A growth mindset keeps paid search professionals at the forefront of their field. This mindset helps you see challenges as opportunities for learning and improvement and is crucial for PPC professionals who face constant updates, AI advancements and automation.

In Why paid search marketers need a growth mindset, Search Engine Land contributor Sarah Stemen helps you navigate:

  • Why being willing to learn continuously is a necessity.
  • How a growth mindset enhances job satisfaction.
  • How it translates to analyzing new data, testing novel campaign types and actively participating in industry discussions.

BTW: Register here to join us for SMX Advanced June 11-12 to learn advanced PPC tactics – including smart ways to gain just enough control of your Performance Max campaigns.

Anu Adegbola,
Paid Media Editor 

Agital-6-10-24

PPC

Why paid search marketers need a growth mindset

Why-paid-search-marketers-need-a-growth-mindset

Learn why adaptability and continuous learning are key to success in your PPC career and how to cultivate a growth mindset.

SEO

Perplexity Pages showing in Google AI Overviews, featured snippets

Perplexity-AI-Exploring-AI-powered-search-beyond-Google

You can now find AI overviews generated by the Perplexity search engine in your Google AI Overviews and Search results.

PPC

Google Ads inviting some advertisers to join Advisors Community

SEL-Blog-28

Select Google Ads advertisers are being offered the 'unique opportunity' to help shape current and unreleased products via surveys.

Generative Engine Optimization (GEO)

Generative Engine Optimization: Gain visibility in AI search

Ignite-Visibility-GEO-Services-Image

New AI-based services aim to help businesses stay ahead of the competition, boost visibility and attract more web traffic.

MarTech webinar

Building customer trust and loyalty

Live-webinar-RSVP-today

Discover the key to fostering long-lasting relationships with your customers. Join this webinar and learn how to navigate the complexities of the privacy landscape while creating a seamless, trust-inspiring customer experience.

DiscoverPro-SEL-300x250-new-6-3-24

SEO

Google Search fixes issues with Site names not appearing for internal pages

google-paper-1920

This has been an issue since last December but Google said it still needs to reprocess your page for the issue to be resolved.

PPC

Google sued by publishers over alleged pirate textbook promotion

SEL-Blog-29

This raises serious concerns for advertisers about brand safety, fair competition and the integrity of ad placements.

PPC

Google must face $17 billion UK ad tech lawsuit

SEL-Blog-27

The UK court lawsuit against Google alleges it abuses its dominance in the online advertising market, and can proceed to trial.

MarTech intelligence reports

Compare 16 top SEO platforms

Download-our-guide-to-top-SEO-platforms-800x450.jpg

This guide covers the key trends reshaping the SEO landscape, including the impact of generative AI and includes in-depth profiles of 16 top SEO platform vendors.

SEO

OpenAI’s growing list of partnerships

robots-around-desk-1920

Brands partnering with OpenAI will likely gain an unfair advantage – in the form of featured content and citations – in ChatGPT.

PPC

LinkedIn expands video ads, AI tools to help B2B marketers

SEL-Blog-25

LinkedIn is giving marketers a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features.

SEO

Survey: 54% of people look through more search results vs. 5 years ago

frustrated-woman-searching-google

What frustrates users most: looking through search results, visiting multiple websites and figuring out the right search term.

PPC

5 ways advertisers can prepare for Google’s AI Overviews

5-ways-advertisers-can-prepare-for-Googles-AI-Overviews

With Google's impending expansion of AI Overviews in Search results, advertisers must implement tactics to stay competitive.

Free online training

Next week: Attend SMX Advanced online!

The-new-blueprint-for-customer-experience-Always-on-always-listening-

An exclusive keynote with the Google exec to spearheaded the March core update, expert-level sessions on SEO, PPC, and AI, engaging meetups, live Q&A with industry legends, a late-breaking session with Mike King on the HUGE Google document leak… it’s all yours for free at SMX Advanced, online June 11-12.

Learn more and grab your free pass

From MarTech