Did you know that you can now take photos of your paper menu and let Google Business Profiles make that into a digital menu for your local restaurant listing on Google Search and Google Maps?

In New Google Business Profile AI tool creates a menu from an image, Claudia Tomina explains how this new feature works, its benefits and whether you should use it.

BTW: SMX Master Classes kick off in just over three weeks. Get essential training on SEO, PPC, generative AI, GA4 and more. Learn more about SMX Master Classes here.

Barry Schwartz,
Photo food journalist

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SEO

New Google Business Profile AI tool creates a menu from an image

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Learn how Google's AI-powered feature helps you create a detailed menu from a photo, along with its benefits and limitations.

SEO

What is generative engine optimization (GEO)?

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Understand what GEO is, how it's revolutionizing digital marketing and key strategies to optimize for AI-driven search.

PPC

Google streamlines ad creation with Merchant Center-Ads integration

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Advertisers can now enhance product images in their ad campaigns, streamlining the creation of visually appealing assets for e-commerce businesses.

Analytics & conversion

Avoid customer journeys becoming a bad trip – be position-less

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Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously.

First-party data

The marketer's first-party data checklist

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With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business.

SEO

Google Discover promoting AI Overviews for Olympic Games in Paris

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Clicking to see the AI Overview takes you into a Google Search results page with the AI Overview at the top.

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PPC

Pinterest explores publisher partnerships to boost ad sales

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Pinterest is testing a new program that allows news outlets and publishers to sell ads on its platform using an auction system.

Performance marketing

Your performance marketing guide to summer

Your-guide-to-summer-Get-it-now

Dive into MNTN’s comprehensive summer guide, where they cover everything from audience targeting to campaign set up, and all the creative best practices you’ll need to drive performance on Connected TV.

PPC

Survey: Search marketers less happy with their jobs vs. last year

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Job dissatisfaction is up, and fewer search marketers are satisfied with their jobs, Search Engine Land's Career and Salary survey finds.

Live training + Q&A

Take your search marketing skills to the next level

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Boost organic traffic, leverage generative AI and SEO and PPC success, smoothly navigate GA4, and more with actionable training from the SMX Master Classes — online August 21-22! Attend with your crew to save up to 20% off registration!

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