The wait is over. The Google August 2024 core update many of you have been anxiously waiting for is now rolling out.

Google said it took feedback from small publishers into account and incorporated some of those changes.

The rollout will take about a month, so it may take a while for you to see any ranking or traffic changes – hopefully positive, but possibly negative. Wishing you positive success with this new Google core update!

Barry Schwartz,
Core update writer

SEO

Google August 2024 core update rolling out now

One of the aims of the Google August 2024 core update is to surface useful content from small and independent sites.

SEO

Google AI Overviews gains new citations and links, plus more

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SEO

Google AI Overviews now show for signed-out users in the US

You no longer need to be logged in to see AI Overviews in the US, Google confirmed this is rolled out to all US searchers.

Analytics & conversion

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Agencies

Prove your agency’s value with cross-platform measurement

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Publishers report ‘negligible’ traffic impact of Google AI Overviews

Dotdash Meredith and Ziff Davis tell shareholders that they haven't seen any significant traffic changes due to Google's AI Overviews.

PPC

Google Ads API v15 to sunset Sept. 25

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MarTech live event

Future-proof your marketing automation

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SEO

How long will people wait for websites to load in 2024? Survey says…

If your webpages load too slowly or are unresponsive, you risk frustrating searchers and losing them to a competitor.

Live training + Q&A

[Next week] Become a master of search marketing before it's too late

We’re more than half way through 2024… how many of your SEO, PPC, and AI resolutions have you kept? Get on track and stay ahead of the competition with actionable training and live Q&A at the SMX Master Classes — online August 21-22.

Choose your class.

SEO

FTC finalizes rule to combat fake reviews, testimonials

FTC bans fake reviews, empowering the agency to seek penalties against violators and combat AI-generated deception in online marketplaces.

SEO

Is using AI-generated content for SEO plagiarism?

Learn the process of AI content generation, nature of plagiarism and ethical considerations surrounding the use of AI in creative fields.

PPC

Thanks, Google – but we’re keeping these 5 post-cookie initiatives

Google is letting cookies live a little longer. But they should not be an integral part of your long-term strategy. Here's why.

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