Google Ads recently announced we’ll be getting more search query report visibility, negative keywords are going to now block misspellings and brand exclusions across all match types + DSA. 

In What Google’s query matching update means for future PPC campaigns, Search Engine Land contributor Menachem Ani suggests this could be a precursor for match types disappearing and directs our focus to using PMax more effectively, improving landing pages, leveraging generative AI, and more. In other words, focusing on what truly matters.  

Are you focusing on what truly matters? Tell us all about it by entering the 2024 Search Engine Land Awards for your chance to earn the highest honor in search. The Early Bird rate expires tomorrow, so enter now. Good luck! 

Anu Adegbola
Paid Media Editor

PPC

What Google’s query matching update means for future PPC campaigns

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Amazon expands Sponsored TV ads to UK, mirroring U.S. success

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The highest honor in search

Enter the 2024 Search Engine Land Awards today

Make this the year you become an “award-winning marketer”. Enter the 2024 Search Engine Land Awards today. Early Bird rates expire tomorrow — Friday, July 12, at 11:59pm ET. Don’t wait. You deserve this!

Begin your application

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