This week’s court ruling declaring Google a monopoly sparked diverse reactions from digital marketing professionals.

Many expect a prolonged legal battle due to Google’s appeal, with the real impact to be determined during the remedy phase.

In Google declared a monopoly: industry reactions and implications it is clear this is a complex issue. There is great uncertainty surrounding the ruling’s long-term impact on Google and the digital advertising landscape.

Anu Adegbola,
Paid Media Editor

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PPC

Google’s illegal search monopoly: Industry reactions, implications

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Search marketers highlight uncertainties about long-term implications, potential market disruptions and challenges in determining penalties.

PPC

Google enhances budget control for Local Service Ads

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Maximum monthly spend limits for Local Service Ads, offers advertisers greater budget control but caution should be taken about potential overspending due to report lags.

SEO

Optimizing for Amazon branded search: Best practices to boost visibility

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Optimize branded search on Amazon to protect your products, outrank competitors and boost visibility with organic and advertising tactics.

SEO

Survey: 92% of SEOs suspect their competitors buy links

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Buying backlinks can seriously harm your SEO performance. Here's how to avoid penalties and losing traffic.

MarTech presents

Revolutionize your content with AI and automation

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It’s time to ignite a content revolution. This isn’t just about creating more content. It’s about creating better content that drives results.

PPC

Maximizing Performance Max: Strategies for ecommerce success

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Learn about campaign structures, best practices and how Performance Max compares to Meta Ads for ecommerce success.

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PPC

Federal judge rules Google violated antitrust law

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Google illegally monopolized search and search advertising markets especially by paying $20 billion annually for default search status on iPhones.

MarTech intelligence reports

SEO market trends

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This guide covers the key trends reshaping the SEO landscape, including the impact of generative AI and includes in-depth profiles of 16 top SEO platform vendors.

PPC

How to recover from Google Ads performance drops

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Actionable insights into PPC monitoring, diagnosing issues and communicating with clients to keep your Google Ads campaigns thriving.

Live training + Q&A

Become a master of search marketing before it's too late

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We’re more than half way through 2024… how many of your SEO, PPC, and AI resolutions have you kept? Get on track and stay ahead of the competition with actionable training and live Q&A at the SMX Master Classes.

Choose your class

 

 

From MarTech