Advertisers have been sharing their thoughts on the major updates announced at Google Marketing Live 2024 on Tuesday.

Opinions varied widely on the AI updates, from confusion about AI’s role in marketing strategy, to criticism of the rushed AI prototype and skepticism about complex tools like Meridian.

There was more discussion on Performance Max (mostly positive), as well as criticism about the lack of focus on B2B and the numerous updates to visual and shopping ads.

Dig deeper in Advertisers react to Google Marketing live 2024

Anu Adegbola,
Paid Media Editor 



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