AI has a massive part to play in modern lead gen advertising. However, advertisers need to embrace AI tools while understanding their limitations and the continued importance of human expertise in strategy and oversight.

In Lead gen advertising in the automation era: How any brand can succeed, Search Engine Land contributor and SMX Advanced speaker Menachem Ani discusses some of these modern strategies.

Went to level up your PPC advertising in this AI era? Join us next week for SMX Master Classes. You’ll get expert-led training, live Q&A and invaluable insights. Find out more about SMX Master Classes here!

Anu Adegbola,
Paid Media Editor

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Take the first step.

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