This week’s court ruling declaring Google a monopoly sparked diverse reactions from digital marketing professionals.
Many expect a prolonged legal battle due to Google’s appeal, with the real impact to be determined during the remedy phase.
In Google declared a monopoly: industry reactions and implications it is clear this is a complex issue. There is great uncertainty surrounding the ruling’s long-term impact on Google and the digital advertising landscape.
Anu Adegbola,
Paid Media Editor
|