe spins to assist with complex shopping decisions.

Analytics & conversion

The autonomous marketing revolution: Navigating the new frontier of brand engagement

Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here's what that means for your business.

Advertising

The secret to expanding your reach and tapping into new markets

See how CTV can be used as a powerful performance channel, akin to Meta and Google with precision targeting, real-time optimization, and measurable results.

PPC

Google tests AI-powered ads for complex purchases

Google AI will provide personalized recommendations and advice before connecting them with advertisers' websites to complete a transaction.

PPC

Google PMax upgrade allows mass AI creative asset production

Rapidly produce high-quality Performance Max creative assets at scale incorporating brand-specific fonts, colors and imagery.

PPC

Google gives merchants new brand profiles, AI branding tools

Visual brand profiles and new AI tools on search can now help showcase on brand merchant imagery, videos and promotions.

PPC

Google visual storytelling advances for YouTube, Discover, Gmail 

Google expands visually immersive ad formats across YouTube, Discover, and Gmail, including new YouTube Shorts ad formats.

PPC

Google’s first-party data unification Ads Data Manager available to all

Google advertisers can centralize and activate first-party data for more effective AI-powered campaigns via its Ads Data Manager tool.

SEO

Google Lens and Circle to Search gains more links, facts and AI Overviews

Not only are the search results more graphical, they have richer information for these more interactive ways of searching.

SEO

WordPress 6.5 gains lastmod date for sitemaps files

Google and Bing both encourage sites to include accurate lastmod dates within sitemap files.

Google

Tips to master Google core updates

Make sure your site checks all the technical aspects of SEO, including website structure, URL optimization, page speed, and crawlability.

SEO

Shopping graph optimization: The future of ecommerce SEO

Optimize for Google's product entity database across sources like manufacturer sites and YouTube to stay visible in an AI-driven world.

SEO

So you’ve ‘won’ SEO – now what?

Learn how to defend your "moat," capitalize on your earned authority and avoid common pitfalls that can tank your hard-won SEO success.

Advanced SEO, PPC, and AI training

Have you seen the SMX Advanced agenda?

Exclusive keynotes, tactic-rich sessions tackling critical search marketing issues, engaging meetups, live Q&A with industry legends… it’s all yours for FREE at SMX Advanced, online June 11-12.

See the agenda

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