2024 has been another absolutely wild year in SEO and PPC – and we’re only about halfway through it. Need help making sense of it all?

Join us today and tomorrow for the 17th annual SMX Advanced. Our absolutely amazing speakers, presentations and keynotes will equip you with the knowledge, actionable tactics and tools you need to deliver more qualified traffic, drive revenue and stay ahead of your competition.

We’re kicking off SMX Advanced with a keynote interview with Google’s Elizabeth Tucker, followed by multiple sessions covering SEO (operationalizing generative AI, exploring Google algorithm updates, understanding retrieval augmented generation and many more) and PPC (lead gen advertising, mastering Performance Max, advanced PPC analytics and many more).

Register for SMX Advanced here

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

SEO

Google to struggling sites: Focus on your audience, content quality

Here are some key takeaways around SEO and how to create content and successful websites from Google's Search Liaison Danny Sullivan.

SEO

Google Search Console Performance report adds merchant listings to images report

Google now will show the merchant listing performance within the Google Search Image tab in Search Console data.

PPC

Google Ads rolls out new design to all markets on Aug. 30

Google Ads plans to retire the old interface and replace it with a new, more organized design for all markets.

SEO

Understanding link velocity: Truths and myths

Link Velocity and how it affects your SEO, mythbusting about its effects on SEO and tips about maintaining a robust backlink profile.

MarTech webinar

The personalization framework: Building blocks for exceptional customer experiences

With 82% of consumers claiming that personalization drives brand choice, there’s evidence of a clear connection between personalization and revenue. Where is your organization on the journey to delivering personalized experiences to its customers?

SEO

5 reasons why your content isn’t working and how to create helpful content Google wants to rank

Is your content failing to rank? Find out why and how to create engaging, helpful content that meets Google's standards.

SEO

Driving traffic to gated content and paywalled sites: SEO tips + examples

Explore SEO tactics to effectively market premium content and drive site traffic while preserving the value of your gated assets.

MarTech intelligence reports

Compare 16 top SEO platforms

This guide covers the key trends reshaping the SEO landscape, including the impact of generative AI and includes in-depth profiles of 16 top SEO platform vendors.

PPC

4 Performance Max segmentation strategies and how to leverage them

Learn the pros and cons of common Performance Max segmentation strategies, along with tips to determine the best approach for your account.

Free online training

TODAY: Attend SMX Advanced online!

Today and tomorrow, June 11-12: An exclusive keynote with the Google exec who spearheaded the March core update, expert-level sessions on SEO, PPC, and AI, engaging meetups, live Q&A with industry legends, a late-breaking session with Mike King on the HUGE Google document leak… it’s all yours for free at SMX Advanced!

Grab your free pass

From MarTech

• The latest jobs in martech
• AI adoption gap found between executives and entry-level marketers
• How shared goals and incentives improve marketing results
• What every marketer should watch for in 2025
• AI-powered martech news and releases: December 12