Glory lasts forever. Martech tools? Not so much. 

Have you replaced any of your martech solutions in the past 12 months? We’d love to know about your replacements – which tools you changed, why you made the change and if your martech stack is growing or shrinking.

Please take the 2024 MarTech Replacement Survey. It’ll only take you three minutes to complete. Thanks in advance.

Danny Goodwin,
Editorial Director, Search Engine Land & SMX

SEO

Take the 2024 MarTech Replacement Survey

What marketing tech have you replaced in the past year and why? Is your martech stack growing or shrinking? We want to know.

SEO

The Google Maps pin scam: A new Google Business Profile threat

Understand how this deceptive practice affects rankings and learn the safe way to correct your listing's location.

PPC

Meta adds custom offers to Instagram ad CTAs

Meta's new feature allows advertisers to showcase offer details like discounts directly on Instagram ad call-to-action buttons.

Analytics & conversion

Avoid customer journeys becoming a bad trip – be position-less

Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously.

MarTech webinar

Detox your data for better customer experiences

Is your data cluttered, inconsistent, and preventing you from delivering exceptional customer experiences? It’s time for a data detox.

PPC

Meta unveils Event Coverage stats for advertisers

Meta introduces statistics for Conversions API users, allowing advertisers to view and compare browser and server event data.

SEO

Content marketing and SEO: Creating an integrated SEO plan

Explore the benefits of merging SEO and content marketing and how this powerful combination can enhance your online presence.

Performance marketing

Your performance marketing guide to summer

Dive into MNTN’s comprehensive summer guide, where they cover everything from audience targeting to campaign set up, and all the creative best practices you’ll need to drive performance on Connected TV.

PPC

The B2B releases I wish we’d gotten at Google Marketing Live

What B2B advertisers need to know about new features, missed opportunities and shifting control in paid search.

The highest honor in search

Enter the 2024 Search Engine Land Awards today

Make this the year you become an “award-winning marketer”. Enter the 2024 Search Engine Land Awards for your chance to take home the highest honor in search. You deserve this!

Begin your application

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