If you love marketing acronyms as much as I do, I’ve got a new one for you. Called SCAMPER, it stands for:

• Substitute
• Combine
• Adapt
• Modify
• Put-to-another-use
• Eliminate
• Rearrange/Reverse

In SCAMPER your way to better SEO and content marketing ideas, Search Engine Land contributor Marcus Miller explains what SCAMPER is and how it can help you plan and develop a truly unique SEO strategy.

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

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