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A good PPC manager is monitoring their campaigns continuously to ensure early detection of errors and negative performance.
Common causes of performance drops include competition changes, seasonal fluctuations, ad fatigue, budget constraints, algorithm updates, website issues and market changes.
In How to recover from Google Ads performance drops, Search Engine Land contributor Benjamin Wenner shares some preventative measures to help you maintain a successful PPC campaign, including systematic problem-solving and clear client communication.
Anu Adegbola,
Paid Media Editor
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