Looking to optimize your lead gen campaigns? Testing your strategies is essential for uncovering valuable insights.

In What 54 Google Ads experiments taught me about lead gen, Search Engine Land contributor Mark Meyerson dives into those tests, explaining the rationale behind them, the outcomes achieved and some implications for your Google Ads accounts.

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PPC

What 54 Google Ads experiments taught me about lead gen

Two years of experiments reveal key findings on the best-performing bid strategies, keyword match types, campaign settings and more.

PPC

Google Ads adds product Categories tab

The new feature delivers category-level insights, offering actionable recommendations to optimize campaigns.

SEO

Yelp sues Google, alleging illegal dominance of local search

The lawsuit alleges illegal monopoly practices related to local search and local search advertising.

Analytics & conversion

5 ways to transform the customer experience with AI

AI offers powerful tools for crafting amazing customer experiences — especially if you run them on a connected ecosystem

MarTech presents

Revolutionize your content with AI and automation

New date! It’s time to ignite a content revolution. This isn’t just about creating more content. It’s about creating better content that drives results.

PPC

6 steps to AI-driven budgeting and forecasting for digital marketing

Drive revenue growth and optimize your marketing spend using data-centric strategies and advanced AI models.

SEO

How to fix ‘Crawled – Currently not indexed’ error in Google Search Console

Uncover the reasons behind the 'Crawled – Currently not indexed' error in Google Search Console and solutions to get your pages indexed.

MarTech intelligence reports

SEO market trends

This guide covers the key trends reshaping the SEO landscape, including the impact of generative AI and includes in-depth profiles of 16 top SEO platform vendors.

SEO

Prioritizing SEO strategies: Where to focus your efforts

Stay ahead in SEO by reinforcing topic authority, adapting to AI Overviews and expanding your reach beyond Google.

Industry awards

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