Google Search Console (GSC) is perhaps the most popular SEO tool. And for good reason. Whether you’re looking for a refresher on how to get the most out of it, or just need an in-depth guide to help train a new SEO team member, I highly recommend Search Engine Land’s guide to Google Search Console.

Discover everything you need to know about GSC to expertly monitor website performance and technical issues. The guide has been completely updated for 2024 by Search Engine Land contributor Anna Crowe.

Speaking of expertise – get rewarded for yours! Enter the 2024 Search Engine Land Awards for your chance to earn the highest honor in search. The Early Bird rate expires this Friday, so enter now. Good luck! 

Danny Goodwin,
Editorial Director, Search Engine Land & SMX

SEO

The SEO’s guide to Google Search Console

Dive into Google Search Console's features and reports, plus how to navigate the tool like a pro, from basic setup to advanced SEO analysis.

PPC

Google Ads unveils tCPA Insight Box for Demand Gen campaigns

Google Ads launches tCPA Insight Box for Demand Gen campaigns, offering advertisers a quick way to assess performance and optimize ad spend.

PPC

Google launches tool to simplify Enhanced Conversions setup

Google unveils EC Assist, a Chrome extension to help advertisers troubleshoot and optimize their Enhanced Conversions setup.

Analytics & conversion

Avoid customer journeys becoming a bad trip – be position-less

Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously.

Marketing analytics

Myth vs reality: The truth about digital analytics

There’s so much marketing fluff and conflicting information out there it’s hard to know what to believe. It’s time to breakdown the biggest claims digital analytics vendors make, why they matter, and the truth about it all.

PPC

Google Ads shifts to Feed Labels for Shopping campaigns

Google Ads to automatically upgrade Shopping and Performance Max campaigns from Country of Sale to Feed Labels in August.

SEO

How to boost SEO decision-making with correlation analysis

Uncover the power of applied mathematics in search and how to use it to validate – or challenge – your SEO approach.

Marketing artificial intelligence (AI)

6 ways to use Generative AI in your marketing

Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement.

PPC

Amazon’s ad practices and algorithms facing scrutiny in EU

The EU wants more information on recommender systems and ad transparency, signaling potential shifts in ecommerce advertising landscape.

PPC

TikTok tightens teen ad targeting and boosts AI transparency

TikTok now has stricter teen ad targeting rules and AI disclosure requirements, aiming to enhance user privacy and ad transparency.

Industry awards

Bring home the highest honor in search

Boost company morale, dazzle your clients, and attract new business. Enter the 2024 Search Engine Land Awards today! Early Bird rates expire this Friday, July 12, at 11:59pm ET. Don’t wait. You deserve this!

Begin your application

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