Everyone is talking about it. It may be the story of the year. Thousands of internal Google Search documents have given us an unprecedented look inside Google Search and revealed some of the most important elements used to rank content.

It is such a big deal that we are adding a late-breaking session to SMX Advanced June 11-12. Mike King, CEO of iPullRank, who analyzed the documents and provided so many invaluable findings (with more to come) will join me to dig into the key revelations that may impact your SEO strategies heading forward.

Sign up now for SMX Advanced here, then join us June 12 for this must-see discussion.

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

SEO

HUGE Google Search document leak reveals inner workings of ranking algorithm

The documents reveal how Google Search is using, or has used, clicks, links, content, entities, Chrome data and more for ranking.

Local

Google Business Profile chat and call history going away

July 31, 2024 Google will shut down call history and chat - you can download your history now.

SEO

Google testing blue visit button for search result snippets

These are really big and visible buttons that may encourage a higher click-through rate from the search results.

Analytics & conversion

Hershey’s recipe for advertising success: Unified clean room measurement

Learn how Hershey’s drives growth with data clean rooms as a key ingredient for unified measurement and insights.

MarTech intelligence reports

New for 2024! Compare 16 top SEO platforms

This guide covers the key trends reshaping the SEO landscape, including the impact of generative AI and includes in-depth profiles of 16 top SEO platform vendors.

SEO

3 common B2B SEO mistakes sabotaging cost per lead

Be careful not to ONLY rely on paid media in B2B. Here's why SEO and content can reduce CPLs years from now.

PPC

How to build a better remote team at your digital marketing agency

Learn how a personality strength assessment tool can help you identify team members' strengths and drive greater success.

Customer loyalty

2024 State of Loyalty Report

A whopping 63% of consumers even say they’ll pay more to shop with the brands they’re loyal to. But as consumer behavior shifts, cultivating this loyalty is easier said than done.

PPC

Your guide to Google Analytics 4 attribution

Understand how attribution in GA4 works – session, user, and event scopes, modeled and blended data, and much more.

Free online training

T-minus 2 weeks until SMX Advanced

Exclusive keynotes, tactic-rich sessions tackling critical search marketing issues, engaging meetups, live Q&A with industry legends… it’s all yours for free at SMX Advanced, online June 11-12.

See the agenda

From MarTech

• The latest jobs in martech
• AI adoption gap found between executives and entry-level marketers
• How shared goals and incentives improve marketing results
• What every marketer should watch for in 2025
• AI-powered martech news and releases: December 12