Building a successful PPC team is not for the faint of heart and is a skill in itself. 

It requires aligning individual strengths with organizational goals, fostering continuous learning and adapting to technological advancements while maintaining human creativity and strategic thinking.

Search Engine Land contributor Sarah Stemen, with the help of several PPC team-building savants, delves into all these aspects of team building allowing you to feel capable of approaching this task yourself. 

Anu Adegbola
Paid Media Editor

PPC

How to build a high-performing paid search team

Strategies for assembling an effective PPC team, including tips on hiring experienced vs. new talent, defining roles and more.

PPC

Google launches Merchant API Beta with new features

This is a redesign of the Content API for Shopping, with new features to enhance product management and showcase businesses capabilities.

PPC

Google announces new Display & Video 360 features

Improved reporting, user ID redactions for privacy compliance, first position targeting for YouTube Instant Reserve and more are coming soon.

MarTech webinar

A marketer's guide to precision targeting

Imagine a world where your marketing messages reach the exact people you want, on their terms. No more wasted impressions, no more hoping your ad resonates with the right audience.

SEO

12 SEO metrics to add to your digital PR measurement program

Uncover insights to better understand your audience, optimize content and quantify PR impact by adopting these essential SEO metrics.

PPC

Google tightens disclosure rules for synthetic content in political ads

Advertisers will need to disclose synthetic or digitally altered content in election ads, as Google aims to combat misinformation.

MarTech intelligence reports

SEO market trends

This guide covers the key trends reshaping the SEO landscape, including the impact of generative AI and includes in-depth profiles of 16 top SEO platform vendors.

PPC

Google Ads unveils major updates to search query matching

The Google Ads updates offer advertisers enhanced AI-powered performance, greater brand control and improved visibility into search queries.

Industry awards

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Boost company morale, dazzle your clients, and attract new business. Enter the 2024 Search Engine Land Awards by July 12 to lock in Early Bird pricing. You deserve this!

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