I had the privilege of interviewing Google’s Elizabeth Tucker, the person at Google who oversaw the latest core update, yesterday at SMX Advanced. I asked Tucker about core updates, why no one recovered from the helpful content update, Reddit surging, the AI Overview debacle, the Google search leak and much more.

13 SEO takeaways from Google’s Elizabeth Tucker at SMX Advanced by Danny Goodwin pulls out some good quotes from the interview. But trust me, you are going to want to watch this yourself. You can register for free and watch it on demand at SMX Advanced.

Register for SMX Advanced here

Barry Schwartz,
Google core interviewer

SEO

13 SEO takeaways from Google’s Elizabeth Tucker at SMX Advanced

Why the March 2024 Core update rollout took 45 days, how Google defines low quality, why we see radical ranking fluctuations and more.

SEO

Google Search now supports return policy markup at the organization-level

A year ago, Google added support for return policy structured data support for merchant listing and now Google is expanding that support to the organization level.

PPC

Google Ad Manager updates give publishers more creative controls

Publishers will be able to disable ad badging disclosures or control where it appears. The Mute This Ad feature will be sunset.

Analytics & conversion

The autonomous marketing revolution: Navigating the new frontier of brand engagement

Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here's what that means for your business.

MarTech webinar

The path to personalization: A roadmap for marketers

With 82% of consumers claiming that personalization drives brand choice, there’s evidence of a clear connection between personalization and revenue. Where is your organization on the journey to delivering personalized experiences to its customers?

PPC

Google launches Google TV advertising network

The new Google TV network is now available to advertisers via Google Ads and Google Display & Video 360 for U.S. campaigns.

PPC

LinkedIn drops user targeting based on Groups data

LinkedIn has stopped allowing advertisers to target users in Europe based on Groups data to comply with the EU's Digital Services Act.

MarTech intelligence reports

Compare 16 top SEO platforms

This guide covers the key trends reshaping the SEO landscape, including the impact of generative AI and includes in-depth profiles of 16 top SEO platform vendors.

PPC

3 PPC KPIs to track and measure success

Leverage valuable Google Ads metrics like conversion rate, impression share and lifetime value for deeper PPC insights and opportunities.

SEO

Knowledge base SEO: A comprehensive guide

Make your knowledge base user- and SEO-friendly. Learn best practices for content strategy, information architecture, site search and more.

Free online training

TODAY: Attend SMX Advanced online!

Join us for Day 2 of SMX Advanced, kicking off with interactive meetups, an exclusive PPC + AI keynote with Aaron Levy (+ live Q&A), expert-level sessions on SEO, PPC, and AI… and wrap up with a late-breaking session with Mike King on the HUGE Google document leak!

Grab your free pass

From MarTech

• The latest jobs in martech
• AI adoption gap found between executives and entry-level marketers
• How shared goals and incentives improve marketing results
• What every marketer should watch for in 2025
• AI-powered martech news and releases: December 12